Making Money Is Killing Your Business
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Making Money Is Killing Your Business
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Author : Chuck Blakeman
language : en
Publisher:
Release Date : 2010-01-01
Making Money Is Killing Your Business written by Chuck Blakeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Entrepreneurship categories.
Bad Plans Carried Out Violently
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Author : Chuck Blakeman
language : en
Publisher:
Release Date : 2013-01-15
Bad Plans Carried Out Violently written by Chuck Blakeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with categories.
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2017-09-08
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Why Employees Are Always A Bad Idea
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Author : Chuck Blakeman
language : en
Publisher:
Release Date : 2014-04-15
Why Employees Are Always A Bad Idea written by Chuck Blakeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with categories.
How to build a company with a Participation Age culture and eliminate the common management practices still in use from the Industrial Age.
Killing Sacred Cows
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Author : Garrett B. Gunderson
language : en
Publisher: Greenleaf Book Group
Release Date : 2008
Killing Sacred Cows written by Garrett B. Gunderson and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In "Killing Sacred Cows", Garrett B Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of per-sonal finance. He presents a revolutionary perspective that can create unprecedented opportu-nity and wealth for individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revelatory insights, such as: High returns without high risk; "Security" without a corporate job; Debt that increases your financial productivity; Enjoying your money instead of waiting for retirement. "Killing Sacred Cows" is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purpose-ful, passionate, and prosperous life. Investors seeking financial advice in The Little Book That Makes You Rich will find this to be a must-read for anyone who wants to achieve their financial potential today.
Your Money And Your Brain
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Author : Jason Zweig
language : en
Publisher: Simon and Schuster
Release Date : 2007-09-04
Your Money And Your Brain written by Jason Zweig and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-04 with Business & Economics categories.
Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
Never Leave Money On The Table How To Grow Any Business And Get Really Rich With 10 Simple Marketing Strategies
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Author : David Hooper
language : en
Publisher: Workyourselfup.com
Release Date : 2009-10-22
Never Leave Money On The Table How To Grow Any Business And Get Really Rich With 10 Simple Marketing Strategies written by David Hooper and has been published by Workyourselfup.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-22 with categories.
Make More Money With Your Business! This book is your guide to inject new life into your business and have it operating at its true potential. In this book, you'll learn... - The real reason people buy (and more importantly, why they pay big money...) - A 2000-year-old formula you can use to double your income (without working any harder!) - Essential, must-have business tactics (learned from studying the migration habits of Canadian snow geese) which will allow you to dominate any market. - "Cash Cows" - When to kill them (and when to milk them for all they're worth!) - Why the Japanese build small imperfections into everything they produce (and why you should too!) - The one element which causes almost all businesses to fail. Are you prepared for it? - "Gas station" secrets which any business can use to charge more money and increase customer loyalty. - A guaranteed strategy to attract better employees...and keep them! - How to work 50% less...and still get everything done! Get this book and start increasing your income today!
Making A Killing
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Author : Tom Diaz
language : en
Publisher:
Release Date : 2000-02-01
Making A Killing written by Tom Diaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-01 with Business & Economics categories.
Provides an overview of the gun industry, including an analysis of gun violence in today's society in relation to the manufacturing of new guns that are more lethal and more easily concealed
Making A Killing
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Author : Ian Michael Oxnevad
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2021-10-15
Making A Killing written by Ian Michael Oxnevad and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Law categories.
The international financial system is not only economic, but political. Making a Killing explores the often-overlooked world of terrorist financing and the involvement of the international banking system. In order to address the threat of terrorist organizations in a post-9/11 world – and how they are funded and financed in particular – the international community has constructed a vast architecture of counterterrorist finance laws, policies, and institutions. Connecting the fields of security studies, political economy, and finance, Ian Oxnevad argues that a bank’s institutional link to a state (as a state-owned bank or a bank with strong state connections) will protect it from any enforcement action for violations of anti-money laundering and counter-terrorism financing regulations. In the face of states blocking such enforcement actions, these regulations prove ineffective in preventing the financing of terrorism, as the state’s self-interest supersedes its interest in preventing terrorist financing. Making a Killing seeks to assess how effective new laws and regulations have been, as well as to identify best practices for future attempts to counter the financing of terrorism.
How To Build A Business And Sell It For Millions
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Author : Jack Garson
language : en
Publisher: St. Martin's Press
Release Date : 2010-03-16
How To Build A Business And Sell It For Millions written by Jack Garson and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-16 with Business & Economics categories.
MBA MEETS MAIN STREET Finally, the positive economic news every businessperson is waiting to hear. Jack Garson says the long economic downturn will give way to a major buying spree by cash-rich companies—and they could be in the market to purchase your small or medium-sized business. It's the ultimate payday for everyone who wants to live the American dream, whether they're starting a business or already own one. Millions of dollars are on the table. But will you and your business be ready? How to Build a Business and Sell it for Millions is a must-read for every business owner and would-be entrepreneur. In entertaining and elaborate detail, Garson outlines the vital moves your company needs to make to become an attractive acquisition by other firms: · Do you have a competitive edge that sets you apart from your competition? · Are both you and your company sustainable and able to outlast the bad times to become a success? · Can you stop being a "Derek," the boss who suffers from "Founder's Dilemma," micromanaging everything big and small? How to Build a Business and Sell it for Millions uses real life examples to explain how the goal of selling your company needs to be linked to every business decision you make: hiring, compensation, contracts, financial reporting and dozens of other areas often overlooked by busy entrepreneurs. While many business owners struggle to get to the next day, Garson has the inside scoop on achieving the opportunity of a lifetime— selling your company for vast riches. In How to Build a Business and Sell It for Millions, MBA meets Main Street, with a combination of inspiration and invaluable practical advice.