Phygital
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Value Realization In The Phygital Reality Market
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Author : Lin Huang
language : en
Publisher: Springer
Release Date : 2023-09-07
Value Realization In The Phygital Reality Market written by Lin Huang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-07 with Business & Economics categories.
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.
M Commerce
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Author : Punita Duhan
language : en
Publisher: CRC Press
Release Date : 2019-03-04
M Commerce written by Punita Duhan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Phygital A Complete Guide 2019 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-06-22
Phygital A Complete Guide 2019 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-22 with categories.
Will team members regularly document their Phygital work? How likely is the current Phygital plan to come in on schedule or on budget? What are the Phygital tasks and definitions? Why are you doing Phygital and what is the scope? Phygital risk decisions: whose call Is It? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Phygital investments work better. This Phygital All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Phygital Self-Assessment. Featuring 944 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Phygital improvements can be made. In using the questions you will be better able to: - diagnose Phygital projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Phygital and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Phygital Scorecard, you will develop a clear picture of which Phygital areas need attention. Your purchase includes access details to the Phygital self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Phygital Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Phygital A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-09-29
Phygital A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-29 with categories.
Which of your ability or service varieties are the most profitable? What is the world scope for combination of business intelligence and cloud computing? Where to begin for businesses eager to get a grip on Identity and Access Management? How do you change this by using a combination of technology, independent measurement, and transparency of outcomes? How do you key the security risk and drivers for cloud computing? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Phygital investments work better. This Phygital All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Phygital Self-Assessment. Featuring 957 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Phygital improvements can be made. In using the questions you will be better able to: - diagnose Phygital projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Phygital and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Phygital Scorecard, you will develop a clear picture of which Phygital areas need attention. Your purchase includes access details to the Phygital self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Phygital Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Strategies For The Digital Customer Experience
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Author : Wided Batat
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-05-28
Strategies For The Digital Customer Experience written by Wided Batat and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-28 with categories.
Offering a critical approach to digital marketing strategies, this innovative book introduces the 'phygital', a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era. Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools. Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.
Phygital A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Phygital A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The World Of Games Technologies For Experimenting Thinking Learning
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Author : Daria Bylieva
language : en
Publisher: Springer Nature
Release Date : 2023-12-19
The World Of Games Technologies For Experimenting Thinking Learning written by Daria Bylieva and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-19 with Computers categories.
This book reflects the various dimensions of play. It gathers together experience with role-play, tabletop, and online games and develops and assesses tools. It also reflects the human condition in this world of games as it becomes a digital world. We are living in a World of Games where every game is a world through which we learn about the world. A World of Games is fun and engaging, but it also provides deceptive pleasures. What may seem like fun is far from harmless. And then there are the many ways of learning in the mode of play.
Phygital Convergence
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Author : Morgan Lee
language : en
Publisher: Morgan Lee
Release Date : 2024-03-20
Phygital Convergence written by Morgan Lee and has been published by Morgan Lee this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-20 with Computers categories.
In 'Phygital Convergence: Redefining Reality in the Era of Digital Transformation', embark on a fascinating journey into the heart of the digital revolution reshaping our world. Discover how the fusion of physical and digital realms is revolutionizing everything from shopping experiences to healthcare delivery. Delve into the intricate balance between innovation and ethics as we navigate this new frontier. With insights into augmented reality, virtual reality, and the internet of things, this book illuminates the path forward in a world where reality is being redefined before our eyes. Join us as we explore the boundless possibilities and ethical considerations of Phygital Convergence - where the lines between the physical and digital blur, and a new era of interconnectedness dawns.
Phygital Transformation
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Author : Sahas Gembali
language : en
Publisher:
Release Date : 2023
Phygital Transformation written by Sahas Gembali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
I see bright rectangles everywhere. Or, as Professor Hiroshi Ishii from the Tangible Media Group at the MIT Media Lab describes it, the "Pixel Empire." Over the two decades, digital screens have taken the front stage in our lives, especially after the advent of the smartphone. While this has enabled incredible experiences that would not have been possible without the digital realm, we have lost tangibility in the process and the myriad of affordances that physical objects can provide and, with it, the richness of human interaction with the physical world. This thesis explores the concept of Phygital Transformation, the process of adding a physical device component to an existing digital product to improve the user experience by bringing back some of the advantages of the physical world to the digital world. It covers case studies of products currently in the market ranging from the fintech world to fitness and healthcare where Phygital Transformation has taken place successfully and analyzes the factors for their success in improving the user experience. It explores the benefits to the user and the business from a phygital user experience. Finally, it offers a framework for other digital products to evaluate their digital-only experience, build phygital concepts, and follow a systematic interdisciplinary process to add physical devices to their digital products where they can map the user experience benefits with the business value gain.
Entertainmerce And Phygital Consumers Changing Preferences For Retail Shopping Destinations And Retailtainment Options
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Author : Anuradha Arthanari
language : en
Publisher:
Release Date : 2020
Entertainmerce And Phygital Consumers Changing Preferences For Retail Shopping Destinations And Retailtainment Options written by Anuradha Arthanari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Customers today are looking for interesting shopping destinations both physical stores and web stores, to spend some leisure time with their friends or family members to gain joyful experience. They are more phygital and frequently get to know all the details of the products and services they need through the online web sources and web store portals. Although they gain knowledge about these stores by engaging in web rooming, about 80% of them are still buying the products by visiting the stores/web stores which has provisions for entertainment. Retailing is hence forth going to be about the experience and not the product and its attribute alone. Consumers want their virtual shopping basket to include attractive product/ service of good quality that, which fulfils emotional desires, enhances their knowledge, productively engages them, entertains them and helps them in the path of enlightenment through delightfulness. This study mainly focuses on the digital revolution in shopping destinations, the concept of retailtainment, entertainmerce and the process of managing the Phygital customers which are the major factors shaping the shopping behaviour of the consumer in a major way. The result of the Conjoint analysis provides an insight that the modern entertainmerce is most preferred by customer respondents compared to their choice of conventional retailtainment options provided by the retailers.