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Tong Meng Hui Shi Dai N Ge Ming Zhi Shi De Huo Dong Yi Jiu Ling Wuyi Jiu Yi Er


Tong Meng Hui Shi Dai N Ge Ming Zhi Shi De Huo Dong Yi Jiu Ling Wuyi Jiu Yi Er
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Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics


Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics
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Author : Chongxian Lin
language : zh-CN
Publisher:
Release Date : 2010

Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics written by Chongxian Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.


Sui zhu she hui fu li zhi du si chao de xing qi "212B38" qi ye bi xu jian fu qi she hui ze ren de yi shi yi kai shi tai tou "212B38" qi ye zai qi ying yun de guo cheng zhong "212B38" jian fu qi she hui ze ren de shi ming yan ran cheng wei xian jin de qu shi zhi yi "212B38" yin ci shan yin xing xiao (Cause-Related Marketing) yi cheng wei ge qi ye zheng xiang shi yong de xin xing tai zhi xing xiao shou fa "212B38" dan shi zhe xie huo dong shi fou zhen neng you fa ren xing ben shan de yi mian "212B38" jia shang jin nian lai zha pian shi jian ceng chu bu qiong "212B38" xun xi lai yuan de ke xin du cheng liao xiao fei zhe zai zuo jue ce shi de zhong yao yi ju "212B38" zhuan jia de yan lun huo shi she hui da zhong de yu lun shi fou zhen neng cheng wei xiao fei zhe zai zuo jue ce shi de yi zhong jie si shi xian suo. yin ci "212B38" ben yan jiu zhi zai tan tao "212B38" dang xiao fei zhe zai mian lin qi ye tui xing shan yin xing xiao huo dong de qing jing shi "212B38" rou qi huo dong xun xi zhi lai yuan ke xin du "212B38" yi ji xiao fei zhe dui yu zi shen yu qing jing you guan cheng du de bu tong "212B38" suo gan shou dao de ren wu zhong yao xing zhi zhuang kuang xia "212B38" jia shang ge ti ren zhi xu qiu de cheng du bu tong "212B38" ze jiang ru he yin fa qi jie si fan ying "212B38" jin yi bu ying xiang qi gou mai jue ce. ben yan jiu cai yong qing jing (scenario) shi yan fa "212B38" yi 2(ren wu zhong yao xing: gao, di) x 2(lai yuan ke xin du: gao, di) zhi shuang yin zi shou shi zhe jian (between-subject) she ji "212B38" yi xiao fei jie si de guan dian lai yan zheng liang xiang zi bian shu dui xiao fei zhe gou mai jue ce zhi ying xiang "212B38" bing jin yi bu tan jiu shuang yin zi zi bian shu zhi jian dui yu gou mai jue ce shi fou cun zai zhu jiao hu zuo yong. ci wai "212B38" bing zhen dui shou shi zhe ge ren ren zhi xu qiu jin xing heng liang "212B38" cong zhong tan jiu ge ren ren zhi xu qiu cheng du de gao di bu tong "212B38" zai lai yuan ke xin du gao di ji ren wu zhong yao xing gao di de qing xing xia "212B38" shi fou hui shi yong jie si xun xi chu li mo shi lai xing cheng qi gou mai jue ce ; ben yan jiu wei qiu zi liao sou ji zhi bian li "212B38" cai zhun shi yan she ji "212B38" shi yan dui xiang wei nian ling 21~65 sui shang ban zu ji she hui ren shi "212B38" gong ji hui shou 141 fen yang ben "212B38" you xiao yang ben wei 95 fen. zi liao fen xi jie guo xian shi "212B38" bu tong de xun xi lai yuan ke xin du fen bie dui yu xiao fei zhe gou mai jue ce ju you xian zhu zhi ying xiang "212B38" bing qie tong shi hui dui yu xiao fei zhe zai gou mai guo cheng zhong jin xing xun xi chu li shi zhi xiao fei jie si qiang du you xian zhu de ying xiang. ci ji biao shi "212B38" zai jing guo ben yan jiu de shi zheng hou fa xian "212B38" zai shan yin xing xiao huo dong ci yi ti shang "212B38" shou shi zhe pu bian dui ci hui cai qu jian jiang xin li feng xian ji tou ru de fang shi lai chu li xun xi "212B38" dai biao hui jiao wei yi lai lai yuan ke xin du ci jie si shi xian suo lai xing cheng qi gou mai jue ce. gen ju shang shu jie guo "212B38" ben yan jiu sui ti gong xing xiao ren yuan wei lai zai ci yi ti shang xuan ze guang gao ce lue shi "212B38" yi te bie zhu zhong kao liang xun xi yuan ben shen shi fou ju you ke xin du zhi jian yi. With the trend of social welfare system rising, it is necessary that corporate must shoulder the social responsibility; it becomes the mission of the corporate nowadays. Therefore, cause-related marketing has been the newest marketing strategies for the corporate. But whether these marketing activities can really induce consumers' positive attitude or not, so this is the main topic will be discussed in this study. Recently, with the rapidly growths of cheat crimes, the source credibility of message will be inevitablely the most important cues in the consumers' decision making processes, such as the widely wisdom or heuristics notify that "experts can be trusted "and "consensus implies correctness". Therefore, this study proposes a conceptual framework for investigating consumers' buying decision based on cause-related marketing activities, and further explores the issues of how consumers use their heuristics.The experimental scenario will be arranged in this study. These are two factors between-subject design and we include two levels for each factor (source credibility:high, low; task importance: high, low). Furthermore, based on the viewpoints of heuristics we investigate the influences of two independent variables on consumers' buying decisions. Moreover, the interaction effect of two independent variables on buying decisions will be explored and analyzed. Additionally, the construct of need for cognition by individual subjects are measured, in order to explore their moderating effect on buying decisions accompanied by two independent variables, i.e., source credibility and task importance. In this study, we utilize quasi-experimental design for the convenient samples of data collection, and subjects are 21



An Inspiration To Give Rise To The Bodhi Mind


An Inspiration To Give Rise To The Bodhi Mind
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Author : 實賢
language : en
Publisher:
Release Date : 2017-09

An Inspiration To Give Rise To The Bodhi Mind written by 實賢 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09 with Bodhicitta (Buddhism) categories.




New Horizons In Chinese Linguistics


New Horizons In Chinese Linguistics
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Author : C-T James Huang
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

New Horizons In Chinese Linguistics written by C-T James Huang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.


The past decade and a half has witnessed a great deal of renewed interest in the study of Chinese linguistics, not only in the traditional areas of philological studies and in theoretically oriented areas of syn chronic grammar and language change but also in the cultivation of new frontiers in related areas of the cognitive sciences. There is a significant increase in the number of students studying one area or another of the linguistic structure of Chinese in various linguistic programs in the United States, Europe, Australia and in China, Hong Kong, Singapore, Taiwan, and other parts of Asia. Several new academic departments devoted to the study of linguistics have been established in Taiwan and Hong Kong in the past few years. The increasing research and study activities have also resulted in a number of national and international conferences, including the North American Conference on Chinese Linguistics (NACCL), which has been held annually in the United States; the International Symposium on Chinese Languages and Linguistics (IsCLL), which has had its fourth meeting since it was launched by Academia Sinica in Taiwan in 1990; the International Association of Chinese Linguistics (lACL), created in Singapore in 1992 and now incorporated in Irvine, California, which has held its annual meetings at major institutions in Asia, Europe, and the US.



Envisioning Eternal Empire


Envisioning Eternal Empire
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Author : Yuri Pines
language : en
Publisher: University of Hawaii Press
Release Date : 2009-01-01

Envisioning Eternal Empire written by Yuri Pines and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Political Science categories.


This ambitious book looks into the reasons for the exceptional durability of the Chinese empire, which lasted for more than two millennia (221 B.C.E.-1911 C.E.). Yuri Pines identifies the roots of the empire's longevity in the activities of thinkers of the Warring States period (453-221 B.C.E.), who, in their search for solutions to an ongoing political crisis, developed ideals, values, and perceptions that would become essential for the future imperial polity. In marked distinction to similar empires worldwide, the Chinese empire was envisioned and to a certain extent "preplanned" long before it came into being. As a result, it was not only a military and administrative construct, but also an intellectual one. Pines makes the argument that it was precisely its ideological appeal that allowed the survival and regeneration of the empire after repeated periods of turmoil. Envisioning Eternal Empire presents a panoptic survey of philosophical and social conflicts in Warring States political culture. By examining the extant corpus of preimperial literature, including transmitted texts and manuscripts uncovered at archaeological sites, Pines locates the common ideas of competing thinkers that underlie their ideological controversies. This bold approach allows him to transcend the once fashionable perspective of competing "schools of thought" and show that beneath the immense pluralism of Warring States thought one may identify common ideological choices that eventually shaped traditional Chinese political culture



The Oracle Bone Inscriptions From Huayuanzhuang East


The Oracle Bone Inscriptions From Huayuanzhuang East
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Author : Adam C. Schwartz
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-11-18

The Oracle Bone Inscriptions From Huayuanzhuang East written by Adam C. Schwartz and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with History categories.


Since 1899 more than 73,000 pieces of inscribed divination shell and bone have been found inside the moated enclosure of the Anyang-core at the former capital of the late Shang state. Nearly all of these divinations were done on behalf of the Shang kingsand has led to the apt characterization that oracle bone inscriptions describe their motivations, experiences, and priorities. There are, however, much smaller sets of divination accounts that were done on behalf of members of the Shang elite other than the king.First noticed in the early 1930's, grouped and periodized shortly thereafter, oracle bone inscriptions produced explicitly by or on behalf of "royal familygroups" reveal information about key aspects of daily life in Shang societythat are barely even mentioned in Western scholarship. The newly published Huayuanzhuang East Oracle Bone inscriptions are a spectacular addition to the corpus of texts from Anyang: hundreds of intact or largely intact turtle shells and bovine scapulae densely inscribed with records of the divinations in which they were used. They were produced on the behalf of a mature prince of the royal family whose parents, both alive and still very much active, almost certainly were the twenty-first Shang king Wu Ding (r. c. 1200 B.C.) and his consort Lady Hao (fu Hao). The Huayuanzhuang East corpus is an unusually homogeneous set of more than two thousand five hundred divination records, produced over a short period of time on behalf of a prince of the royal family. There are typically multiple records of divinations regarding the same or similar topics that can be synchronized together, which not only allows for remarkable access into the esoteric world of divination practice, but also produce micro-reconstructions of what is essentially East Asia's earliest and most complete "day and month planner." Because these texts are unusually linguistically transparent and well preserved, homogeneous in orthography and content, and published to an unprecedentedly high standard, they are also ideal material for learning to read and interpret early epigraphic texts. The Huayuanzhuang East oracle bone inscriptions are a tremendously important Shang archive of "material documents" that were produced by a previously unknown divination and scribal organization. They expose us to an entirely fresh set of perspectives and preoccupationscentering ona member of the royal family at the commencement of China's historical period. The completely annotated English translation of the inscriptions is the first of its kind, and is a vibrant new source of Shang history that can be accessedto rewrite and supplement what we know about early Chinese civilization and life in the ancient world. Before the discerning reader are the motives, preoccupations, and experiences of a late Shang prince working simultaneously in service both for his Majesty, his parents, and hisown family.



Inscribing Jingju Peking Opera


Inscribing Jingju Peking Opera
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Author : David Rolston
language : en
Publisher: BRILL
Release Date : 2021-08-09

Inscribing Jingju Peking Opera written by David Rolston and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-09 with History categories.


What was the most influential mass medium in China before the internet reaching both literate and illiterate audiences? The answer may surprise you...it’s Jingju (Peking opera). This book traces the tradition’s increasing textualization and the changes in authorship, copyright, performance rights, and textual fixation that accompanied those changes.



Historical Background Of Wang Yang Ming S Philosophy Of Mind


Historical Background Of Wang Yang Ming S Philosophy Of Mind
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Author : Ping Dong
language : en
Publisher: Springer Nature
Release Date : 2020-05-26

Historical Background Of Wang Yang Ming S Philosophy Of Mind written by Ping Dong and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Philosophy categories.


This open access book offers comprehensive information on Wang Yang-ming’s life, helping readers identify and grasp the foundations on which his philosophy was established. Though a great man, Wang had an extremely difficult life, full of many hardships. Based on various official histories, Wang’s own writings, and his disciples’ records, the book explores the legendary life of this ancient philosopher, who not only diligently pursued his objective of living as a sage, but also persistently sought the ideal state of a sage in ideology. The author also shares his own interpretations of the main aspects of Wang’s philosophy using simple and straightforward language. This book will help readers understand and appreciate Wang Yang-ming’s extraordinary life, his generous mind, deep thoughts and bright personality, inspiring them to pursue enriching lives. It offers a unique and insightful work for undergraduate students and all others interested in Wang’s philosophy and life story.



Healing With Poisons


Healing With Poisons
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Author : Yan Liu
language : en
Publisher: University of Washington Press
Release Date : 2021-06-22

Healing With Poisons written by Yan Liu and has been published by University of Washington Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with History categories.


Open access edition: DOI 10.6069/9780295749013 At first glance, medicine and poison might seem to be opposites. But in China’s formative era of pharmacy (200–800 CE), poisons were strategically employed as healing agents to cure everything from abdominal pain to epidemic disease. Healing with Poisons explores the ways physicians, religious figures, court officials, and laypersons used toxic substances to both relieve acute illnesses and enhance life. It illustrates how the Chinese concept of du—a word carrying a core meaning of “potency”—led practitioners to devise a variety of methods to transform dangerous poisons into effective medicines. Recounting scandals and controversies involving poisons from the Era of Division to the Tang, historian Yan Liu considers how the concept of du was central to how the people of medieval China perceived both their bodies and the body politic. He also examines the wide range of toxic minerals, plants, and animal products used in classical Chinese pharmacy, including everything from the herb aconite to the popular recreational drug Five-Stone Powder. By recovering alternative modes of understanding wellness and the body’s interaction with foreign substances, this study cautions against arbitrary classifications and exemplifies the importance of paying attention to the technical, political, and cultural conditions in which substances become truly meaningful. Healing with Poisons is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem) and the generous support of the University of Buffalo.



Diamond Sutra Narratives


Diamond Sutra Narratives
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Author : Chiew Hui Ho
language : en
Publisher: BRILL
Release Date : 2019-07-08

Diamond Sutra Narratives written by Chiew Hui Ho and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with Religion categories.


In Diamond Sutra Narratives, Chiew Hui Ho explores Diamond Sutra devotion and its impact on medieval Chinese religiosity, uncovering the complex social history of Tang lay Buddhism through the laity’s production of parasutraic narratives and texts.



Eminent Nuns


Eminent Nuns
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Author : Beata Grant
language : en
Publisher: University of Hawaii Press
Release Date : 2008-07-01

Eminent Nuns written by Beata Grant and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with Religion categories.


The seventeenth century is generally acknowledged as one of the most politically tumultuous but culturally creative periods of late imperial Chinese history. Scholars have noted the profound effect on, and literary responses to, the fall of the Ming on the male literati elite. Also of great interest is the remarkable emergence beginning in the late Ming of educated women as readers and, more importantly, writers. Only recently beginning to be explored, however, are such seventeenth-century religious phenomena as "the reinvention" of Chan Buddhism—a concerted effort to revive what were believed to be the traditional teachings, texts, and practices of "classical" Chan. And, until now, the role played by women in these religious developments has hardly been noted at all. Eminent Nuns is an innovative interdisciplinary work that brings together several of these important seventeenth-century trends. Although Buddhist nuns have been a continuous presence in Chinese culture since early medieval times and the subject of numerous scholarly studies, this book is one of the first not only to provide a detailed view of their activities at one particular moment in time, but also to be based largely on the writings and self-representations of Buddhist nuns themselves. This perspective is made possible by the preservation of collections of "discourse records" (yulu) of seven officially designated female Chan masters in a seventeenth-century printing of the Chinese Buddhist Canon rarely used in English-language scholarship. The collections contain records of religious sermons and exchanges, letters, prose pieces, and poems, as well as biographical and autobiographical accounts of various kinds. Supplemental sources by Chan monks and male literati from the same region and period make a detailed re-creation of the lives of these eminent nuns possible. Beata Grant brings to her study background in Chinese literature, Chinese Buddhism, and Chinese women’s studies. She is able to place the seven women, all of whom were active in Jiangnan, in their historical, religious, and cultural contexts, while allowing them, through her skillful translations, to speak in their own voices. Together these women offer an important, but until now virtually unexplored, perspective on seventeenth-century China, the history of female monasticism in China, and the contributionof Buddhist nuns to the history of Chinese women’s writing.