Transforming Brands
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Digital Luxury
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Author : Wided Batat
language : en
Publisher: SAGE
Release Date : 2019-04-29
Digital Luxury written by Wided Batat and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with Business & Economics categories.
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Activate Brand Purpose
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Author : Scott Goodson
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-03-03
Activate Brand Purpose written by Scott Goodson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with Business & Economics categories.
SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
Brand Transformation
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Author : Keith Glanfield
language : en
Publisher: Routledge
Release Date : 2018-02-05
Brand Transformation written by Keith Glanfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Transforming Your Business Into Brand
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Author : Jacky Tai
language : en
Publisher: Marshall Cavendish International (Asia) Pte Limited
Release Date : 2008-03
Transforming Your Business Into Brand written by Jacky Tai and has been published by Marshall Cavendish International (Asia) Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Brand name products categories.
No Marketing Blurb
Citizen Brand
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Author : Marc Gobe
language : en
Publisher: Allworth Press
Release Date : 2010-05-25
Citizen Brand written by Marc Gobe and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with categories.
Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic...
Brand Society
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Author : Martin Kornberger
language : en
Publisher: Cambridge University Press
Release Date : 2010-01-21
Brand Society written by Martin Kornberger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Business & Economics categories.
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Citizen Brand
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Author : Marc Gobé
language : en
Publisher:
Release Date : 2005-08
Citizen Brand written by Marc Gobé and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08 with categories.
Citizen BrandÓ is a powerful new concept designed to help co's. develop strong positive bonds with today's consumers. Corp. need a new vision to survive in the present emotional economy,Ó challenging them to develop more passionate, human, & socially responsible brand strategies if they want to earn buyers' loyalty. Corp. must respond with a level of involvement in consumers' lives & with a commitment to their well-being that has never been seen before. Here are 10 commandments that show co's. how to evolve from old-school corp. into concerned, responsible, global Citizen Brands. Full of timely demographics on unfolding trends & to-the-point examples, this is a powerful tool for CEOs, marketing & advertising managers, & graphic designers. Illustrations.
Living The Brand
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Living The Brand written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Assemblage
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Author : Emmanuel Probst
language : en
Publisher:
Release Date : 2023-01-10
Assemblage written by Emmanuel Probst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with categories.
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people's perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
Omni Personal Luxury
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Author : Rebecca Schmitt
language : en
Publisher: Springer Nature
Release Date : 2021-12-02
Omni Personal Luxury written by Rebecca Schmitt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-02 with Business & Economics categories.
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.