Branded Man
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Branded Male
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Branded Male written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
The Branded Man
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Author : Luke Short
language : en
Publisher:
Release Date : 1962
The Branded Man written by Luke Short and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
The Branded Man
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Author : Hal George Evarts
language : en
Publisher:
Release Date : 1965
The Branded Man written by Hal George Evarts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with English fiction categories.
The Branded Man
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Author : Catherine Cookson
language : en
Publisher:
Release Date : 2002
The Branded Man written by Catherine Cookson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with East End (London, England) categories.
This novel is set at the turn of the century, in the wilds of Northumberland and the slums of the East End of London. It is the story of Marie Anne Lawson, of the friendship she finds with Sarah Foggerty and of the mysterious "branded man" who is to influence both their lives.
The Branded Man
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Author : J. D. Ryder
language : en
Publisher: Linford
Release Date : 2011-02
The Branded Man written by J. D. Ryder and has been published by Linford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with Fiction categories.
Cordy Lowell lost more than his youth when they branded him. The scar from the red-hot branding iron left him thirsting for revenge. Taking sides in a range war, Cordy found himself championing a wheelchair-bound ranch owner. His battle was against Bosewell, a greedy man who owned most of the basin, his vast wealth gained from his cattle and horse breeding operation. When the fight became personal, Cordy had a chance to find retribution - if he lived long enough.
Branding The Man
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Author : Bertrand Pellegrin
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-16
Branding The Man written by Bertrand Pellegrin and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-16 with Business & Economics categories.
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
To Die A Branded Man
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Author : D. L. Winkle
language : en
Publisher:
Release Date : 1981
To Die A Branded Man written by D. L. Winkle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Branding Masculinity
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Author : Elizabeth C. Hirschman
language : en
Publisher: Routledge
Release Date : 2016-01-22
Branding Masculinity written by Elizabeth C. Hirschman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-22 with Business & Economics categories.
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.
Branded Man
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Author : Vanessa Somerton
language : en
Publisher:
Release Date : 2023-06-11
Branded Man written by Vanessa Somerton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-11 with categories.
Busted. Betrayed. Branded. Sam Sterling is a professional mover who's used to long-haul drives. But, when he's asked to take an extra shift to move his friend's belongings from New Mexico to Canada, he struggles to stay awake. With his mind preoccupied with his failing marriage, it's no surprise that he's pulled over in Cleveland for drifting lanes. But if Sam thought the drive across borders would be challenging, a load of guns stuffed into the boxes in his trunk means his nightmare journey has only just started. Arrested and thrown into jail, Sam finds the charges he's facing aren't just for gun running. A murder weapon found with the guns means he's branded as America and Canada's newest serial killer. Facing a murder charge and being abandoned by his loved ones, Sam's only hope is his attractive tenant, Naomi. But with the stakes this high, can he trust anyone? Kansas City's finest homicide detective, Zane Cortez, is on the case, and Sam's chances of freedom look slim. Will he ever clear his name and get his life back? Will Sam be able to prove his innocence and clear his name, or will he forever be a branded man?
A Branded World
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Author : Michael Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-07
A Branded World written by Michael Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-07 with Business & Economics categories.
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.