Influencia De Los Mass Media En La Campa A Del L Der
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Influencia De Los Mass Media En La Campa A Del L Der
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Author : Francisco Luis Ben?tez Mart?nez
language : es
Publisher:
Release Date : 2020
Influencia De Los Mass Media En La Campa A Del L Der written by Francisco Luis Ben?tez Mart?nez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Incorporar conceptos sobre las diversas teor?as y escuelas que hablan de marketing pol?tico y la utilizaci?n de los mass media. Conocer como el sistema pol?tico y sus actores configuran los canales de comunicaci?n del sistema medi?tico. Conocer el t?rmino agenda setting y c?mo se construye la realidad diaria Conocer los puntos b?sicos para crear un plan de medios y dirigir una campa?a a trav?s de ellos UD1.Medios de comunicaci?n e imagen p?blica 1. Introducci?n a la comunicaci?n pol?tica 1.1. Escuela de Chicago 1.2. Investigaci?n en comunicaci?n pol?tica 1.3. La escuela funcionalista 1.4. Estudio sobre las elecciones en EE.UU. 1.5. Los efectos de las comunicaciones de masas 1.6. Elecciones 1.7. El papel de la televisi?n 1.8. Personalizaci?n de la pol?tica 1.9. Transformaci?n de los partidos 2. Imagen P?blica 3. Imagen y Pol?tica 4. Imagen y Empresa UD2.Sistema pol?tico y medios de comunicaci?n 1. La mediatizaci?n de la pol?tica 2. Los Actores Pol?ticos 2.1. El Presidente 2.2. El Gobierno 2.3. El Parlamento 2.4. Los partidos pol?ticos 2.5. Los grupos de inter?s y los grupos de presi?n 2.6. La judicatura 3. Los Medios de Comunicaci?n 3.1. La Prensa 3.2. La televisi?n 3.3. Los nuevos medios 3.4. Los comentaristas y los "expertos" en pol?tica UD3.La agenda setting 1. La agenda de temas (Setting) 2.Agenda de medios y agenda pol?tica 3. La situaci?n en Espa?a 4.Opini?n e informaci?n UD4.El plan de medios 1. C?mo se crea un plan de medios 2. An?lisis de antecedentes 3. Definici?n de objetivos 4. Recomendaci?n de medios 5. Recomendaci?n de periodos de actividad 6. Selecci?n de soportes 7. Elaboraci?n de calendario y presupuesto 8. Resumen de resultados esperados. Evaluaci?n 9. Recomendaciones para la negociaci?n y compra 10. Seguimiento 11. Nociones b?sicas de publicidad UD5.Escenarios de crisis 1. Dos puntos de vista 2. Reacciones peligrosas 3. Rutinas de trabajo y otros principios 4. Rutinas gen?ricas 5. Rutinas de trabajo en campa?a 6. Los medios conciben las elecciones como confrontaci?n UD6. Pol?ticos y periodistas, una necesaria convivencia 1. Antagonistas complementarios 2. ?mbitos compartidos 3. La gobernanza amenazada.
Informe De Desarrollo Humano En Bolivia
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Author :
language : es
Publisher:
Release Date : 2002
Informe De Desarrollo Humano En Bolivia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Bolivia categories.
Un C Rculo De Relectores
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Author : Inger Enkvist
language : es
Publisher:
Release Date : 1999
Un C Rculo De Relectores written by Inger Enkvist and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Education categories.
Catalog
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Author : University of Texas. Library. Latin American Collection
language : en
Publisher:
Release Date : 1969
Catalog written by University of Texas. Library. Latin American Collection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Latin America categories.
Missionary Linguistic Studies From Mesoamerica To Patagonia
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Author : Astrid Alexander-Bakkerus
language : en
Publisher: Brill's Studies in Language, C
Release Date : 2020
Missionary Linguistic Studies From Mesoamerica To Patagonia written by Astrid Alexander-Bakkerus and has been published by Brill's Studies in Language, C this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Language Arts & Disciplines categories.
This volume presents the results of in-depth studies of grammars, vocabularies, and religious texts, dating from the sixteenth - nineteenth century. The researches involve twenty indigenous Mesoamerican and South American languages, including: Nahuatl (Mexico), Pukina (Peru); Tehuelche (Patagonia).
Mass Media
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Author : Mieke Ceulemans
language : en
Publisher:
Release Date : 1979
Mass Media written by Mieke Ceulemans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Women in mass media categories.
The Web Of Politics
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Author : Richard Davis
language : en
Publisher: Oxford University Press
Release Date : 1999-03-04
The Web Of Politics written by Richard Davis and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-04 with Political Science categories.
Is the Internet destined to upset traditional political power in the United States? This book answers with an emphatic "no." Author Richard Davis shows how current political players including candidates, public officials, and the media are adapting to the Internet and assuring that this new medium benefits them in their struggle for power. In doing so he examines the current function of the Internet in democratic politics--educating citizens, conducting electoral campaigns, gauging public opinion, and achieving policy resolution-- and the roles of current political actors in those functions. Davis's unconventional prediction concerning the Internet's impact on American politics warrants a closer look by anyone interested in learning how this new communication medium will affect us politically.
Communication Power
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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2013-08-29
Communication Power written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
The Land Within
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Author : Pedro García Hierro
language : en
Publisher: IWGIA
Release Date : 2005
The Land Within written by Pedro García Hierro and has been published by IWGIA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Science categories.
By describing the fabric of relationships indigenous peoples weave with their environment, The Land Within attempts to define a more precise notion of indigenous territoriality. A large part of the work of titling the South American indigenous territories may now be completed but this book aims to demonstrate that, in addition to management, these territories involve many other complex aspects that must not be overlooked if the risk of losing these areas to settlers or extraction companies is to be avoided. Alexandre Surralls holds a doctorate in anthropology from the School for Higher Studies in Social Sciences and is a researcher on the staff of the National Centre for Scientific Research. Pedro Garca Hierro is a lawyer from Madrid Complutense University and the Pontifical Catholic University of Peru. He has worked with various indigenous organizations, on issues related to the identification and development of collective rights and the promotion of intercultural democratic reforms.
Liberation Through Land Rights In The Peruvian Amazon
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Author : Pedro García Hierro
language : en
Publisher: IWGIA
Release Date : 1998
Liberation Through Land Rights In The Peruvian Amazon written by Pedro García Hierro and has been published by IWGIA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Civil rights movements categories.
This book is an attempt to reflect on the process which made the Ucayali titling project possible. Begun in 1986 and involving the AIDESEP, IWGIA and OIRA, it was an innovative and essential first step in the process towards indigenous self-management.