The Storytelling Edge
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The Storytelling Edge
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Author : Shane Snow
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
The Storytelling Edge written by Shane Snow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Business & Economics categories.
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
The Story Edge
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Author : Kindra Hall
language : en
Publisher:
Release Date : 2024-05-06
The Story Edge written by Kindra Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Business & Economics categories.
Calm down. Business is changing but people are not. Bestselling author Kindra Hall helps leaders to better communicate with and inspire their teams and organizations.
The Storyteller S Edge
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Author : Alex Iles
language : en
Publisher: Independently Published
Release Date : 2023-04-15
The Storyteller S Edge written by Alex Iles and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-15 with categories.
Unlock the transformative power of storytelling to elevate your personal and professional life! In "The Storyteller's Edge," you'll discover how the ancient art of storytelling can help you forge deeper connections, inspire others, and achieve unparalleled success in today's competitive world. With practical exercises, real-life examples, and insights from renowned storytellers, this comprehensive guide will teach you how to: Master the art of crafting compelling stories that engage and inspire Use storytelling as a powerful tool for personal growth and self-improvement Leverage narrative techniques to drive business success, from marketing to leadership Whether you're an aspiring speaker, an entrepreneur, or simply looking to enhance your communication skills, "The Storyteller's Edge" offers a wealth of knowledge and actionable strategies to help you tap into the limitless potential of storytelling.
Stories For Work
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-01
Stories For Work written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-01 with Business & Economics categories.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
The Science Of Storytelling
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Author : Will Storr
language : en
Publisher:
Release Date : 2019
The Science Of Storytelling written by Will Storr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Authorship categories.
SUNDAY TIMES BESTSELLER 'If you want to write a novel or a script, read this book' Sunday Times 'The best book on the craft of storytelling I've ever read' Matt Haig 'Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford Who would we be without stories? Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human. There have been many attempts to understand what makes a good story - from Joseph Campbell's well-worn theories about myth and archetype to recent attempts to crack the 'Bestseller Code'. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller - the human brain. In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.
Storytelling At Work
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Author : Mitch Ditkoff
language : en
Publisher:
Release Date : 2015-10-27
Storytelling At Work written by Mitch Ditkoff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-27 with categories.
Storytelling at Work is a groundbreaking book about the power of personal storytelling to spark insight, meaning, and innovation - especially in the modern day workplace where data and information have too often supplanted knowledge and wisdom. The author of the book, Mitch Ditkoff, has been an "innovation provocateur" to some of the world's most forward thinking organizations since 1987 and has come to realize that the single most effective way to jump start wisdom in the workplace is via the sharing of well told stories - first person "moments of truth" that have embedded within them the DNA of what it really takes to be a positive force for change, on or off the job. Part One of Storytelling at Work includes 37 of the author's own stories from the front lines of business, both as the Co-Founder of Idea Champions - a leading innovation consultancy - and earlier in his life, as a young entrepreneur trying to find his way in the world. The stories are entertaining, evocative, and mind opening. Each one is followed by a brief reflection - a simple way for readers to apply the message of the story to their own lives. Part Two of the book is a collection of 16 essays on the art and science of storytelling, a thought provoking exploration of why stories are such a powerful communication medium and how the reader can make best use of stories to have the most possible positive impact on others. "I truly LOVE this book Mitch Ditkoff has delivered a modern classic on how to communicate with wisdom. Kudos " --Rowan Gibson, author of The Four Lenses of Innovation "Storytelling at Work is filled with Eureka moments that will spark your creativity and ignite your motivation. Original and deeply insightful " --Marshall Goldsmith, author of Triggers, a New York Times and Wall Street Journal #1 bestseller "Mitch Ditkoff's powerfully written book shows us how storytelling, well done, humanizes the world of work and helps us tune into the deep well of timeless wisdom within." --Tim Gallwey, author of The Inner Game of Tennis
Digital Storytelling
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Author : Carolyn Handler Miller
language : en
Publisher: Focal Press
Release Date : 2014
Digital Storytelling written by Carolyn Handler Miller and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Art categories.
"Digital Storytelling shows you how to create immersive, interactive narratives across a bevy of platforms, devices, and media. From age-old, storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of entertainment like social media, transmedia, games, apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They're immersive, letting the reader interact with the story, letting the reader shape the story themselves. This book features case studies that cover a multitude of platforms and different story types. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and messaging: advertising, education, and interactive cinema. Digital Storytelling features interviews with some of the industry's biggest names, showing you how they build and tell their stories New to this edition: - Coverage of new augmented reality programs and motion-based devices like Google Glass and Kinect. - Creating stories that use 'gamification.' - Stories told through mobile games. - Developing stories focused on a whole new generation of audiences. "--
The New Story
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Author : Inger Lise Oelrich
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2015-01-28
The New Story written by Inger Lise Oelrich and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Body, Mind & Spirit categories.
The shortest distance between two human beings is – a story. Without inspired passion things will not change. Storytelling is a social activity where two or more people are present. In a rich and lively picture language, ancient myths, wisdom tales, life stories and spontaneously created stories are shared in an appreciative way, where everyone has a voice. In THE NEW STORY, more than 30 tales from around the world and easy to do exercises give a fresh and encouraging take on how to bring about understanding, compassion and transformation in different life situations – whether at school, in worklife, at home with the family, in a quiet conversation with a friend or in the wider arena of international politics, mediation and social healing. Practical examples from all walks of life combine with leading edge contributions from six modern storytellers at work in places like Israel, Kurdistan and Sierra Leone. Storytelling activities foster and encourage the use of the spoken word over the destructive sword through non-judgmental listening and our creative imaginations. By accessing the new stories about who we are, we begin to heal the world. THE NEW STORY is a book about how to build living, sustainable relationships and being creative in our meetings with each other. Everyone can do it! This book will appeal to those looking to engender positivity and enthusiasm wherever they are, learning new skills to transform the past, honour the present and create a future together.