The Book Of Digital Marketing

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A Textbook On Digital Marketing

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Author : Dr. Tanvi Gupta
language : en
Publisher: Puffins Publishers Private Limited
Release Date : 2021-02-25

A Textbook On Digital Marketing written by Dr. Tanvi Gupta and has been published by Puffins Publishers Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.

It is a comprehensive textbook on Digital Marketing based on the syllabus of Guru Gobind Singh Indraprastha University, Delhi. The book covers all the mentioned concepts along with quick revision section after each chapter, important questions and unit-wise MCQ's.

Understanding Digital Marketing

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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03

Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Complete Digital Marketing Blueprint A Comprehensive Crash Course Covering Branding Seo Social Media Marketing Facebook Ads Google Ads Web Design Analytics Affiliate Marketing More

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Author : Dan Kerns
language : en
Publisher: Independently Published
Release Date : 2020-04-16

The Complete Digital Marketing Blueprint A Comprehensive Crash Course Covering Branding Seo Social Media Marketing Facebook Ads Google Ads Web Design Analytics Affiliate Marketing More written by Dan Kerns and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with Business & Economics categories.

Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.

The Sage Handbook Of Digital Marketing

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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10

The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

Digital Marketing All In One For Dummies

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Author : Stephanie Diamond
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-29

Digital Marketing All In One For Dummies written by Stephanie Diamond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Business & Economics categories.

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Digital Marketing

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Author : Dr. Antony Puthussery
language : en
Publisher: Notion Press
Release Date : 2020-02-28

Digital Marketing written by Dr. Antony Puthussery and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with Business & Economics categories.

Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook Marketing, WhatsApp Marketing, Instagram Marketing, Twitter Marketing, Interactive Marketing, Mobile Marketing, Visual Marketing, Online Marketing, Search Engine Marketing, Pay-Per-Click marketing, Social Media Marketing, Customer Data Platform, etc. The book also speaks about App-based marketing, In-game mobile marketing, display advertising, Web banner advertising, frame ad (traditional banner), Pop-ups/pop-unders, Floating ad, Expanding ad, Trick banners, News Feed Ads, Display advertising process, Text ads, Search engine marketing, Search engine optimization, Sponsored search, Social media marketing, cost per mille (CPM), cost per click (CPC), cost per engagement (CPE), cost per view (CPV), cost per install (CPI).The book is designed to make Digital Marketing simple and convenient to all. This is an inclusive work that provides essential approaches and key concepts of digital marketing. It outlines the modern marketing framework through online and offline platforms. It also explains how to attract consumers by interacting with clients through their cell phone, exciting their imagination and experience with digital display by social media platforms and develop their mind by SEO search and by intriguing them with email marketing that speak to their particular interest.

Digital Marketing For Dummies

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Author : Ben Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-06

Digital Marketing For Dummies written by Ben Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-06 with Business & Economics categories.

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Digital Marketing

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Author : Alan Charlesworth
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01

Digital Marketing written by Alan Charlesworth and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals’ privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google’s development of the ‘zero click’ Online ad fraud Updated online resources available via the author’s own site This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.

Taxmann S Digital Marketing Thorough Up To Date Textbook On Digital Marketing Providing Beneficial Insights For Students And Professionals Through Case Studies Mcqs Etc All In Lucid Language

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Author : Dr. Satinder Kumar
language : en
Publisher: Taxmann Publications Private Limited
Release Date : 2023-06-26

Taxmann S Digital Marketing Thorough Up To Date Textbook On Digital Marketing Providing Beneficial Insights For Students And Professionals Through Case Studies Mcqs Etc All In Lucid Language written by Dr. Satinder Kumar and has been published by Taxmann Publications Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Education categories.

This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following: • Introductory Framework to Digital Marketing • Social Media Marketing • Interactive Marketing • Various Strategies and Models of Digital Marketing This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers. The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features: • [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing • [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing • [Relevant Case Studies/Caselets] for understanding the applicability of the concepts • [Data from Various Reports for Ease in Understanding] the context presented in the book • [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter The detailed contents of the book are as follows: • Introduction to Digital Marketing • Market Segmentation, Targeting and Positioning • Online Consumer Behaviour • Strategic Digital Marketing • Direct Marketing and E-Mail Marketing • Internet Marketing and Advertising • Social Media Marketing • Search Engine Optimisation (Seo) • Electronic Customer Relationship Management • E-Payment Systems • Mobile Marketing and Video Marketing • E-Commerce and S-Commerce • Business Website Marketing • Smart Marketing and Interactive Marketing • Facebook and Instagram Marketing • LinkedIn and Twitter Marketing • Ethical Digital Marketing • Digital Marketing Environment • Emerging Issues in E-Marketing • Online Communication Media • E-Business Analytics