T Picos Especiais Em Marketing

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T Picos Especiais De Marketing

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Author : Francisco Velez Roxo
language : pt-BR
Publisher:
Release Date : 1994

T Picos Especiais De Marketing written by Francisco Velez Roxo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.

Fashion Marketing

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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2007-02-07

Fashion Marketing written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-07 with Business & Economics categories.

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

M Tricas De Marketing 2ed

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Author : Paul W. Farris
language : pt-BR
Publisher: Bookman
Release Date : 2013

M Tricas De Marketing 2ed written by Paul W. Farris and has been published by Bookman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

Você sabe qual é o verdadeiro retorno das ações de marketing da sua empresa? Ele está dentro do previsto? Se você não sabe, está em suas mãos o guia mais abrangente e autorizado para definir, construir e usar as métricas necessárias aos profissionais de marketing de hoje. Mais do simplesmente medir, compreenda como as diversas métricas se interligam – e as consequências financeiras resultantes das decisões de marketing. Métricas de Marketing dá um grande passo nessa discussão ao analisar sistemas alternativos de mensuração de marketing integrado e como as empresas estão montando esses sistemas para diagnosticar melhor e para ter modelos de marketing mais transparentes.

Design Management

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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08

Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

Born Global Firms

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Author : S. Tamer Cavusgil
language : en
Publisher: Business Expert Press
Release Date : 2009-08-01

Born Global Firms written by S. Tamer Cavusgil and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-01 with Business & Economics categories.

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

A Comprehensive Guide To Exchange Traded Funds Etfs

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Author : Joanne M. Hill
language : en
Publisher: CFA Institute Research Foundation
Release Date : 2015-05

A Comprehensive Guide To Exchange Traded Funds Etfs written by Joanne M. Hill and has been published by CFA Institute Research Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05 with Business & Economics categories.

Exchange-traded funds (ETFs) have become in their 25-year history one of the fastest growing segments of the investment management business. These funds provide liquid access to virtually every financial market and allow large and small investors to build institutional-caliber portfolios. Yet, their management fees are significantly lower than those typical of mutual funds. High levels of transparency in ETFs for holdings and investment strategy help investors evaluate an ETF’s potential returns and risks. This book covers the evolution of ETFs as products and in their uses in investment strategies. It details how ETFs work, their unique investment and trading features, their regulatory structure, how they are used in tactical and strategic portfolio management in a broad range of asset classes, and how to evaluate them individually.

User Generated Branding

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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22

User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Grandes M Tricas Do Marketing Os Principais Indicadores Que Todo O Gestor Deve Conhecer

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Author : Neil T. Bendle
language : pt-BR
Publisher: Leya
Release Date : 2017-03-01

Grandes M Tricas Do Marketing Os Principais Indicadores Que Todo O Gestor Deve Conhecer written by Neil T. Bendle and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.

"No cenário hipercompetitivo que é o mundo profissional dos dias de hoje, muitos marketeers sentem-se compelidos a seguir igual abordagem. Os marketeers não podem continuar a fiar-se na sabedoria convencional, nas regras empíricas nem na intuição que, antigamente, teriam bastado. O desafio para qualquer marketeer reside, contudo, em saber o que medir e como medi-lo de forma precisa. É neste ponto que surge GRANDES MÉTRICAS DO MARKETING. (...) Trata-se de um livro que mantenho à vista na minha estante e ao qual recorro com frequência. O marketing não para de evoluir com rapidez, mas GRANDES MÉTRICAS DO MARKETING continua na dianteira. Esta terceira edição atualiza e apresenta com mais pormenor inúmeras métricas-chave, incluindo métricas relacionadas com a marca e o ROI. Dada a crescente importância das métricas sociais e digitais, a nova edição dedica-lhe um capítulo, para as distinguir das tradicionais métricas publicitárias. Aqui encontrarão igualmente uma secção relativa às métricas da área emergente do neuromarketing." (Excerto do prefácio de John A. Quelch, Professor de Gestão de Empresas e Reitor Associado Sénior para o Desenvolvimento Internacional da Harvard Business School).

The Power Of Habit

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Author : Charles Duhigg
language : en
Publisher: Random House
Release Date : 2012-02-28

The Power Of Habit written by Charles Duhigg and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.

NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

Marketing Fashion

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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28

Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.