Marketing Pol Tico
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Marketing Pol Tico Y Comunicaci N
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Author : Philippe J. Maarek
language : es
Publisher:
Release Date : 1997
Marketing Pol Tico Y Comunicaci N written by Philippe J. Maarek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Con demasiada frecuencia, los polticos y medios de comunicacin del mundo occidental se unen en una extraa alianza que a veces puede resultar perjudicial para ambos. Este fenmeno se ve agravado, por supuesto, por el hecho de que los dirigentes polticos acepten ser las marioneta de ciertas tertulias televisivas que ms bien parecen modernos circos romanos. Sea como fuere, los responsables del bien pblico deben adaptar sus formas de comunicacin a la evolucin de la sociedad, tarea a la que se aplica este libro con el fin de mostrar de qu manera pueden ayudarles la comunicacin global y el marketing poltico, a condicin, claro est, de que dominen todos sus resortes. El autor aborda la figura del poltico y su actividad proporcionando una amplia perspectiva sobre temas como las campaas para las elecciones o aquellas otras diseadas para mejorar su imagen y aumentar su popularidad entre el pblico. Y el resultado es un texto tan til para los estudiantes de ciencias de la comunicacin como para miembros de partidos polticos o cualquier otro lector que desee comprender mejor cmo se logra el triunfo en la batalla por el acceso al poder.
Influencia De Los Mass Media En La Campa A Del L Der
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Author : Francisco Luis Ben?tez Mart?nez
language : es
Publisher:
Release Date : 2020
Influencia De Los Mass Media En La Campa A Del L Der written by Francisco Luis Ben?tez Mart?nez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Incorporar conceptos sobre las diversas teor?as y escuelas que hablan de marketing pol?tico y la utilizaci?n de los mass media. Conocer como el sistema pol?tico y sus actores configuran los canales de comunicaci?n del sistema medi?tico. Conocer el t?rmino agenda setting y c?mo se construye la realidad diaria Conocer los puntos b?sicos para crear un plan de medios y dirigir una campa?a a trav?s de ellos UD1.Medios de comunicaci?n e imagen p?blica 1. Introducci?n a la comunicaci?n pol?tica 1.1. Escuela de Chicago 1.2. Investigaci?n en comunicaci?n pol?tica 1.3. La escuela funcionalista 1.4. Estudio sobre las elecciones en EE.UU. 1.5. Los efectos de las comunicaciones de masas 1.6. Elecciones 1.7. El papel de la televisi?n 1.8. Personalizaci?n de la pol?tica 1.9. Transformaci?n de los partidos 2. Imagen P?blica 3. Imagen y Pol?tica 4. Imagen y Empresa UD2.Sistema pol?tico y medios de comunicaci?n 1. La mediatizaci?n de la pol?tica 2. Los Actores Pol?ticos 2.1. El Presidente 2.2. El Gobierno 2.3. El Parlamento 2.4. Los partidos pol?ticos 2.5. Los grupos de inter?s y los grupos de presi?n 2.6. La judicatura 3. Los Medios de Comunicaci?n 3.1. La Prensa 3.2. La televisi?n 3.3. Los nuevos medios 3.4. Los comentaristas y los "expertos" en pol?tica UD3.La agenda setting 1. La agenda de temas (Setting) 2.Agenda de medios y agenda pol?tica 3. La situaci?n en Espa?a 4.Opini?n e informaci?n UD4.El plan de medios 1. C?mo se crea un plan de medios 2. An?lisis de antecedentes 3. Definici?n de objetivos 4. Recomendaci?n de medios 5. Recomendaci?n de periodos de actividad 6. Selecci?n de soportes 7. Elaboraci?n de calendario y presupuesto 8. Resumen de resultados esperados. Evaluaci?n 9. Recomendaciones para la negociaci?n y compra 10. Seguimiento 11. Nociones b?sicas de publicidad UD5.Escenarios de crisis 1. Dos puntos de vista 2. Reacciones peligrosas 3. Rutinas de trabajo y otros principios 4. Rutinas gen?ricas 5. Rutinas de trabajo en campa?a 6. Los medios conciben las elecciones como confrontaci?n UD6. Pol?ticos y periodistas, una necesaria convivencia 1. Antagonistas complementarios 2. ?mbitos compartidos 3. La gobernanza amenazada.
Economic Development
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Author : Peter N. Hess
language : en
Publisher:
Release Date : 1997
Economic Development written by Peter N. Hess and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This course offering is called Economic Development, Economics of Developing Countries, or Development Economics. It is taught at the undergraduate and graduate level to economics, public administration, and political science students. The purpose of the course is to study the various theories of how economies develop and what that means for policy makers. The goal of this book is to clarify specific theories, evaluate the evidence, and examine the policy options for promoting economic development.
Reas Funcionales Para La Reflexi N Marketing Y Recursos Humanos
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Author : Toca Torres, Claudia Eugenia
language : es
Publisher: Editorial Universidad del Rosario
Release Date : 2012-04-19
Reas Funcionales Para La Reflexi N Marketing Y Recursos Humanos written by Toca Torres, Claudia Eugenia and has been published by Editorial Universidad del Rosario this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-19 with Business & Economics categories.
Este libro está estructurado en dos apartados. El primero, en el que se analiza el marketing como disciplina reconocida o como disciplina en construcción y su aplicación en ámbitos como la educación superior. De igual forma, se realiza una aproximación al marketing cultural. / En la segunda parte, se plantean retos a la dirección de los recursos humanos desde el enfoque del trabajo en red, así como también se articula la gestión humana con temas como la gestión del conocimiento, el cambio organizacional, la innovación, la productividad y los equipos de recursos humanos.
Marketing Pol Tico Y Encuestas Pre Electorales
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Author : Fernando Molina
language : es
Publisher:
Release Date : 2005
Marketing Pol Tico Y Encuestas Pre Electorales written by Fernando Molina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political campaigns categories.
Emerging Market Economies And Financial Globalization
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Author : Leonardo E. Stanley
language : en
Publisher: Anthem Press
Release Date : 2018-03-15
Emerging Market Economies And Financial Globalization written by Leonardo E. Stanley and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with Business & Economics categories.
In the past, foreign shocks arrived to national economies mainly through trade channels, and transmissions of such shocks took time to come into effect. However, after capital globalization, shocks spread to markets almost immediately. Despite the increasing macroeconomic dangers that the situation generated at emerging markets in the South, nobody at the North was ready to acknowledge the pro-cyclicality of the financial system and the inner weakness of “decontrolled” financial innovations because they were enjoying from the “great moderation.” Monetary policy was primarily centered on price stability objectives, without considering the mounting credit and asset price booms being generated by market liquidity and the problems generated by this glut. Mainstream economists, in turn, were not majorly attracted in integrating financial factors in their models. External pressures on emerging market economies (EMEs) were not eliminated after 2008, but even increased as international capital flows augmented in relevance thereafter. Initially economic authorities accurately responded to the challenge, but unconventional monetary policies in the US began to create important spillovers in EMEs. Furthermore, in contrast to a previous surge in liquidity, funds were now transmitted to EMEs throughout the bond market. The perspective of an increase in US interest rates by the FED is generating a reversal of expectations and a sudden flight to quality. Emerging countries’ currencies began to experience higher volatility levels, and depreciation movements against a newly strong US dollar are also increasingly observed. Consequently, there are increasing doubts that the “unexpected” favorable outcome observed in most EMEs at the aftermath of the Global Financial Crisis (GFC) would remain.
Iv Informe Sociolgico Sobre El Cambio Poltico En Espaa Vol Ii 1975 1983
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Author : Fundación Foessa
language : es
Publisher: Cáritas Española
Release Date : 1983
Iv Informe Sociolgico Sobre El Cambio Poltico En Espaa Vol Ii 1975 1983 written by Fundación Foessa and has been published by Cáritas Española this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
Subsidiarity And Eu Multilevel Governance
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Author : Serafín Pazos-Vidal
language : en
Publisher: Routledge
Release Date : 2019-02-25
Subsidiarity And Eu Multilevel Governance written by Serafín Pazos-Vidal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Political Science categories.
This book examines the theory and praxis of the legal concept of subsidiarity and the policy paradigm of multilevel governance, providing an updated overview on how subnational and national authorities engage within the EU institutional framework. Providing a theoretical assessment of real-life case studies, the book reflects on a number of key events from the negotiations of the European Convention to the process that led to the "Brexit" referendum and assesses the key agendas and institutional ethos of most actors involved in EU policymaking. It particularly focusses on the EU engagement of so-called non-privileged actors, such as subnational authorities from the UK, Germany, Austria, Italy, the Netherlands and Scandinavia, as well as national and regional parliaments. The author goes on to examine the sometimes selfish behaviour and individual agendas of the European Commission, European Parliament, Member States and even the European Court of Justice but also identifies many constructive ways of interaction that can decisively frame how EU decisions are made. This comprehensive book will be a useful reference to students, practitioners and academic researchers working in European politics, policymaking, public policy and EU law and integration.
Diccionario Ingl S De Negocios Comercio Y Finanzas
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Author : Emilio-Germán Muñiz Castro
language : un
Publisher: Psychology Press
Release Date : 1998
Diccionario Ingl S De Negocios Comercio Y Finanzas written by Emilio-Germán Muñiz Castro and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business categories.
This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.
Billboard
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Author :
language : en
Publisher:
Release Date : 1975-09-13
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-09-13 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.