Wertsch Pfung Im Handel
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Co Produzent Kunde Rahmenbedingungen Und Perspektiven Der Interaktiven Wertsch Pfung Im Social Web
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Author : Laura Dorfer
language : de
Publisher: Diplomica Verlag
Release Date : 2011-06
Co Produzent Kunde Rahmenbedingungen Und Perspektiven Der Interaktiven Wertsch Pfung Im Social Web written by Laura Dorfer and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with Business & Economics categories.
Die jüngsten Entwicklungen des Internets haben zu signifikanten Veränderungen in der Hersteller-Kunden-Beziehung geführt. Nicht länger sind Kunden ausschließlich auf die Funktion der Nutzer und Käufer reduziert, sondern sind - ermöglicht durch die sozialen Interaktionsmöglichkeiten des Internets - fähig, sich aktiv im "Mitmach-Netz" zu engagieren: Im Social Web verwandeln sich Nutzer zu kollaborativen Autoren von Online-Enzyklopädien, gestalten in Open-Source-Gemeinschaften Produkte und schaffen binnen Kurzem Marken in Online-Netzwerken. Für Unternehmen birgt dieses neue Nutzerverhalten Potentiale. Eine Vielzahl an kommerziellen Anbietern macht sich das Bedürfnis der Kunden nach Interaktion und Partizipation zunutze und integriert sie in die eigene unternehmerische Wertschöpfung. Ob als Produktentwickler, Marketer oder Kundenberater - Nutzer lassen sich in diversen Wertschöpfungsfeldern einsetzen und erfüllen die ihnen aufgetragenen Aufgaben kostengünstiger und bisweilen besser, als dies unternehmensintern möglich wäre. Die vorliegende Studie nähert sich dem Phänomen der interaktiven Wertschöpfung im Social Web an und leistet eine konzeptuelle Aufbereitung der Thematik, gekoppelt mit der Analyse der empirischen Realität. Die dezidierte Untersuchung der ökonomischen und soziokulturellen Treiber der interaktiven Wertschöpfung im Social Web, die Systematisierung ihrer Ausprägungen sowie die Ableitung von Handlungsimplikationen für Unternehmen machen dieses Buch sowohl für Wissenschaftler als auch für Praktiker zur einer lohnenswerten Lektüre.
Management Between Strategy And Finance
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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-11-21
Management Between Strategy And Finance written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Business & Economics categories.
Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.
European Retail Research
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Author : Bernhard Swoboda
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-01-30
European Retail Research written by Bernhard Swoboda and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Discards In The World S Marine Fisheries
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Author : Kieran Kelleher
language : en
Publisher: Food & Agriculture Org.
Release Date : 2005
Discards In The World S Marine Fisheries written by Kieran Kelleher and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This publication gives an updated review of the quantity of discards in the world's marine fisheries, using information from a broad range of fisheries in all continents. A number of policy issues are discussed including a 'no discards' approach to fisheries management, the need for balance between bycatch reduction and bycatch utilisation initiatives, and concerns arising from incidental catches of marine mammals, birds and reptiles. The report also highlights the need for more robust methods of estimating discards, and the development of bycatch management plans.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Sustainable Value Added
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Author : Frank Figge
language : en
Publisher:
Release Date : 2002
Sustainable Value Added written by Frank Figge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Mining The World Wide Web
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Author : George Chang
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Mining The World Wide Web written by George Chang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Mining the World Wide Web: An Information Search Approach explores the concepts and techniques of Web mining, a promising and rapidly growing field of computer science research. Web mining is a multidisciplinary field, drawing on such areas as artificial intelligence, databases, data mining, data warehousing, data visualization, information retrieval, machine learning, markup languages, pattern recognition, statistics, and Web technology. Mining the World Wide Web presents the Web mining material from an information search perspective, focusing on issues relating to the efficiency, feasibility, scalability and usability of searching techniques for Web mining. Mining the World Wide Web is designed for researchers and developers of Web information systems and also serves as an excellent supplemental reference to advanced level courses in data mining, databases and information retrieval.
Ecological Economics And Sustainable Development
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Author : Herman E. Daly
language : en
Publisher: Edward Elgar Publishing
Release Date : 2007
Ecological Economics And Sustainable Development written by Herman E. Daly and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This clear-thinking collection brings together 25 of Daly s essays, speeches, reviews and testimonials from the past decade. . . as a whole they provide a useful masterclass on the principles of ecological economics. Daly s vision, as well as his frustration with mainstream economists refusal to engage with his arguments, comes through loud and clear. New Scientist It s hard to imagine ecological economics without the numerous and profound contributions of Herman Daly. These papers reveal the consistency of his analysis and clarity of exposition that have made him one of the most influential economists of his generation. Because of Herman Daly we have a much better understanding of how economies relate to the environment, why so much is wrong with this relationship and what must be done to fix it. Peter Victor, York University, Canada This thrilling compilation outlines the origins of the young discipline of ecological economics by the intellectual leader of the movement, Herman Daly. He recounts how, as a member of the recently demoted environment department at the World Bank, he integrated ecology with economics during his six years in the bowels of the beast. Herman lucidly and compellingly combines common sense with profound understanding of both economics and ecology to arrive at sustainable solutions to the global problematique. Herman s rigorous yet compassionate solutions to climate change, peak oil, globalization vs. internationalization, poverty reduction, and the unsung concept of scale leading to uneconomic growth, are precisely what we need to prevent the current liquidation of our beautiful world. This book will galvanize you into the action we need so much. Robert Goodland, Environmental adviser, World Bank Group, 1978 2001 In this book, written in crystal clear style, Herman Daly reiterates the main points of his analysis and vision, he praises some teachers (John Ruskin, Frederick Soddy, Nicholas Georgescu-Roegen, Kenneth Boulding), he fearlessly attacks some adversaries in the World Bank and MIT, and he offers some advice to the government of his own country, to the Russian Duma, and especially to OPEC that, if followed, would change the world very much for the better. Finally, on a different line of thought, he interrogates conservation biologists on their reasons for wanting to keep biodiversity since, as biologists, they claim that evolution has no particular purpose. Why not let the Sixth Great Extinction run its course? In other words, science cannot provide an ethics of conservation, which Herman Daly finds in religion more than in democratization deliberations. Joan Martinez-Alier, Universitat Autonòma de Barcelona, Spain Ecological Economics and Sustainable Development comprises a carefully chosen selection of some 25 articles, speeches, congressional testimonies, reviews, and critiques from the last ten years of Herman Daly s ever-illuminating work. This book seeks to identify the blind spots and errors in standard growth economics, alongside the corrections that ecological economics offers to better guide us toward a sustainable economy one with deeper biophysical and ethical roots. Under the general heading of sustainability and ecological economics, many specific topics are here brought into relation with each other. These include: limits to growth; full-world versus empty-world economics; uneconomic growth; definitions of sustainability; peak oil; steady-state economics; allocation versus distribution versus scale issues; non-enclosure of rival goods and enclosure of non-rival goods; production functions and the laws of thermodynamics; OPEC and Kyoto; involuntary resettlement and development; resource versus value-added taxation; globalization versus internationalization; immigration; climate change; and the philosophical presuppositions of policy, including the policies suggested in connection with the topics above. This fascinating work will appeal to scholars and academics of ecol
Simply Seven
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Author : E. Schlie
language : en
Publisher: Springer
Release Date : 2011-10-12
Simply Seven written by E. Schlie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-12 with Business & Economics categories.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.
Youth Drinking Cultures
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Author : Margaretha Järvinen
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2007
Youth Drinking Cultures written by Margaretha Järvinen and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Youth Drinking Cultures offers a comprehensive set of perspectives on adolescent drinking in Europe. In the book, a team of leading researchers provides cross-national comparisons to investigate how drinking behaviour varies, examining factors such as gen