What Social Media Likes

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The Psychology And Dynamics Behind Social Media Interactions

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Author : Desjarlais, Malinda
language : en
Publisher: IGI Global
Release Date : 2019-07-26

The Psychology And Dynamics Behind Social Media Interactions written by Desjarlais, Malinda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Computers categories.

Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative development. There exists a need for an edited collection that will provide readers with both breadth and depth on the impacts of social media on normative development and social media as an amplifier of positive and negative behaviors. The Psychology and Dynamics Behind Social Media Interactions is an essential reference book that focuses on current social media research and provides insight into the benefits and detriments of social media through the lens of psychological theories. It enhances the understanding of current research regarding the antecedents to social media use and problematic use, effects of use for identity formation, mental and physical health, and relationships (friendships and romantic and family relationships) in addition to implications for education and support groups. Intended to aid in collaborative research opportunities, this book is ideal for clinicians, educators, researchers, councilors, psychologists, and social workers.

Social Media

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Author : Rebecca Rowell
language : en
Publisher: Capstone Classroom
Release Date : 2015

Social Media written by Rebecca Rowell and has been published by Capstone Classroom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Juvenile Nonfiction categories.

Social media is everywhere in society today. It can be a great tool for communication--but it is easily abused. Should you craft a careful social media presence? Or is it better to just stay away? Perspectives Flip Books are like two books in one: Start from one end and learn why people are logging off. Then flip it over and discover why others believe responsible social media use can be beneficial. Critical thinking questions help you analyze both perspectives and form your own opinions about the issue.

Sex Likes And Social Media

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Author : Deana Puccio
language : en
Publisher: Random House
Release Date : 2016-09-01

Sex Likes And Social Media written by Deana Puccio and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with Education categories.

Welcome to the world of the Digital Native, where self-esteem is measured in Likes, everyone is sexting and ‘Pimps and Hoes’ is an acceptable party theme. Dates have been replaced with swipes, rape jokes are hilarious and ‘No’ means ‘Yes’. For most parents, the digital landscape that our kids and teens are growing up in is uncharted territory. How do we know if they’re happy? How do we talk to them about sex and relationships? How do we give them the new tools they need when we don’t have them ourselves? This book is here to help. Based on their professional work with young people, parents and teachers – and their experiences with their own children – Deana Puccio and Allison Havey give you the tools. With top tips, stats and conversation starters on everything from porn to University life, Sex, Likes and Social Media is the indispensible guide to parenting in the digital age. 1 of the 5 Best Parenting Books - the Sun 1 of the 10 Best Parenting Books - the Independent

In Likes We Trust

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Author : Yuri Seo
language : en
Publisher:
Release Date : 2021

In Likes We Trust written by Yuri Seo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.

PurposeThis paper aims to examine when and how the number of “likes” can exert significant influence on consumer evaluations of social media advertising. It sheds a novel perspective on how social media “likes”, advertising disclosures and the presence of firm-serving motives influence advertising effectiveness.Design/methodology/approachStudy 1 examines how the number of “likes” influences consumer attitudes towards the sponsoring brand by strengthening advertising credibility, when social media ads are effectively (vs non-effectively) disclosed. Study 2 further establishes how the influence of the number of “likes” for effectively disclosed ads varies depending on whether the company states (vs does not state) its firm-serving motives.FindingsThe authors found that a social media ad displayed with a higher number of “likes” is perceived to be more credible, which can then yield more positive attitudes towards the brand. However, the use of effective disclosures moderates this relationship. To offset this effect, companies can restore the value of “likes” by stating their firm-serving motives openly when they develop social media advertising messages.Research limitations/implicationsThe study offers a novel perspective on how consumers evaluate the number of displayed “likes” in the context of other social media features.Practical implicationsThe study shows how social media marketers can become more effective in taking advantage of the number of “likes” that they accumulate on social networking site platforms.Originality/valueThe study illustrates a novel mechanism behind how and when the number of “likes” can influence the effectiveness of social media advertising.

Breaking The Social Media Prism

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Author : Chris Bail
language : en
Publisher: Princeton University Press
Release Date : 2022-09-27

Breaking The Social Media Prism written by Chris Bail and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Social Science categories.

A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

Social Media Marketing

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Author : Adidas Wilson
language : en
Publisher: Adidas Wilson
Release Date :

Social Media Marketing written by Adidas Wilson and has been published by Adidas Wilson this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

Likes Don T Pay Bills

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Author : Sunbird Marketing
language : en
Publisher: Sunbird Marketing
Release Date : 2020-09-15

Likes Don T Pay Bills written by Sunbird Marketing and has been published by Sunbird Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with categories.

Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.

Understanding Social Media And Entrepreneurship

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Author : Leon Schjoedt
language : en
Publisher: Springer Nature
Release Date : 2020-06-03

Understanding Social Media And Entrepreneurship written by Leon Schjoedt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Likes

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Author : Joe Flood
language : en
Publisher:
Release Date : 2020-07-13

Likes written by Joe Flood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-13 with categories.

What would you do for likes? This dark and funny collection of short stories examines our obsession with social media. A drunken tweet leads to infamy for a Florida woman on her way to a wedding. A glib influencer discovers that there's no such thing as a free Mexican vacation. Grandma is spreading Russian misinformation online. In LIKES, award-winning author Joe Flood examines the high cost of online fame.

The Hype Machine

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Author : Sinan Aral
language : en
Publisher: Currency
Release Date : 2020-09-15

The Hype Machine written by Sinan Aral and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.