Zawisza Z Amany P Ksi Yc

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Smart Solutions In Today S Transport

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Author : Jerzy Mikulski
language : en
Publisher: Springer
Release Date : 2017-09-08

Smart Solutions In Today S Transport written by Jerzy Mikulski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Computers categories.

This book constitutes the thoroughly refereed proceedings of the 17th International Conference on Transport Systems Telematics, TST 2017, held in Katowice-Ustrón, Poland, in April 2017. The 40 full papers presented in this volume were carefully reviewed and selected from 128 submissions. They present and organize the knowledge from within the field of intelligent transportation systems, the specific solutions applied in it and their influence on improving efficiency of transport systems.

Media Gender And Identity

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Author : David Gauntlett
language : en
Publisher: Routledge
Release Date : 2008-03-18

Media Gender And Identity written by David Gauntlett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-18 with History categories.

Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

Advertising Gender And Society

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Author : Magdalena Zawisza-Riley
language : en
Publisher: Routledge
Release Date : 2019-07-03

Advertising Gender And Society written by Magdalena Zawisza-Riley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Psychology categories.

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Sex Stereotyping In Advertising

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Author : Alice E. Courtney
language : en
Publisher: Lexington, Mass. : Lexington Books
Release Date : 1983

Sex Stereotyping In Advertising written by Alice E. Courtney and has been published by Lexington, Mass. : Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.

Humor In Advertising

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Author : Marc G. Weinberger
language : en
Publisher: Routledge
Release Date : 2021-06-21

Humor In Advertising written by Marc G. Weinberger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with Business & Economics categories.

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Duty And Desire Book Club Edition

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Author : Anju Gattani
language : en
Publisher:
Release Date : 2021-01-27

Duty And Desire Book Club Edition written by Anju Gattani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.

To uphold family honor and tradition, Sheetal Prasad is forced to forsake the man she loves and marry playboy millionaire Rakesh Dhanraj while the citizens of Raigun, India, watch in envy. On her wedding night, however, Sheetal quickly learns that the stranger she married is as cold as the marble floors of the Dhanraj mansion. Forced to smile at family members and cameras and pretend there's nothing wrong with her marriage, Sheetal begins to discover that the family she married into harbors secrets, lies and deceptions powerful enough to tear apart her world. With no one to rely on and no escape, Sheetal must ally with her husband in an attempt to protect her infant son from the tyranny of his family.sion.

Free From School

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Author : Rahul Alvares
language : en
Publisher: 1st World Publishing
Release Date : 2005-01-12

Free From School written by Rahul Alvares and has been published by 1st World Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-12 with Fiction categories.

It's not every day that a 16 year old writes a book. In fact, girls and boys of that age are supposed to spend their time studying what other people write. It is pre-sumed that at that age they do not themselves have anything significant or interesting to say. And the education system guarantees just that. The best rewards go to those who can parrot set answers to set questions in examination halls. Those who try to use their imagination or reply differently are often punished with low grades.

Little Ida S Flowers

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Author : Hans Christian Andersen
language : en
Publisher: Lindhardt og Ringhof
Release Date : 2020-03-12

Little Ida S Flowers written by Hans Christian Andersen and has been published by Lindhardt og Ringhof this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-12 with Fiction categories.

Little Ida liked the student, who always had a tale to tell, a lot. So, one morning, when little Ida's flowers had all withered, she asked the student what could have happened to them. Hans Christian Andersen (1805-1875) was a Danish author, poet and artist. Celebrated for children’s literature, his most cherished fairy tales include "The Emperor's New Clothes", "The Little Mermaid", "The Nightingale", "The Steadfast Tin Soldier", "The Snow Queen", "The Ugly Duckling" and "The Little Match Girl". His books have been translated into every living language, and today there is no child or adult that has not met Andersen's whimsical characters. His fairy tales have been adapted to stage and screen countless times, most notably by Disney with the animated films "The Little Mermaid" in 1989 and "Frozen", which is loosely based on "The Snow Queen", in 2013. Thanks to Andersen's contribution to children's literature, his birth date, April 2, is celebrated as International Children's Book Day.

Intelligent Transport Systems And Travel Behaviour

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Author : Grzegorz Sierpiński
language : en
Publisher: Springer
Release Date : 2016-09-05

Intelligent Transport Systems And Travel Behaviour written by Grzegorz Sierpiński and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Technology & Engineering categories.

Does application of countdown timers at traffic lights affect pedestrian safety? How can one model walking routes in transport systems using open source tools? What features should be particularly taken into account while implementing highly advanced ICT components in contemporary towns? What scenario for the development of Intelligent Transport Systems should be chosen for a specific area? How to estimate the impact of the substances emitted by vehicles on climate changes? Answers to these and many other questions can be found in this publication. It also comprises numerous analyses based on legitimate data sources, presenting the close relation between travel behaviours and the organisational as well as technical changes introduced in what is contemporarily referred as smart cities. At present and in the nearest future, technologically advanced transport systems require and will require considerable development of electromobility and the emphasis being placed on multimodality, therefore all these problems have been properly addressed in this publication. With regard to the research results discussed and the selected solutions which find practical application, the publication is dedicated to three groups of recipients: ·Scientists and researchers (ITS field) ·Local authorities (responsible for the transport system on the urban and the regional level) ·Representatives of business (traffic strategy management) and industry (manufacturers of ITS components). The publication entitled Intelligent Transport Systems and Travel Behaviour contains selected papers submitted to and presented at the 13th ”Transport Systems. Theory and Practice” Scientific and Technical Conference organised by the Department of Transport Systems and Traffic Engineering at the Faculty of Transport of the Silesian University of Technology. The conference was held on 19-21 September 2016 in Katowice (Poland). More details at www.TSTP.polsl.pl

Tools Of Transport Telematics

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Author : Jerzy Mikulski
language : en
Publisher: Springer
Release Date : 2016-01-12

Tools Of Transport Telematics written by Jerzy Mikulski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-12 with Computers categories.

This book constitutes the proceedings of the 15th International Conference on Transport Systems Telematics, TST 2015, held in Wrocław, Poland, in April 2015. The 35 revised full papers and two short papers included in this volume were carefully reviewed and selected from 115 submissions. The papers provide an overview of solutions being developed in the fields of transport telematics and intelligent transport systems.