The Corporate Image

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The Company Image

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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23

The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Marketing Corporate Image

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Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 1999

Marketing Corporate Image written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

Reputation

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Author : Charles J. Fombrun
language : en
Publisher: Harvard Business Review Press
Release Date : 1996

Reputation written by Charles J. Fombrun and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Corporate image categories.

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

Building Corporate Identity Image And Reputation In The Digital Era

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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2021-07-29

Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

The Corporate Brand

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Author : N. Ind
language : en
Publisher: Springer
Release Date : 1997-06-06

The Corporate Brand written by N. Ind and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-06 with Business & Economics categories.

What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Corporate Image Management

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Author : Steven Howard
language : en
Publisher: Routledge
Release Date : 1999-04-24

Corporate Image Management written by Steven Howard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-24 with Business & Economics categories.

Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles within the marketing environment or political landscape. Historically, thinking and writing about the subject has come from the area of graphic design. This approach no longer suits the global, dynamic, cross-border and cross-cultural world in which many of today's businesses and organizations compete. Corporate Image Management describes the discipline which will be a key to successful marketing well into the next century. Steven Howard, who has over 18 years' senior marketing experience in the Asia/Pacific region, illustrates the concept of corporate image management with case stories from Singapore Airlines, MasterCard International, Amazon.com, the National Basketball Association, Britain's Royal Family, and many others. Treats corporate image correctly as a marketing discipline, not a design issue Corporate image is a critical component of relationship excellence Can be used for implementing strategic change within any organization

The Corporate Image Concept

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Author : Marieta F. Vos
language : en
Publisher:
Release Date : 1992

The Corporate Image Concept written by Marieta F. Vos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Corporate image categories.

Developing The Corporate Image

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Author : Lee Hastings Bristol
language : en
Publisher: New York : Scribner
Release Date : 1960

Developing The Corporate Image written by Lee Hastings Bristol and has been published by New York : Scribner this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Business & Economics categories.

Managing The Corporate Image

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Author : James G. Gray
language : en
Publisher: Praeger
Release Date : 1986-01-22

Managing The Corporate Image written by James G. Gray and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-22 with Business & Economics categories.

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. Through case studies, interviews with executives, and theory, he also examines how organizations have coped with enhancing and reshaping public perceptions. Association Management James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis. While examining the concept of corporate image, he offers detailed guidelines for establishing a corporate image program that communicates effectively with a corporation's various constituencies. Blending practical business case studies, interviews with business leaders, and public communications theory, he examines how companies like Atlantic Richfield, Johnson and Johnson, Sovran Bank, and Giant Food have coped with enhancing and reshaping public perceptions. Gray considers the role of management, media relations, employee concerns, community relations, consumer concerns, external visual image symbols (vital components of a corporate image program, as well as strategies of concern to business/government relations), corporate PACs, and lobbying. He clearly defines the publics of major concern to industry and offers guidelines for managing the corporate image with these publics. Finally, he offers a means of measuring the effectiveness and success of the image-making methods and concepts he proposes. This checklist is especially useful for assessing the value of existing programs and for establishing new ones.

Letterhead Logo Designs 2

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Author :
language : en
Publisher: Rockport Pub
Release Date : 1992

Letterhead Logo Designs 2 written by and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Art categories.

More than 400 images from top designers represent the most exciting and effective designs for corporate identity.