Thematisierte Erlebnis Und Konsumwelten Fluch Oder Segen F R Anbieter Und Konsumenten

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Thematisierte Erlebnis Und Konsumwelten

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Author : André Kief
language : de
Publisher: diplom.de
Release Date : 2008-06-05

Thematisierte Erlebnis Und Konsumwelten written by André Kief and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-05 with Business & Economics categories.

Inhaltsangabe:Einleitung: Die vorliegende Arbeit beschäftigt sich mit dem Themenkomplex der Erlebnis- und Konsumwelten. Das Angebot an Ferienparks, Freizeitparks, Urban-Entertainment-Centern und ähnlichen Einrichtungen hat sich in den vergangenen Jahren ausgeweitet. Kennzeichnend ist die Verknüpfung von Erlebnis- und Konsumkomponenten in virtuellen und nicht-virtuellen Ausprägungen. Die zentrale Fragestellung lautet, ob Erlebnis- und Konsumwelten ein Fluch oder ein Segen für Anbieter und Konsumenten sind. Die Basis zur Annäherung an die Fragestellung bildet im ersten Kapitel die Auseinandersetzung mit dem Freizeitbegriff in historischer und definitorischer Form. Seit Mitte der 1950er Jahre hat es diverse Zeitzäsuren gegeben, mit denen Veränderungen der gesellschaftlichen Arbeits- und Wertstrukturen einhergingen. Der Einzug des Fernsehens in private Haushalte und die Fortentwicklung multimedialer Möglichkeiten bilden die Basis des Aufstiegs vielfältiger Erlebnis- und Konsumangebote. Dieses wird im zweiten Kapitel dargelegt. Viele Anbieter in diesem Feld zeichnen sich durch ein hohes Maß an standardisierten Strukturen aus. Die Theorie der McDonaldisierung der Gesellschaft (RITZER, 1995) analysiert diese Ausgestaltungen kritisch. Im dritten Kapitel werden die Prinzipien des Mc Donald ́s Systems hinsichtlich ihrer Funktions- und Wirkungsweisen untersucht. Zusammengenommen bilden der Freizeitbegriff und die Theorie der McDonaldisierung das theoretische, makrosoziologische Grundgerüst der Arbeit. In einem zweiten Schritt werden diverse Einrichtungen aus dem Feld der Erlebnis- und Konsumwelten strukturell aus mikrosoziologischer Perspektive analysiert. Im vierten Kapitel wird der Blick auf virtuelle Angebote gerichtet. Standardisierung begegnet uns in der modernen Welt in mehrdimensionaler Art und Weise. Einerseits findet sie Anwendung als Mittel der Unternehmensorganisation, andererseits bietet sie Orientierungsmöglichkeiten für den Konsumenten. Dieses Phänomen wird im fünften Kapitel am Beispiel von Klassifizierungen im Hotel- und Beherbergungsgewerbe diskutiert. In diesem Zusammenhang wird ein besonderes Augenmerk auf die vielfältigen Wirkungsweisen der Angebote gelegt. Diese stehen in direktem Zusammenhang mit der Beantwortung der Kernfrage. Natur-, Kultur-, Freizeit- und Konsumerlebnisse überlagern sich zunehmend. Der Begriff der Erlebniswelt dient als Oberbegriff für eine Vielzahl klassischer und neuartiger Einrichtungen. In diesem Zusammenhang [...]

Amerikanische Popul Rkultur In Deutschland

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Author : Heike Paul
language : de
Publisher: Leipziger Universitätsverlag
Release Date : 2002

Amerikanische Popul Rkultur In Deutschland written by Heike Paul and has been published by Leipziger Universitätsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Civilization, Modern categories.

Soap Sex And Cigarettes

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Author : Juliann Sivulka
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2012

Soap Sex And Cigarettes written by Juliann Sivulka and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Americanization And Anti Americanism

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Author : Alexander Stephan
language : en
Publisher: Berghahn Books
Release Date : 2005

Americanization And Anti Americanism written by Alexander Stephan and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with History categories.

The ongoing discussions about globalization, American hegemony and September 11 and its aftermath have moved the debate about the export of American culture and cultural anti-Americanism to center stage of world politics. At such a time, it is crucial to understand the process of culture transfer and its effects on local societies and their attitudes toward the United States. This volume presents Germany as a case study of the impact of American culture throughout a period characterized by a totalitarian system, two unusually destructive wars, massive ethnic cleansing, and economic disaster. Drawing on examples from history, culture studies, film, radio, and the arts, the authors explore the political and cultural parameters of Americanization and anti-Americanism, as reflected in the reception and rejection of American popular culture and, more generally, in European-American relations in the "American Century." Alexander Stephan is Professor of German, Ohio Eminent Scholar, and Senior Fellow of the Mershon Center for the Study of International Security and Public Policy at Ohio State University, where he directs a project on American culture and anti-Americanism in Europe and the world.

De Coca Colonization

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Author : Steven Flusty
language : en
Publisher: Routledge
Release Date : 2004-03-01

De Coca Colonization written by Steven Flusty and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-01 with Social Science categories.

A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.

Advertising In America

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Author :
language : en
Publisher:
Release Date : 2018

Advertising In America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.

Description: A guide to placing advertisements in American publications, produced for French businesses. Includes advice and lists of magazines, newspapers, religious publications and agricultural publications, accompanied by information on advertising rates.

Algerian Sketches

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Author : Pierre Bourdieu
language : en
Publisher: Polity
Release Date : 2013-11-04

Algerian Sketches written by Pierre Bourdieu and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-04 with History categories.

In the late 1950s, like tens of thousands of young men of his generation, Pierre Bourdieu, having recently passed the agrégation in philosophy, found himself immersed in the Algerian war. Motivated by an impulse that, as he himself says, ‘was civic rather than political’, nothing seemed more important to him than to understand the Algerian situation and provide the elements that would enable others to come to an informed judgement about it. In extremely tough conditions and along with a small group of students, Bourdieu undertook a series of studies across an Algeria that was tightly patrolled by the army, leading him to discover the shocking reality of the resettlement camps and to analyse the mechanisms of destruction of Algerian society of which they were emblematic. To achieve the objectives he had set himself, Bourdieu had to carry out a genuine intellectual conversion, acquiring an ethnographic understanding of Algerian society, learning sociological analysis at a breakneck pace and inventing new instruments - both theoretical and empirical - that would enable him to understand the relations of domination specific to colonialism. These new tools also enabled him to analyse the nature of the crisis that the war had both produced and manifested. This unique volume brings together the first texts written by Bourdieu in the midst of the Algerian conflict, as well as later writings and interviews in which he returns to the topic of Algeria and the decisive role it played in the development of his work.

Folk Culture In A World Of Technology

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Author : Hermann Bausinger
language : en
Publisher:
Release Date : 1990

Folk Culture In A World Of Technology written by Hermann Bausinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with History categories.