175 Years Of Bertelsmann The Legacy For Our Future
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175 Years Of Bertelsmann
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Author : Helen Müller
language : en
Publisher:
Release Date : 2010
175 Years Of Bertelsmann written by Helen Müller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Publishers and publishing categories.
175 Years Of Bertelsmann The Legacy For Our Future
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Author : Bertelsmann SE & Co. KGaA
language : de
Publisher: C. Bertelsmann Verlag
Release Date : 2010-10-13
175 Years Of Bertelsmann The Legacy For Our Future written by Bertelsmann SE & Co. KGaA and has been published by C. Bertelsmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-13 with History categories.
Zum 175. Firmenjubiläum Welches Unternehmen kann auf eine so lange Geschichte zurückblicken? Das Haus Bertelsmann, einst ein kleines ostwestfälisches Verlagshaus mit protestantischen Wurzeln, feiert 2010 sein 175. Jubiläum. Hochkarätige Autoren werfen Schlaglichter auf die ebenso wechselvolle wie spannende Unternehmensgeschichte. Ihre Beiträge spiegeln unterschiedliche Sichtweisen wider und ergeben in der Summe ein historisches Bild des Hauses Bertelsmann. Aufbauend auf der Arbeit der Unabhängigen Historischen Kommission, die die Geschichte des Hauses während der Zeit des Nationalsozialismus erforschte, soll die dynamische Wachstumsphase nach 1945 im Mittelpunkt stehen: die Zeit, in der Nachkriegsgründer Reinhard Mohn das Unternehmen führte und die Voraussetzungen für den internationalen Medienkonzern von heute schuf. Vom Mittelstandsverlag, der mit der Gründung des Leserings in den 1950er und 1960er Jahren geradezu zum Synonym für das deutsche Wirtschaftswunder wurde, bis hin zum modernen Medien- und Dienstleistungsunternehmen: Die Geschichte von Bertelsmann ist vor allem geprägt durch kreativen Unternehmergeist. Mit Beiträgen von Hartmut Berghoff, Stephan Füssel, Erik Lindner, Dietrich Leder und weiteren Experten. Hochwertige Ausstattung: durchgehend farbig, Sonderformat im Schuber, mit DVD.
Reinhard Mohn
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Author : Joachim Scholtyseck
language : en
Publisher: Penguin Verlag
Release Date : 2021-10-25
Reinhard Mohn written by Joachim Scholtyseck and has been published by Penguin Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Biography & Autobiography categories.
On the 100th birthday of the visionary entrepreneur REINHARD MOHN (1921-2009) is regarded as one of the most important German entrepreneurs of the 20th century. Returning home from World War II, he took over his parents’ publishing company in 1947 and in the decades that followed, beginning with the founding of the Bertelsmann Lesering in 1950, set the course for Bertelsmann’s development into an international media group with a corporate culture based on social partnership. The economic success of Bertelsmann AG, which Mohn managed from the East Westphalian provinces, was accompanied by a high reputation as one of the most attractive and progressive employers in the Federal Republic. In 1977, Mohn established the Bertelsmann Stiftung, which is dedicated to promoting a democratic civil society and is today considered the most important of Germany’s foundations.
Family Multinationals
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Author : Christina Lubinski
language : en
Publisher: Routledge
Release Date : 2013-07-18
Family Multinationals written by Christina Lubinski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
In contrast to widespread assessments that family enterprises lack sufficient resources and capabilities to go global, many family companies are competing successfully in an increasingly globalized business environment. Worldwide, a large number of thriving multinationals are still family-owned and/or under family control. While there is abundant literature on the phenomenon of globalization from many different disciplines, neither the literature on multinationals nor the growing field of family business studies have systematically investigated family multinationals yet. This volume is one of the first to deal explicitly with family multinationals and the role of the family in internationalization. It situates itself at the crossroads of internationalization studies on the one hand and family business research on the other. Why do families continue to play such a large role in some of the most prominent firms in emerging and mature economies? How did they manage to maintain ownership control, yet divest of unrelated business ventures? How did they internationalize yet maintain control? This book identifies the idiosyncratic strategies and structures of family multinationals in different countries and at different points in time. A comparative historical and case study approach allows us to explore the role of the family through the firms’ various internationalization pathways and understand long-term developments and path dependencies.
Bertelsmann
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Author : Mandy Tröger
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-29
Bertelsmann written by Mandy Tröger and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Social Science categories.
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.
Crisis Credibility And Corporate History
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Author : Alexander Bieri
language : en
Publisher: Oxford University Press
Release Date : 2014
Crisis Credibility And Corporate History written by Alexander Bieri and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
This book explores the use of corporate history for communication and marketing purposes.
Authoritarian Neoliberalism
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Author : Ian Bruff
language : en
Publisher: Routledge
Release Date : 2020-06-09
Authoritarian Neoliberalism written by Ian Bruff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Business & Economics categories.
Authoritarian Neoliberalism explores how neoliberal forms of managing capitalism are challenging democratic governance at local, national and international levels. Identifying a spectrum of policies and practices that seek to reproduce neoliberalism and shield it from popular and democratic contestation, contributors provide original case studies that investigate the legal-administrative, social, coercive and corporate dimensions of authoritarian neoliberalism across the global North and South. They detail the crisis-ridden intertwinement of authoritarian statecraft and neoliberal reforms, and trace the transformation of key societal sites in capitalism (e.g. states, households, workplaces, urban spaces) through uneven yet cumulative processes of neoliberalization. Informed by innovative conceptual and methodological approaches, Authoritarian Neoliberalism uncovers how inequalities of power are produced and reproduced in capitalist societies, and highlights how alternatives to neoliberalism can be formulated and pursued. The book was originally published as a special issue of Globalizations.
Industries And Global Competition
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Author : Bram Bouwens
language : en
Publisher: Routledge
Release Date : 2017-09-18
Industries And Global Competition written by Bram Bouwens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
Changes in the dynamics of economic activities since the last decades of the 20th century have yielded major changes in the composition of industries and the division of labor and production across different regions of the world. Despite these shifts in the global economy, some industries have remained competitive even without relocating their operations overseas. Industries and Global Competition examines how and why the specificities of certain industries and firms determined their choice of location and competitiveness. This volume identifies the major drivers of this process and explains why some firms and industries moved to other parts of world while others did not. Relocation was not the sole determinant of the success or failure of firms and industries. Indeed some were able to reinvent themselves at their original location and build new competitive advantages. The path that each industry or firm took varied. This book argues that the specific characteristics of each industry defined the conditions of competitiveness and provide a wide range of cases as illustrations. Aimed at scholars, researchers and acadmeics in the fields of business history, international business and related disciplines Industries and Global Competition exmaines the unique questions; How and why did the specificities of certain industries and firms determine their choice of location and competitiveness? Chapter 11 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
The Rise Of Marketing And Market Research
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Author : H. Berghoff
language : en
Publisher: Springer
Release Date : 2012-10-29
The Rise Of Marketing And Market Research written by H. Berghoff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with History categories.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Utopia Computer The New In Architecture
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Author : Bredella, Nathalie
language : en
Publisher: Universitätsverlag der TU Berlin
Release Date : 2023-05-31
Utopia Computer The New In Architecture written by Bredella, Nathalie and has been published by Universitätsverlag der TU Berlin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with Architecture categories.
The critical concern of the book “Utopia Computer” is the euphoria, expectation and hope inspired by the introduction of computers within architecture in the early digital age. With the advent of the personal computer and the launch of the Internet in the 1990s, utopian ideals found in architectural discourse from the 1960s were revisited and adjusted to the specific characteristics of digital media. Taking the 1990s discourse on computation as a starting point, the contributions of this book grapple with the utopian promises associated with topics such as participation, self-organization, and non-standard architecture. By placing these topics in a historical framework, the book offers perspectives for the future role computation might play within architecture and society. Die Publikation „Utopie Computer“ thematisiert die Euphorie und die Erwartungen, die mit der Einführung des Computers in der Architektur im frühen digitalen Zeitalter verbunden sind. Mit dem Aufkommen des Personal Computers und der kommerziellen Nutzung des Internets in den 1990er Jahren werden utopische Ideen, die bereits den Architekturdiskurs der 1960er Jahre prägten, aufgegriffen und an die spezifischen Möglichkeiten der digitalen Medien angepasst. Ausgehend vom Diskurs eines computer-basierten Entwerfens der 1990er Jahre setzen sich die Beiträge dieses Buches mit Entwurfskonzepten der Nachkriegszeit auseinander. Es werden Themen wie Partizipation, Selbstorganisation oder Non-Standard-Architektur in einen historischen Kontext gesetzt und Perspektiven für die zukünftige Rolle des Computers in der Architektur und Gesellschaft entwickelt.
