Museum Management And Marketing
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Museum Management And Marketing
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Author : Richard Sandell
language : en
Publisher: Routledge
Release Date : 2007-04-11
Museum Management And Marketing written by Richard Sandell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-11 with Business & Economics categories.
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Museum Marketing
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Author : Ruth Rentschler
language : en
Publisher: Routledge
Release Date : 2009-11-04
Museum Marketing written by Ruth Rentschler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Museum Management And Marketing
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Author : Richard Sandell
language : en
Publisher:
Release Date : 2007
Museum Management And Marketing written by Richard Sandell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Museum Management
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Author : Kevin Moore
language : en
Publisher: Routledge
Release Date : 2005-08-18
Museum Management written by Kevin Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-18 with Business & Economics categories.
Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions. The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses: strategic management issues: policy formulation, corporate planning and performance measurement human resource management financial management the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in this field.
Museum Marketing And Strategy
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Author : Neil G. Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-25
Museum Marketing And Strategy written by Neil G. Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Business & Economics categories.
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Marketing The Museum
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Author : Fiona Mclean
language : en
Publisher: Routledge
Release Date : 2012-12-06
Marketing The Museum written by Fiona Mclean and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Museum Information Service
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Author : Dhriti Ray
language : en
Publisher:
Release Date : 2008
Museum Information Service written by Dhriti Ray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Museums categories.
With reference to India.
The Manual Of Museum Management
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Author : Gail Dexter Lord
language : en
Publisher: AltaMira Press
Release Date : 2009-04-16
The Manual Of Museum Management written by Gail Dexter Lord and has been published by AltaMira Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-16 with Business & Economics categories.
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. This new edition offers updated information on management practices to satisfy the current needs of museum professionals. All new contemporary case studies provided by practitioners from museums and galleries around the world bring the principles to life with first-hand accounts of challenges and achievements in the operation of museums today.
Manual Of Museum Management
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Author : Gail Dexter Lord
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-04-15
Manual Of Museum Management written by Gail Dexter Lord and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-15 with Business & Economics categories.
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively.
Museum Management
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Author : Milan Jan Půček
language : en
Publisher: Springer Nature
Release Date : 2021-11-11
Museum Management written by Milan Jan Půček and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-11 with Business & Economics categories.
This book centers on museum management with particular focus on risk management. It sees the museum as a modern institution that, in addition to its classical heritage function (collections management), also provides an educational function and implements this education through experience (the experiential function of the museum). It represents a combination of academic excellence and experience from real managers from museums and other public institutions. Additional topics such as strategic and operational museum management and museum research management are discussed and case studies from daily management practice are included.