Volv Monos Invisibles
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Handbook Of Cross Cultural Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-04-08
Handbook Of Cross Cultural Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
The Digital Economy
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Author : Edward J. Malecki
language : en
Publisher: Routledge
Release Date : 2007-12-07
The Digital Economy written by Edward J. Malecki and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-07 with Business & Economics categories.
This book provides an up-to-date account of the technologies, organizations and dynamics which constitute the digital economy, and assesses the impacts they have on regions and communities.
Corporate Technological Behaviour Routledge Revivals
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Author : Hakan Hakansson
language : en
Publisher: Routledge
Release Date : 2014-10-14
Corporate Technological Behaviour Routledge Revivals written by Hakan Hakansson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Policy Instruments For Environmental And Natural Resource Management
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Author : Thomas Professor Sterner
language : en
Publisher: Routledge
Release Date : 2010-09-30
Policy Instruments For Environmental And Natural Resource Management written by Thomas Professor Sterner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Nature categories.
As Thomas Sterner points out, the economic 'toolkit' for dealing with environmental problems has become formidable. It includes taxes, charges, permits, deposit-refund systems, labeling, and other information disclosure mechanisms. Though not all these devices are widely used, empirical application has started within some sectors, and we are beginning to see the first systematic efforts at an advanced policy design that takes due account of market-based incentives. Sterner‘s book encourages more widespread and careful use of economic policy instruments. Intended primarily for application in developing and transitional countries, the book compares the accumulated experiences of the use of economic policy instruments in the U.S. and Europe, as well as in select rich and poor countries in Asia, Africa, and Latin America. Ambitious in scope, the book discusses the design of instruments that can be employed in a wide range of contexts, including transportation, industrial pollution, water pricing, waste, fisheries, forests, and agriculture. Policy Instruments for Environmental and Natural Resource Management is deeply rooted in economics but also informed by perspectives drawn from political, legal, ecological, and psychological research. Sterner notes that, in addition to meeting requirements for efficiency, the selection and design of policy instruments must satisfy criteria involving equity and political acceptability. He is careful to distinguish between the well-designed plans of policymakers and the resulting behavior of society. A copublication of Resources for the Future, the World Bank, and the Swedish International Development Cooperation Agency (Sida).
W Rtsil Encyclopedia Of Ship Technology
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Author :
language : en
Publisher:
Release Date : 2015
W Rtsil Encyclopedia Of Ship Technology written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Marine engineering categories.
Humboldt
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Author : Emily Brady
language : en
Publisher: Grand Central Publishing
Release Date : 2013-06-18
Humboldt written by Emily Brady and has been published by Grand Central Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-18 with History categories.
In the vein of Susan Orlean's The Orchid Thief and Deborah Feldman's Unorthodox, journalist Emily Brady journeys into a secretive subculture--one that marijuana built. Say the words "Humboldt County" to a stranger and you might receive a knowing grin. The name is infamous, and yet the place, and its inhabitants, have been nearly impenetrable. Until now. Humboldt is a narrative exploration of an insular community in Northern California, which for nearly 40 years has existed primarily on the cultivation and sale of marijuana. It's a place where business is done with thick wads of cash and savings are buried in the backyard. In Humboldt County, marijuana supports everything from fire departments to schools, but it comes with a heavy price. As legalization looms, the community stands at a crossroads and its inhabitants are deeply divided on the issue--some want to claim their rightful heritage as master growers and have their livelihood legitimized, others want to continue reaping the inflated profits of the black market. Emily Brady spent a year living with the highly secretive residents of Humboldt County, and her cast of eccentric, intimately drawn characters take us into a fascinating, alternate universe. It's the story of a small town that became dependent on a forbidden plant, and of how everything is changing as marijuana goes mainstream.
Capital As Power
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Author : Jonathan Nitzan
language : en
Publisher: Routledge
Release Date : 2009-06-02
Capital As Power written by Jonathan Nitzan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-02 with Political Science categories.
Conventional theories of capitalism are mired in a deep crisis: after centuries of debate, they are still unable to tell us what capital is. Liberals and Marxists both think of capital as an ‘economic’ entity that they count in universal units of ‘utils’ or ‘abstract labour’, respectively. But these units are totally fictitious. Nobody has ever been able to observe or measure them, and for a good reason: they don’t exist. Since liberalism and Marxism depend on these non-existing units, their theories hang in suspension. They cannot explain the process that matters most – the accumulation of capital. This book offers a radical alternative. According to the authors, capital is not a narrow economic entity, but a symbolic quantification of power. It has little to do with utility or abstract labour, and it extends far beyond machines and production lines. Capital, the authors claim, represents the organized power of dominant capital groups to reshape – or creorder – their society. Written in simple language, accessible to lay readers and experts alike, the book develops a novel political economy. It takes the reader through the history, assumptions and limitations of mainstream economics and its associated theories of politics. It examines the evolution of Marxist thinking on accumulation and the state. And it articulates an innovative theory of ‘capital as power’ and a new history of the ‘capitalist mode of power’.
Mapping The Origins Of Figurative Language In Comparative Literature
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Author : Richard Trim
language : en
Publisher: Routledge
Release Date : 2021-10-05
Mapping The Origins Of Figurative Language In Comparative Literature written by Richard Trim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Literary Criticism categories.
This book investigates the origins of figurative language in literary discourse within a cognitive framework. It represents an interface between linguistics and literature and develops a 6-tier theoretical model which analyses the different factors contributing to the creation of figurative words and expressions. By examining features ranging from language structure to figurative thought, cultural history, reference, narrative and the personal experience of authors, it develops a global overview of the processes involved. Due to its particularly innovative characteristics in literature, the theme of death is explored in relation to universal concepts such as love and time. These aspects are discussed in the light of well-known authors in comparative literature such as D.H. Lawrence, Simone De Beauvoir, Hermann Hesse and Jorge Luis Borges. The origins can involve complex conceptual mappings in figures of speech such as metaphor and symbolism. They are often at the roots of an author’s personal desires or represent the search for answers to human existence. This approach offers a wide variety of new ideas and research possibilities for postgraduate and research students in modern languages, linguistics and literature. It would also be of interest to academic researchers in these disciplines as well as the general public who would like to delve deeper into the relevant fields.
The Culture Of Ai
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Author : Anthony Elliott
language : en
Publisher: Routledge
Release Date : 2019-01-15
The Culture Of Ai written by Anthony Elliott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Social Science categories.
In this ground-breaking book, Cambridge-trained sociologist Anthony Elliott argues that much of what passes for conventional wisdom about artificial intelligence is either ill-considered or plain wrong. The reason? The AI revolution is not so much about cyborgs and super-robots in the future, but rather massive changes in the here-and-now of everyday life. In The Culture of AI, Elliott explores how intelligent machines, advanced robotics, accelerating automation, big data and the Internet of Everything impact upon day-to-day life and contemporary societies. With remarkable clarity and insight, Elliott’s examination of the reordering of everyday life highlights the centrality of AI to everything we do – from receiving Amazon recommendations to requesting Uber, and from getting information from virtual personal assistants to talking with chatbots. The rise of intelligent machines transforms the global economy and threatens jobs, but equally there are other major challenges to contemporary societies – although these challenges are unfolding in complex and uneven ways across the globe. The Culture of AI explores technological innovations from industrial robots to softbots, and from self-driving cars to military drones – and along the way provides detailed treatments of: The history of AI and the advent of the digital universe; automated technology, jobs and employment; the self and private life in times of accelerating machine intelligence; AI and new forms of social interaction; automated vehicles and new warfare; and, the future of AI. Written by one of the world’s foremost social theorists, The Culture of AI is a major contribution to the field and a provocative reflection on one of the most urgent issues of our time. It will be essential reading to those working in a wide variety of disciplines including sociology, science and technology studies, politics, and cultural studies.
Design And Development Of Heavy Duty Diesel Engines
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Author : P. A. Lakshminarayanan
language : en
Publisher: Springer Nature
Release Date : 2019-11-05
Design And Development Of Heavy Duty Diesel Engines written by P. A. Lakshminarayanan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Technology & Engineering categories.
This book is intended to serve as a comprehensive reference on the design and development of diesel engines. It talks about combustion and gas exchange processes with important references to emissions and fuel consumption and descriptions of the design of various parts of an engine, its coolants and lubricants, and emission control and optimization techniques. Some of the topics covered are turbocharging and supercharging, noise and vibrational control, emission and combustion control, and the future of heavy duty diesel engines. This volume will be of interest to researchers and professionals working in this area.