Co Conception Conception Et Innovation
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The Power Of Co Creation
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Author : Venkat Ramaswamy
language : en
Publisher: Simon and Schuster
Release Date : 2010-10-05
The Power Of Co Creation written by Venkat Ramaswamy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Business & Economics categories.
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Collaboration And Co Creation
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Author : Gaurav Bhalla
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Collaboration And Co Creation written by Gaurav Bhalla and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
La Co Conception En Living Lab Sant Et Autonomie 1
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Author : Robert Picard
language : fr
Publisher: ISTE Group
Release Date : 2017-04-01
La Co Conception En Living Lab Sant Et Autonomie 1 written by Robert Picard and has been published by ISTE Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Medical care categories.
La période récente a vu la multiplication des « Living Labs » , structures visant à faire travailler ensemble des acteurs différents dans leurs compétences et objectifs individuels, y compris l’usager final, pour concevoir, développer, mettre en oeuvre et évaluer des solutions innovantes. Ce livre présente un travail associant les acteurs de terrain et académiques sur la co-conception dans les Living Labs santé et autonomie (LLSA). Il précise des lignes communes et des bonnes pratiques malgré leur diversité. Cette connaissance des LLSA permet de comprendre leur capacité à soutenir un développement efficient de cette forme de conception pour les acteurs de la santé et de l’autonomie, l’industrie et les investisseurs. La co-conception en Living Lab santé et autonomie 1 donne ainsi une meilleure visibilité et lisibilité de ces nouveaux acteurs. Ce premier ouvrage examine les concepts, méthodes et outils des LLSA. Il s’appuie sur leur expérience et le regard d’experts pour éclairer leur mise en oeuvre.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-05
Design Thinking Research written by Hasso Plattner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Business & Economics categories.
This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence companies, the economy, our culture, and society. The perpetual pursuit for inventions, new creations and innovations is inherent in human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.
La Co Conception En Living Lab Sant Et Autonomie 2
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Author : Robert Picard
language : fr
Publisher: ISTE Group
Release Date : 2017-04-01
La Co Conception En Living Lab Sant Et Autonomie 2 written by Robert Picard and has been published by ISTE Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Medical care categories.
La période récente a vu la multiplication des « Living Labs » , structures visant à faire travailler ensemble des acteurs différents dans leurs compétences et objectifs individuels, y compris l’usager final, pour concevoir, développer, mettre en oeuvre et évaluer des solutions innovantes. Ce livre présente un travail associant les acteurs de terrain et académiques sur la co-conception dans les Living Labs santé et autonomie (LLSA). Il précise des lignes communes et des bonnes pratiques malgré leur diversité. Cette connaissance des LLSA permet de comprendre leur capacité à soutenir un développement efficient de cette forme de conception pour les acteurs de la santé et de l’autonomie, l’industrie et les investisseurs. La co-conception en Living Lab santé et autonomie 2 donne ainsi une meilleure visibilité et lisibilité de ces nouveaux acteurs. Il restitue des témoignages de terrain qui présentent une diversité de cas vécus de co-conception et en illustrent les multiples dimensions.
Co Creation For Responsible Research And Innovation
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Author : Alessandro Deserti
language : en
Publisher: Springer Nature
Release Date : 2021-09-16
Co Creation For Responsible Research And Innovation written by Alessandro Deserti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-16 with Business & Economics categories.
This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.
Working On Innovation
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Author : Christophe Midler
language : en
Publisher: Routledge
Release Date : 2009-09-10
Working On Innovation written by Christophe Midler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.
The Co Creation Paradigm
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Author : Venkat Ramaswamy
language : en
Publisher: Stanford University Press
Release Date : 2014-04-09
The Co Creation Paradigm written by Venkat Ramaswamy and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with Business & Economics categories.
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Urban Design And Planning For Age Friendly Environments Across Europe North And South
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Author : Elisa Pozo Menéndez
language : en
Publisher: Springer Nature
Release Date : 2022-09-29
Urban Design And Planning For Age Friendly Environments Across Europe North And South written by Elisa Pozo Menéndez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Science categories.
This book represents a multidisciplinary and international vision across different countries in Europe that are facing similar challenges about ageing and quality of life in present cities. It is divided in three main topics from the global context of health in cities and reduction of health inequities to the current research of different study cases, focusing on residential models and the relationship with the built environment. The third chapter illustrates best practices with some study cases from different cities in Europe. Friendlier environments for older people come together with the need of innovation, smart and updated technologies, healthier environments and mitigation of climate change. Health re-appears nowadays as one of the priorities for urban planning and design, not only for the communicable diseases and the effect of the pandemics, but also for the non-communicable diseases, that were also triggering the wellbeing and equity of our cities. Indeed, the Covid-19 pandemic has highlighted health inequities and vulnerabilities of those areas of the city that were already deprived and facing other health problems, such as obesity, diabetes, social isolation, respiratory problems or mental health issues, specifically applying for vulnerable groups. Older adults have been one of the most affected groups from the pandemic’s threats and derived consequences. In this context, the care crisis arises intertwined with the design and planning of our cities, where there is an urgent need to regenerate our environments with a perspective of sustainability, inclusion, and health prevention and promotion. From the global urban challenges to the specific contextualisation of each city and study cases, each chapter offers an updated insight of the main questions that we should consider to address urban planning and design from the perspective of ageing and social inclusion in European cities.
Innovation Based Competition And Design Systems Dynamics
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Author : Pierre-Jean Benghozi
language : fr
Publisher: Editions L'Harmattan
Release Date : 2000-10-01
Innovation Based Competition And Design Systems Dynamics written by Pierre-Jean Benghozi and has been published by Editions L'Harmattan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-01 with Business & Economics categories.
Ouvrage intégralement en anglais