Ffentlichkeitsarbeit Im Sport
DOWNLOAD
Download Ffentlichkeitsarbeit Im Sport PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Ffentlichkeitsarbeit Im Sport book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Sport Pr Und Pr Im Sport
DOWNLOAD
Author : Michael Schaffrath
language : de
Publisher: LIT Verlag Münster
Release Date : 2009
Sport Pr Und Pr Im Sport written by Michael Schaffrath and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Sports categories.
Ffentlichkeitsarbeit Im Sport
DOWNLOAD
Author : Karin Fenz
language : de
Publisher: Diplomica Verlag
Release Date : 2009-05
Ffentlichkeitsarbeit Im Sport written by Karin Fenz and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Language Arts & Disciplines categories.
PR-Fuzzies, Etikettenschwindler oder Sektglashalter - Das sind nur einige der Bezeichnungen, die sich Public Relations-Experten nachsagen lassen m ssen. W hrend PR-Praktiker mit derart sp ttischen Titulierungen zu k mpfen haben, wird ihr Bet tigungsfeld zunehmend vielf ltiger. Entsprechend existieren an die einhundert Berufsbezeichnungen, von denen Pressesprecher zu den h ufigsten z hlt. Diese T tigkeit umfasst mehr als nur das Schreiben von Pressetexten und das Plaudern mit Journalisten, die ihnen dar ber hinaus noch teils skeptisch gegen berstehen. Einen einheitlichen Begriff f r PR-Experten sucht man indes vergebens. Vor dem Hintergrund, dass Kommunikationsberufe mittlerweile vornehmlich weiblich sind, widmet sich Karin Fenz in ihrer Studie dem Sport; und damit ausgerechnet einem weltweit m nnlich dominierten Terrain. Die bestehenden Normen und Wettkampfregeln des Sports entsprechen jenem der M nnlichkeit: Kraft, St rke und physische Leistungsf higkeit. Von M nnern betriebene Sportarten werden in der Gesellschaft st rker wahrgenommen, als jene von Frauen. Auch im Hintergrund diverser Sportverb nde und -klubs ziehen mehrheitlich m nnliche Funktion re die Strippen. W hrend die PR-Branche nun in den vergangenen zwanzig Jahren einen enormen Zulauf an Frauen verzeichnete, befindet sich die ffentlichkeitsarbeit von Sportorganisationen fest in M nnerhand. So setzen die beiden gr ten sterreichischen Verb nde, der Schiverband ( SV) und der Fu ballbund ( FB), traditionell auf m nnliche Pressesprecher. Umso berraschender ist daher die Tatsache, dass der in den vergangenen Jahren so erfolgreiche sterreichische Schwimmverband als einziger Dachverband die ffentlichkeitsarbeit einer Frau und dar ber hinaus aktiven Athletin anvertraut hat. Die Autorin bietet einen zeitgem en berblick betreffend Public Relations; beleuchtet, wie Sport in der "Sportnation" sterreich organisiert ist und geht den Fragen nach, welcher Voraussetzungen es bedarf, PR in einer Sportorganisa
Sport Public Relations
DOWNLOAD
Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics
Release Date : 2012-02-14
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-14 with Business & Economics categories.
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.
Sport Public Relations
DOWNLOAD
Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics Publishers
Release Date : 2020-10
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with Communication in organizations categories.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Sport Public Relations And Communication
DOWNLOAD
Author : Maria Hopwood
language : en
Publisher: Routledge
Release Date : 2012-05-23
Sport Public Relations And Communication written by Maria Hopwood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Medien Und Ffentlichkeitsarbeit Im Sport Krisen Pr Am Beispiel Von Shitstorms
DOWNLOAD
Author : Eloise Hammer
language : de
Publisher: GRIN Verlag
Release Date : 2018-12-03
Medien Und Ffentlichkeitsarbeit Im Sport Krisen Pr Am Beispiel Von Shitstorms written by Eloise Hammer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Sports & Recreation categories.
Studienarbeit aus dem Jahr 2018 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2,3, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: In der Gesellschaft nimmt der Stellenwert von Social Media Plattformen immer mehr zu. Unternehmen oder Vereine, die heutzutage keinen Account auf Facebook oder Twitter besitzen, hinken der digitalen Gesellschaft hinterher. Ein solcher Vereins-Account auf digitalen Plattformen bedeutet für die PR-Abteilung aber auch einen erheblichen Mehraufwand. Dieser Mehraufwand ist allerdings nötig, um Vereinsmitgliedern und Fans Informationen direkt vermitteln zu können und somit auf die klassischen Gatekeeper verzichten zu können.
Sportmanagement
DOWNLOAD
Author : Jens Behler
language : de
Publisher:
Release Date : 2011
Sportmanagement written by Jens Behler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic books categories.
HauptbeschreibungDie klassische Medienarbeit reicht heutzutage nicht mehr aus, um die Reputation von Vereinen, Sportarten und Sportlern in der Öffentlichkeit zu steigern. Der Aufbau von Vertrauen in einem Umfeld wachsender Anonymität und ein sicherer Umgang mit Social Media sind die aktuellen Herausforderungen der Sport-PR. Günther Suchy und sein Experten-Team vermitteln in diesem Werk die Erfolgsfaktoren professioneller Public Relations im Sport. Das Buch bietet solides Basiswissen über Theorie und Arbeitsfelder der Sport-PR ebenso wie Know-how zu den neuen Chancen der Kommunikation mit Web 2.
Sport Public Relations
DOWNLOAD
Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics Publishers
Release Date : 2012
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall strategies and mediated messages.
Sports Public Relations
DOWNLOAD
Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2013-12-10
Sports Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-10 with Business & Economics categories.
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Pr Theorien Und Sport
DOWNLOAD
Author : Florian Pflug
language : de
Publisher: GRIN Verlag
Release Date : 2007
Pr Theorien Und Sport written by Florian Pflug and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Sports & Recreation categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Sport - Medien und Kommunikation, Note: 1,7, Technische Universit t M nchen (Lehrstuhl f r Sport. Medien und Kommunikation), Veranstaltung: PR, 35 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Diese Seminararbeit wurde im Rahmen des Seminars Methodologie: Inhaltsanalyse erstellt. Es wird ein berblick ber den Literaturstand der Theoriebildung und der Forschung in der Public Relations dargestellt. Ausgehend von dieser Zusammenstellung werden Zusammenh nge, besonders im Hinblick auf das Themenfeld Sport, hergestellt. Inhaltsverzeichnis: 1. Vorwort 2 2. PR-Geschichte 3 2.1. Fr he Formen der ffentlichkeitsarbeit 3 2.2. Entwicklung der Public Relations 3 2.3. Abbildung: Chronologische bersicht der PR-Theorien 5 3. Definitionen von PR 6 3.1. Hundhausen 6 3.2. Oeckl 6 3.3. Grunig und Hunt 6 3.4. Meffert 6 3.5. Harlow 7 4. PR-Theorien 8 4.1 Traditionelle Vorstellungen von Public Relations 9 4.2. Organisationstheoretische Vorstellungen von Public Relations 10 4.2.1. Die vier PR-Modelle (Stile) von Grunig und Hunt 10 4.2.2. Das "Symmetrie-Modell" der Public Relations 12 4.2.3. Handlungstheoretischer Ansatz von Zerfa 13 4.3. Marketingtheoretische / absatzorientierte Ans tze 13 4.4. Gesellschaftstheoretische/-politische Ans tze der PR 14 4.4.1. Ansatz von Ronneberger 15 4.4.2. Theorie von Ronneberger und R hl 16 4.4.3. Konstruktivistischer Ansatz von Merten 17 4.4.4. Das Modell von Pflaum und Linxweiler 18 4.4.5. Verst ndigungsorientierte ffentlichkeitsarbeit 19 5. Intersystembeziehungen PR und Journalismus 21 5.1. Die Determinationshypothese von Baerns 21 5.2. Das Intereffikationsmodell von Bentele/Liebert/Seeling 21 6. Fazit 23 7. Literaturverzeichnis 24 7.1. B cher: 24 7.2. Internet 25