Collaboration And Co Creation
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Collaboration And Co Creation
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Author : Gaurav Bhalla
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Collaboration And Co Creation written by Gaurav Bhalla and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Co Create
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Author : David Nour
language : en
Publisher: St. Martin's Press
Release Date : 2017-05-09
Co Create written by David Nour and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with Business & Economics categories.
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.
Co Writing A Book
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Author : Joanna Penn
language : en
Publisher: Curl Up Press via PublishDrive
Release Date : 2018-08-12
Co Writing A Book written by Joanna Penn and has been published by Curl Up Press via PublishDrive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-12 with Language Arts & Disciplines categories.
Co-writing can be an amazing experience when two minds come together to create something new in the world. Or it can be a painful process that ends in disaster! In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey. Updated 2017 with a new chapter based on a four-author collaborative novel. In this book, you will discover: * What is co-writing? * Benefits of co-writing * The difficulties of co-writing * Finding the right person to co-write with * Before you start: written legal agreement * Practicalities and process of co-writing and co-creation * Excerpts from Risen Gods co-writing diary * What happens if it goes wrong? * Other types of collaboration and co-creation * Tips for multi-author boxsets * Tips for managing a multi-author collaboration * Appendix 1: Example agreement If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book.
Co Writing A Book
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Author : J. Thorn
language : en
Publisher:
Release Date : 2015
Co Writing A Book written by J. Thorn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Co-writing can be an amazing experience when two minds come together to create something new in the world. Or it can be a painful process that ends in disaster! In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey. UPDATED 2017 with lessons learned from a four-author collaborative novel. In this book, you will discover: What is co-writing? Benefits of co-writing The difficulties of co-writing Finding the right person to co-write with Before you start: written legal agreement Practicalities and process of co-writing and co-creation Excerpts from Risen Gods co-writing diary What happens if it goes wrong? Other types of collaboration and co-creation Tips for multi-author boxsets Tips for managing a multi-author collaboration Appendix 1: Example agreement If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Try a sample or download today.
The Power Of Co Creation
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Author : Venkat Ramaswamy
language : en
Publisher: Simon and Schuster
Release Date : 2010-10-05
The Power Of Co Creation written by Venkat Ramaswamy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Business & Economics categories.
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Managing Value Co Creation In University Industry Partnerships
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Author : Rafal Dudkowski
language : en
Publisher:
Release Date : 2021
Managing Value Co Creation In University Industry Partnerships written by Rafal Dudkowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the "Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers. .
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Managing Collaborative R D Projects
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Author : Gabriela Fernandes
language : en
Publisher: Springer Nature
Release Date : 2021-03-25
Managing Collaborative R D Projects written by Gabriela Fernandes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
Collaboration among industry, universities and research institutes plays a vital role in stimulating open innovation, which in turn leads to new products, processes, services and business models. This book brings together a number of real-life examples of how to govern and manage open innovation collaboration projects more effectively, and provides timely insights that project consortia, governance boards and funding agencies can directly apply to implement and monitor projects and achieve greater impacts. All papers were written by recognized leading authorities with extensive experience in governance and management, and reveal how to capitalize on the potential of open innovation. This book shares multidisciplinary research perspectives on the potential benefits and challenges of collaboration, project management, and open innovation, as well as the management of complex organizational cultures and governance models.
Managing Value Co Creation In University Industry Partnerships
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Author : Rafal Dudkowski
language : en
Publisher: Springer Nature
Release Date : 2021-01-23
Managing Value Co Creation In University Industry Partnerships written by Rafal Dudkowski and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-23 with Business & Economics categories.
This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.
Co Creation In Higher Education
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Author : Tatiana Chemi
language : en
Publisher: Springer
Release Date : 2017-09-12
Co Creation In Higher Education written by Tatiana Chemi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-12 with Education categories.
The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical. The contexts we look at are problem-based and student-led learning, arts-based approaches to higher educational research and teaching, collaborative practices. We believe that these perspectives are still in need of further investigation through theories and practices. We understand co-creation as the process of creative, original and valuable generation of shared meaning and development. This collected volume offers novel empirical documentation and original theoretical reflections on the application of co-creative processes in higher education. This can be directly relevant for educators and the ways in which they design education, but also for students and the ways in which they cope with and manage an ever-changing academic labour market.