Culture In The Marketplace
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When Culture Goes To Market
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Author : Robert J. Shepherd
language : en
Publisher: Peter Lang
Release Date : 2008
When Culture Goes To Market written by Robert J. Shepherd and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Eastern Market (Washington, D.C.) categories.
Author examines the Eastern Market of Washington and shows that this marketplace is an example of a social institution embedded in a particular time, place, and series of social relationships. Shepherd shows how urban public space is influenced by economic and social processes. Review in: Journal of cultural economics. 33(2009)1(.75-77).
Culture In The Marketplace
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Author : Molly H. Mullin
language : en
Publisher: Duke University Press
Release Date : 2001-03-20
Culture In The Marketplace written by Molly H. Mullin and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-20 with Social Science categories.
In the early twentieth century, a group of elite East coast women turned to the American Southwest in search of an alternative to European-derived concepts of culture. In Culture in the Marketplace Molly H. Mullin provides a detailed narrative of the growing influence that this network of women had on the Native American art market—as well as the influence these activities had on them—in order to investigate the social construction of value and the history of American concepts of culture. Drawing on fiction, memoirs, journalistic accounts, and extensive interviews with artists, collectors, and dealers, Mullin shows how anthropological notions of culture were used to valorize Indian art and create a Southwest Indian art market. By turning their attention to Indian affairs and art in Santa Fe, New Mexico, she argues, these women escaped the gender restrictions of their eastern communities and found ways of bridging public and private spheres of influence. Tourism, in turn, became a means of furthering this cultural colonization. Mullin traces the development of aesthetic worth as it was influenced not only by politics and profit but also by gender, class, and regional identities, revealing how notions of “culture” and “authenticity” are fundamentally social ones. She also shows how many of the institutions that the early patrons helped to establish continue to play an important role in the contemporary market for American Indian art. This book will appeal to audiences in cultural anthropology, art history, American studies, women’s studies, and cultural history.
The Folklorist In The Marketplace
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Author : Willow G. Mullins
language : en
Publisher: University Press of Colorado
Release Date : 2019-11-08
The Folklorist In The Marketplace written by Willow G. Mullins and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Social Science categories.
The Folklorist in the Marketplace brings together voices from multiple disciplines to consider how economics shape—and are shaped by—folk groups and academic disciplines. The authors ask how folk and folklorists can productively comment on the economic structures they inhabit. As trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products like media, knowledge, objects, and folkways, there has been a concomitant rise in fear and anxiety about globalization’s dark other side—economic nativism, neocolonialism, cultural appropriation, and loss. Culture has become a resource and a currency in the global marketplace. This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave. In The Folklorist in the Marketplace, contributors explore how the marketplace and folklore have always been integrally linked and what that means at this cultural and economic moment. Covering a variety of topics, from creel boats to the history of a commune that makes hammocks, The Folklorist in the Marketplace goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and to provoke cross-disciplinary conversation and collaboration. Contributors: William A. Ashton, Halle M. Butvin, James I. Deutsch, Christofer Johnson, Michael Lange, John Laudun, Julie M-A LeBlanc, Cassie Patterson, Rahima Schwenkbeck, Amy Shuman, Irene Sotiropoulou, Zhao Yuanhao
Analyzing The Cultural Diversity Of Consumers In The Global Marketplace
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Author : Alcántara-Pilar, Juan Miguel
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Analyzing The Cultural Diversity Of Consumers In The Global Marketplace written by Alcántara-Pilar, Juan Miguel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Modernism And The Marketplace
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Author : Alissa G. Karl
language : en
Publisher: Routledge
Release Date : 2013-01-11
Modernism And The Marketplace written by Alissa G. Karl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Literary Criticism categories.
Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.
Media Scandals
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Author : James Lull
language : en
Publisher: University of Michigan Press
Release Date : 1997
Media Scandals written by James Lull and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
By exploring how scandals fuel mass media and popular culture, this book should stimulate discussion about the subject.
American Culture And The Marketplace
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Author : Claire Badaracco
language : en
Publisher:
Release Date : 1992
American Culture And The Marketplace written by Claire Badaracco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Book design categories.
Consumer Culture Theory
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Author : Eric J. Arnould
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-19
Consumer Culture Theory written by Eric J. Arnould and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-19 with Business & Economics categories.
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.
Voices Of The Marketplace
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Author : Anne C. Rose
language : en
Publisher: Rowman & Littlefield
Release Date : 2004
Voices Of The Marketplace written by Anne C. Rose and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with History categories.
In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
A Novel Marketplace
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Author : Evan Brier
language : en
Publisher: University of Pennsylvania Press
Release Date : 2012-02-25
A Novel Marketplace written by Evan Brier and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-25 with Literary Criticism categories.
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.