Value Selling
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The Power Of Value Selling
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Author : Julie Thomas
language : en
Publisher: John Wiley & Sons
Release Date : 2023-09-20
The Power Of Value Selling written by Julie Thomas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.
Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you’ll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You’ll also find: Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience. An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.
Selling Value
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Author : Don Hutson
language : en
Publisher: Greenleaf Book Group
Release Date : 2015-03-03
Selling Value written by Don Hutson and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect’s definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds!
Effectiveness Of Value Selling Training Programs
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Author : Thomas Menthe
language : en
Publisher: GRIN Verlag
Release Date : 2016-09-02
Effectiveness Of Value Selling Training Programs written by Thomas Menthe and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with Business & Economics categories.
Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Buckinghamshire New University, language: English, abstract: Many companies in Business-to-Business (B2B) environment consider value-based selling (VBS) to be a selling approach that can move the conversation with their customers from price to value. Thus, firms today invest in training their sales force to improve how the value of their product or service is quantifiable and communicated to customers effectively. While the implementation of Value-Selling Training Programs (VSTP) is regarded as an important step in educating sales people, little is known about the effectiveness of the programs in regard to measurable financial results for the company and the effects generated for the various parts of the organization. However, the effectiveness of VBS has not yet been measured (e.g. financial outcomes) extensively and the effectiveness of such programs must be questioned if there is no Return on Investment (ROI) for the organization. Based on semi-structured one-on-one interviews with key decision makers of these companies, financial outcomes were identified, e.g. increase in margins or ROI (%) of such programs and portrayed the various effects of these VSTP i.e. behavioural, awareness and marketing-related benefits, which were caused by the training. The most outstanding finding was that company managers, who focused on measuring the outcome of the training initiative received positive results whereas the majority of interviewed company decision makers did not track the success (effectiveness) in detail or were only able to describe non-tangible results – some provided a “gut-feeling” of their outcomes. To further advance knowledge about the effectiveness of VSTP, future research avenues were identified to ensure ROI of such initiatives and areas of improvement such as suitable evaluation tools and practical methods to measure the outcome and increase financial returns of the investment.
The Power Of Value Selling
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Author : Gerard Assey
language : en
Publisher: Gerard Assey
Release Date : 2024-03-10
The Power Of Value Selling written by Gerard Assey and has been published by Gerard Assey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-10 with Business & Economics categories.
In ‘The Power of Value Selling’ discover the transformative approach to sales that will revolutionize your success. This book delves deep into the art of selling from the customer's perspective, emphasizing the importance of understanding their needs and delivering value that goes beyond price. Whether you're a seasoned sales professional or new to the field, this guide offers invaluable insights, actionable strategies, and real-world examples to help you excel in today's competitive market. Learn how to build trust, uncover customer’s need & pains, deliver value, negotiate win-win outcomes, and uncover up-selling and cross-selling opportunities that add value and enhance your customer relationships. With practical tips and a step-by-step action plan, ‘The Power of Value Selling’ is your key to unlocking greater sales success and achieving long-term customer loyalty.
The 5 Rules Of Megavalue Selling
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Author : Mark Holmes
language : en
Publisher: Gatekeeper Press
Release Date : 2017-05-22
The 5 Rules Of Megavalue Selling written by Mark Holmes and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with Business & Economics categories.
Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets? This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the “VALUE” rules, a five steps approach salespeople use to win sales on value not price. Megavalue Selling is a book salespeople can’t put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers: -Perfect questions for identifying a customer’s existing and unrecognized value drivers. -How to handle price pushback and commoditization. -Practical approach for presenting proof. -Actionable steps for identifying all decision influencers and their roles. -Simple techniques to align value propositions with customer issues. Mark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that’s easy to apply. Mark learned B2B selling by making sales to CEO’s in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.
How To Sell Value
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Author : Pedro Luiz Roccato
language : en
Publisher: Humanix Books
Release Date : 2016
How To Sell Value written by Pedro Luiz Roccato and has been published by Humanix Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Leading international sales consultant Pedro Roccato has trained thousands of sales professionals on how to provide a highly differentiated buying experience to their customers in order to close more sales. The book arms sales professionals in any industry on how to sell on value, not price, which is a necessary tool in today's competitive sales landscape. Sales professionals will learn about about: How to diagnose their customer's needs The importance of value-added sales Sales perception And how to produce a value-added proposition
Value Selling Strategies P R O S P E C T Model
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Author : Robert deGroot
language : en
Publisher:
Release Date : 2024-05-24
Value Selling Strategies P R O S P E C T Model written by Robert deGroot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-24 with Business & Economics categories.
Value Added Selling
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Author : Thomas P. Reilly
language : en
Publisher: McGraw Hill Professional
Release Date : 2003
Value Added Selling written by Thomas P. Reilly and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to--now and forever--deemphasize price in the selling equation.
Value Capture Selling
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Author : Jean-Claude Larreche
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-31
Value Capture Selling written by Jean-Claude Larreche and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Business & Economics categories.
“The sales book of the decade” —Selling Power magazine Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC Larreche’s approach is so innovative that Selling Power magazine named it “The sales book of the decade.” For years, sales professionals have focused on creating value for their customers—the first phase in selling. However, in today’s fast-moving world of business, that is just not enough. Under increased financial pressure, businesses today are being pushed to move to an emphasis on the second phase of selling: the capture of corporate value. However, as all-too-many business leaders are finding out to their great dismay, sales professionals have not been trained in the techniques for the capture of corporate value, and they are at the mercy of very well-trained and tough professional buyers. Value Capture Selling is the first book to address this gap. It is specifically designed to provide sales professionals—both veteran and new alike—with a complete roadmap for making the transition from value selling to value-capture selling, including: Why the creation of corporate value—short, medium, and long term—is essential for the firm and its internal and external partners How to master the key drivers of corporate value: profitability, market share, and customer satisfaction How to prepare for value capture How to frame strategies and tactics for value capture How to close deals for higher corporate value capture Value-capture selling is the current challenge for corporations and sales professionals everywhere—making the transition from a revenue objective to a focus on corporate value. This requires a fundamental shift from a strong belief that bigger is better to a new creed that richer is better. It is what JC Larreche, professor emeritus at INSEAD and an expert on sustainable value creation, calls the 3rd Sales Transformation. In a future marked by escalating financial pressures, the significance of value capture will only grow, and in Value Capture Selling, JC Larreche provides sales professionals everywhere with the tools they need to become masters at this new art! Praise for Value Capture Selling: "Most sales forces focus only on revenue, not value capture. Larreche’s book can help you make the necessary transition. If you are in Sales, read it because the data revolution is increasing scrutiny from Finance and others in your firm about how selling efforts build or destroy enterprise value. And if you are a C-Suite executive, read it carefully, because selling affects core elements of value creation." ―Frank Cespedes, Harvard Business School, author of Aligning Strategy and Sales and Sales Management That Works "Value Capture Selling is a very compelling and complete work that illustrates well the challenges of the transition from product value to corporate value—both for the customer and for the supplier. JC Larreche lays out a powerful framework for any sales professional anywhere to win in this new world of selling!" ―Laurent Beraza, Director - UK, Germany, France - Microsoft Solutions Support Sales "Value Capture Selling gives us the powerful insights required to capture more value for our company while keeping the customer at the center—right where they belong." ―Anna Campagna, Sr. Director Global Sales, HEINEKEN
Value Selling Business Solutions For Everyone From Project Managers To Sales
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Author : Bob Turek
language : en
Publisher: Lulu.com
Release Date : 2009-03-11
Value Selling Business Solutions For Everyone From Project Managers To Sales written by Bob Turek and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-11 with Business & Economics categories.
Based on actual experience selling $10M business solutions with $25M/year results, this value selling book is also useful for internally selling projects. Focus is on opening (vs. closing), the problem-solution-value approach/case study, and creating a value selling organization. "A quick and enjoyable read that presents the nuts and bolts of value selling in an innovative way."