Grapho Persuasion Mastering The Pyramid Of Persuasion Confessions Of A Marketing Man
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Grapho Persuasion Mastering The Pyramid Of Persuasion Confessions Of A Marketing Man
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Author : Victor Semo
language : en
Publisher: Jamin Press GraphoPersuasion
Release Date : 2011-03-10
Grapho Persuasion Mastering The Pyramid Of Persuasion Confessions Of A Marketing Man written by Victor Semo and has been published by Jamin Press GraphoPersuasion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Business & Economics categories.
A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book
Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2006-12-22
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-22 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher: Southbank Publishing
Release Date : 2004
Confessions Of An Advertising Man written by David Ogilvy and has been published by Southbank Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Unconscious Branding
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Author : Douglas Van Praet
language : en
Publisher: St. Martin's Press
Release Date : 2012-11-13
Unconscious Branding written by Douglas Van Praet and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-13 with Business & Economics categories.
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2010-05-26
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-26 with Language Arts & Disciplines categories.
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Persuasion
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Author : Herbert W. Simons
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1976
Persuasion written by Herbert W. Simons and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Language Arts & Disciplines categories.
Playing To Win
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Author : Alan G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013
Playing To Win written by Alan G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Reputation
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Author : Charles J. Fombrun
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
Reputation written by Charles J. Fombrun and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Corporate image categories.
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Strategic Public Relations Management
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Author : Erica Weintraub Austin
language : en
Publisher: Routledge
Release Date : 2006-11-06
Strategic Public Relations Management written by Erica Weintraub Austin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-06 with Business & Economics categories.
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Digital Roots
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Author : Gabriele Balbi
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-09-07
Digital Roots written by Gabriele Balbi and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with History categories.
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.