Versandhandelsmarketing
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Successful Direct Marketing Methods
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Author : Bob Stone
language : en
Publisher: McGraw Hill Professional
Release Date : 2008
Successful Direct Marketing Methods written by Bob Stone and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
Web Marketing For Small Businesses
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Author : Stephanie Diamond
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2008
Web Marketing For Small Businesses written by Stephanie Diamond and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
The Science Of Marketing By Mail
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Author : Homer John Buckley
language : en
Publisher:
Release Date : 1941
The Science Of Marketing By Mail written by Homer John Buckley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with Mail-order business categories.
Direct Marketing Strategies And Tactics
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Author : Herschell Gordon Lewis
language : en
Publisher: Dartnell Corporation
Release Date : 1992
Direct Marketing Strategies And Tactics written by Herschell Gordon Lewis and has been published by Dartnell Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
This all-in-one handbook covers every facet of direct marketing and direct response clearly and precisely, in words easy-to-use-and-understand and without a lot of technical jargon. Individual attention goes to such areas as catalogs, telemarketing, envelope treatment, order cards and coupons, and post-sale follow-up. Includes 171 "Impact Ideas".
Building A Mail Order Business
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Author : William A. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 1996-02-01
Building A Mail Order Business written by William A. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-01 with Business & Economics categories.
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Direct Marketing Strategies And Tactics
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Author : Herschell Gordon Lewis
language : en
Publisher:
Release Date : 1997-04-01
Direct Marketing Strategies And Tactics written by Herschell Gordon Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-01 with categories.
Direct Marketing Market Place
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Author : National Register Publishing
language : en
Publisher:
Release Date : 2001-09
Direct Marketing Market Place written by National Register Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09 with Business & Economics categories.
Direct Marketing Market Place 2013
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Author : National Register Publishing
language : en
Publisher:
Release Date : 2012-07-15
Direct Marketing Market Place 2013 written by National Register Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-15 with Direct marketing categories.
Whether you are a direct marketer or a direct marketing supplier, your success in this profitable industry starts with finding the right business partners. That's why thousands of marketing professionals turn to Direct Marketing Market Place (DMMP) "The Networking Source of the Direct Marketing Industry." DMMP is the key to building successful business relationships. This essential desk reference has the information you need to find the most qualified business partners and suppliers who have your specific goals in mind.
The Complete Direct Marketing Sourcebook
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Author : John Kremer
language : en
Publisher: Wiley
Release Date : 1992-05-01
The Complete Direct Marketing Sourcebook written by John Kremer and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-05-01 with Business & Economics categories.
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
The Science Of Marketing By Mail
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Author : Homer J. Buckley
language : en
Publisher:
Release Date : 2013-10
The Science Of Marketing By Mail written by Homer J. Buckley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with categories.
This is a new release of the original 1924 edition.
