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The Cigarette Century


Author : Allan Brandt
language : en
Publisher: Hachette UK
Release Date : 2009-01-06

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Download The Cigarette Century written by Allan Brandt and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-06 with History categories.


From agriculture to big business, from medicine to politics, The Cigarette Century is the definitive account of how smoking came to be so deeply implicated in our culture, science, policy, and law. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. The Cigarette Century shows in striking detail how one ephemeral (and largely useless) product came to play such a dominant role in so many aspects of our lives—and deaths.

Tobacco In History And Culture


Author :
language : en
Publisher:
Release Date : 2000

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Tobacco in History and Culture explores how tobacco became one of the most important commodities in the history of world trade and the source of one of the biggest public health concerns in modern history. It has affected agriculture, religion, social customs, business and trade, government policy and medicine in many countries. The unique and innovative reference work presents entries on all aspects of tobacco and from a global perspective, providing support for assignments at many levels and in a variety of fields, including history, economics, government and health.

Smoking Culture And Economy In The Middle East


Author : Relli Shechter
language : en
Publisher: I.B.Tauris
Release Date : 2006-06-11

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In this original and thought-provoking book, Relli Shechter examines the emergence of 'modern' markets in the complex social environment of the Middle East. Focusing on the tobacco market in Egypt, he looks at how markets interact with the society, politics and culture of the region. The history of Egypt's smoking habits - from the water pipe to the Marlboro - closely mirrors wider socio-economic developments in the country. Shechter begins his story by looking at the entrepreneurial Ottoman elite who produced luxury cigarettes for export worldwide. He then looks at the role of tobacco product.

Golden Silk Smoke


Author : Carol Benedict
language : en
Publisher: Univ of California Press
Release Date : 2011-04-10

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"Tobacco has been pervasive in China almost since its introduction from the Americas in the mid-sixteenth century. One-third of the world's smokers--over 350 million--now live in China, and they account for 25 percent of worldwide smoking-related deaths. This book examines the deep roots of China's contemporary "cigarette culture" and smoking epidemic and provides one of the first comprehensive histories of Chinese consumption in global and comparative perspective"--

The Advertising Handbook


Author : Sean Brierley
language : en
Publisher: Routledge
Release Date : 2005-08-04

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Download The Advertising Handbook written by Sean Brierley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Business & Economics categories.


The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources

The Smoking Paradox


Author : Gideon Doron
language : en
Publisher:
Release Date : 1979

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Advertising In A Free Society


Author : Ralph Harris
language : en
Publisher: Do Sustainability
Release Date : 2014-09-16

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Download Advertising In A Free Society written by Ralph Harris and has been published by Do Sustainability this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Business & Economics categories.


This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry.