101 Marketing Traps And How To Escape Them
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101 Marketing Traps And How To Escape Them
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Author : Carroll Conklin
language : en
Publisher: Createspace Independent Pub
Release Date : 2012-12-15
101 Marketing Traps And How To Escape Them written by Carroll Conklin and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-15 with Business & Economics categories.
This is a "how to" book: how to recognize a marketing trap when you are in one, and how to escape. Most marketing professionals are caught in one (and usually more) traps that keep marketplace initiatives from being as effective as they could be. These traps also tend to make the marketing process more difficult than it needs to be. They raise the cost and frustration level of marketing. They commoditize brands and cripple margins. Get out of these traps, and everything changes. The marketplace makes sense the way it never did before. Buyers who seem to have become so demanding and unpredictable are actually revealed as actually very predictable and, once satisfied on their terms, ready and willing to buy more of what you offer. Escape from your marketing traps and you'll find it much easier to sell top management on consistently doing the right thing. Your efforts will get better results faster, enhancing your reputation as a get-it-done marketer who understands how to generate dynamic business growth ... and how to sustain it. Once you've learned how to recognize and escape these traps, you will give your brand a decided competitive edge in the marketplace. Escape from your marketing traps, one trap at a time ... and start making the kind of high-impact marketing moves that will make you indispensible.
Escape From The Staple Trap
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Author : Paul Kellogg
language : en
Publisher: University of Toronto Press
Release Date : 2015-01-01
Escape From The Staple Trap written by Paul Kellogg and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
Escape from the Staple Trap is a powerful critique of the dominant trend in Canadian political economy since the 1970s.
Freedom First
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Author : Matthew Klan
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-02
Freedom First written by Matthew Klan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-02 with Business & Economics categories.
True freedom is within your grasp with this powerful wealth creation strategy. Freedom First challenges you to rethink your ideas about how to become financially free. Drawing on historical financial insights as old as Confucius, as well as lessons gleaned from modern psychology and economics, this book explores a counterintuitive approach to wealth creation: if you want to become financially free, you need to become free first. Author Matthew Klan walked away from his professional career and the promise of financial security in the pursuit of freedom. Now a self-made millionaire, Klan reveals his two-part wealth-building principle, and shares stories of others who have harnessed the power of getting free first. This book will enable you to: Learn the counterintuitive financial insights of the rich Understand the traps of not being free: Dependence trap, Debt trap, Income trap Learn how to free yourself from what is holding you back Free up time and energy to unlock your full creative potential Adopt a growth mindset and go beyond the traditional ’passive income‘ approach Whether you’re a millennial or retiree, this book will teach you the wealth generation secrets of the rich and enable you to become financially free now.
The Escape From Balance Sheet Recession And The Qe Trap
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Author : Richard C. Koo
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-01
The Escape From Balance Sheet Recession And The Qe Trap written by Richard C. Koo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Business & Economics categories.
Compare global experiences during the balance sheet recession and find out what is needed for a full recovery The Escape from Balance Sheet Recession and the QE Trap details the many hidden dangers remaining as the world slowly recovers from the balance sheet recession of 2008. Author and leading economist Richard Koo explains the unique political and economic pitfalls that stand in the way of recovery from this rare type of recession that was largely overlooked by economists. Koo anticipated the current predicament in the West long before others and issued warnings in his previous books: Balance Sheet Recession and The Holy Grail of Macroeconomics. This new book illustrates how history is repeating itself in Europe while the United States, which learnt from the Japanese experience, is doing better by avoiding the fiscal cliff. However, because of the liberal dosage of quantitative easing already implemented, the United States, the United Kingdom, and Japan may face a treacherous path to normalcy in what Koo calls the QE Trap. He argues that it is necessary to understand balance sheet recession in order to resolve the Eurozone crisis, particularly the competitiveness problems. Koo issues warnings against those who are too ready to argue for structural reforms when the problems are actually with balance sheets. He re-examines Japan's two decades of experiences with this rare recession and offers an insider view on the Abenomics. On China, readers will gain a very different historical perspective as Koo argues that western commentators have forgotten their own history when they talk about the re-balancing of the Chinese economy. Learn from Japan which experienced the same predicament afflicting the West fifteen years earlier Discover how unwinding of quantitative easing will affect the United States, the United Kingdom, Japan, as well as the emerging world Examine solutions to the Eurozone problems caused by two balance sheet recessions eight years apart Gain insight into China's problems from the West's own experiences with urbanisation Koo, who developed the concept of balance sheet recession based on Japan's experience, took the revolution in macroeconomics started by John Maynard Keynes in 1936 to a new height. The Escape from Balance Sheet Recession and the QE Trap offers the world cure for balance sheet recession.
Escaping The Build Trap
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Author : Melissa Perri
language : en
Publisher: O'Reilly Media
Release Date : 2018-11-01
Escaping The Build Trap written by Melissa Perri and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
America S Inequality Trap
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Author : Nathan J. Kelly
language : en
Publisher: Chicago Studies in American Politics
Release Date : 2020-02-11
America S Inequality Trap written by Nathan J. Kelly and has been published by Chicago Studies in American Politics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-11 with BUSINESS & ECONOMICS categories.
"In this book Nate Kelly argues that rising concentrations of wealth creates a politics that makes reducing economic inequality more difficult. Kelly convincingly demonstrates that the concentration of economic resources in a small group leads to a concentration of economic and political power that in turn creates a self-perpetuating plutocracy or an "inequality trap." As economic resources become concentrated, those who control them engage in a variety of political activities that seek to perpetuate their advantages. Among other things, the rich support a broad public campaign that convinces voters that policies to reduce inequality are unwise and not in the average voter's interest, notwithstanding the real economic impact. They also manipulate the formal division of our government into separate branches and a federal system to their advantage"--
No One Eats Alone
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Author : Michael S. Carolan
language : en
Publisher: Island Press
Release Date : 2017-05-09
No One Eats Alone written by Michael S. Carolan and has been published by Island Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with Business & Economics categories.
In today's fast-paced, fast food world, everyone seems to be eating alone, all the time--whether it's at their desks or in the car. Michael Carolan argues that needs to change if we want healthy, equitable, and sustainable food. We can no longer afford to ignore human connections as we struggle with dire problems like hunger, obesity, toxic pesticides, antibiotic resistance, depressed rural economies, and low-wage labor. In No One Eats Alone he tells the stories of people getting together to change their relationship to food and to each other--from community farms where suburban moms and immigrant families work side by side, to online exchanges where entrepreneurs share kitchen space, to "hackers" who trade information about farm machinery repairs. This is how real change happens, Carolan contends: when we start acting like citizens first and consumers second.
Why Politics Fails
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Author : Ben Ansell
language : en
Publisher: Random House
Release Date : 2023-03-30
Why Politics Fails written by Ben Ansell and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-30 with Political Science categories.
From the 2023 Reith lecturer Politics is failing us. This is why. 'Brilliant . . . a must-read' Daron Acemoglu, co-author of Why Nations Fail When it comes to politics, there are five goals that voters generally agree upon. We all want a say in how we're governed, to be treated equally, a safety net when times are hard, protection from harm and to be richer in the future. So, why does politics not deliver that? The problem is each of these five goals results in a political trap. For example, we all want a say in how we're governed, but it's impossible to have any true 'will of the people'. And we want to be richer tomorrow, but what makes us richer in the short run makes us poorer over the long haul. In Why Politics Fails, award-winning Oxford professor Ben Ansell draws on examples from Ancient Greece through Brexit to vividly illustrate how we can escape these traps, overcome self-interest and deliver on our collective goals. Politics seems to be broken, but this book shows how it can work for everyone. 'A meticulous study of how different societies find it so difficult to achieve widely shared goals' Financial Times 'Incisive and gripping' Daniel Ziblatt, co-author of How Democracies Die 'Salutary reading for the world we live in now' James A. Robinson, co-author of Why Nations Fails
Total Integrated Marketing
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Author : James M. Hulbert
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Total Integrated Marketing written by James M. Hulbert and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Markedsføring categories.
The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which delivers exemplary customer satisfaction. Integrating marketing is imperative, from the top down and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, they say, which ensures that everyone in the organization has one paramount goal to get and keep customers, can success be achieved. They provide marketing tips and innovations that readers can adapt to their own businesses and revealing cases which lift the lid on good and bad practice around the world.
Trump University Marketing 101
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Author : Don Sexton
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-27
Trump University Marketing 101 written by Don Sexton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-27 with Business & Economics categories.
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.