4 C S Para Competir Com Criatividade E Inova O
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4 C S Para Competir Com Criatividade E Inova O
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Author : Maria Inês Felippe
language : pt-BR
Publisher:
Release Date : 2007
4 C S Para Competir Com Criatividade E Inova O written by Maria Inês Felippe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
O livro é de fácil leitura, compreensão e aplicação, sendo muito útil para as organizações, para qualquer profissional que deseje exercitar em si e em seus funcionários seu potencial criador, seu sentido inovador de vida, o ócio e o trabalho até configurar um estilo de pensar, comunicar e administrar equipes eficazes e coesas de trabalho. Os leitores encontrarão em suas páginas um diálogo fluído com sua própria criatividade através da criatividade de sua autora. A autora faz nesta obra orientações práticas e dinâmicas que saltam aos olhos nos múltiplos casos, exercícios de aplicação e teste de autodiagnóstico em cada capítulo. Este livro é de grande utilidade não só para o mundo empresarial, mas também para toda ação organizacional, pessoal ou comunitária, que poderá encontrar o instrumento para o desenvolvimento do potencial criativo e inovador até o caminho para a reflexão pessoal que possibilita a mudança. O objetivo desta obra é dar ao leitor orientações e exercícios de auto-análise, assim como ativar a sua criatividade, favorecendo o pensar e o agir criativamente, sem esquecer da responsabilidade de analisar a realidade, aplicando cuidadosamente os conteúdos em funções gerenciais, desenvolvendo equipes e criando mecanismos de desenvolvimento da organização.
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: Wiley
Release Date : 2013-07-10
Managing Innovation written by Joe Tidd and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
The Lean Startup
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Author : Eric Ries
language : en
Publisher: Crown Currency
Release Date : 2011-09-13
The Lean Startup written by Eric Ries and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
The Sources Of Invention
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Author : John Jewkes
language : en
Publisher: Springer
Release Date : 1969-06-18
The Sources Of Invention written by John Jewkes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969-06-18 with Technology & Engineering categories.
A study of the causes and consequences of industrial innovation through the inventions of the nineteenth and twentieth centuries.
Geographies Of Disruption
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Author : Tan Yigitcanlar
language : en
Publisher: Springer
Release Date : 2019-01-01
Geographies Of Disruption written by Tan Yigitcanlar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Social Science categories.
This book looks at the uncharted territory between innovation activities and place making efforts to cultivate them. ‘Geographies of Disruption’ aims to fill that gap by exploring the growing importance of place making for knowledge generation and innovation activities in contemporary cities, and providing an in-depth understanding of both theoretical and practical aspects of innovation geographies and the conditions that help their emergence and growth. This book underlines the growing importance of knowledge generation and innovation activities for the competitiveness of cities and their regions. It provides an in-depth and comprehensive understanding of both theoretical and practical aspects of knowledge-based urban development and its implications and prospects for cities and regions. This pioneering book contributes to the conceptualisation and practice of innovation geographies by disseminating both conceptual and empirical research findings with real-world best practice applications. With a multidisciplinary approach to themes of technology and urban development, this book is a key reference source for scholars, practitioners, consultants, city officials, policymakers and innovation study enthusiasts.
Ideology And Modern Culture
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Author : John B. Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-02
Ideology And Modern Culture written by John B. Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Social Science categories.
In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and political theorists more generally - have failed to deal adequately with the nature of mass communication and its role in the modern world. In order to overcome this deficiency, Thompson undertakes a wide-ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.
Entrepreneurship
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Author : Robert Hisrich
language : en
Publisher: McGraw-Hill Education
Release Date : 2016-01-12
Entrepreneurship written by Robert Hisrich and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-12 with Business & Economics categories.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Organizational Improvisation
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Author : Ken N. Kamoche
language : en
Publisher: Psychology Press
Release Date : 2002
Organizational Improvisation written by Ken N. Kamoche and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Organizational change categories.
Thought-provoking papers on the relatively new field of organizational improvisation, which consider the pressures on organizations to react continually to today's ever-changing environment.
Innovation In Marketing
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Author : Jonah C. Pardillo
language : en
Publisher:
Release Date : 2017-11
Innovation In Marketing written by Jonah C. Pardillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.
Every company or business establishment aims at making more sales than the competitor. Different strategies of ensuring effective marketing are put in place often. However, over the past years, things seem to have changed a lot. Unlike in the past when marketing was done based on the old strategies, things have already taken a new path, and modernization is gradually dominating. This has seen businesses and other establishments adapt to the different strategies of marketing, with the hope of making landmark strides in development. Innovation is among the key moves that companies are taking today. The main intention of embracing innovation is to ensure that companies are able to maneuver through the market landscape and still emerge authoritative. Over the years, innovation has really grown and more companies are embracing the same just to make sure that their progress is in the right direction. In most cases, innovation is motivated by the growing technology. Marketers develop and grow ideas based on the technological innovations that have been taking place globally. The value of innovation remains undisputed and that is not about to change. In as much as innovation remains as a key priority for businesses, there are marketers who do not have an idea of what the wave of innovation is all about. As unfortunate as that may sound, the same truth remains. There has been the need to inform the world of what innovation is all about and what can be done to facilitate goal achievement in any business. We must appreciate that innovation is here to stay. It is a force that cannot be denied at all. It is something that any business needs to make strides towards the right direction. It is a necessary force. Having noted that, business organizations are left with absolutely no choice than to consider innovation as part of their operations. Any other marketer out there is gradually adapting to innovate and this must reflect across the board.The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view. The book is built around facts and justified information, hence offering an assurance to the readers that what they are about to read is indeed focused towards the right direction. Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run.
Complexity And Innovation In Organizations
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Author : José Fonseca
language : en
Publisher: Psychology Press
Release Date : 2002
Complexity And Innovation In Organizations written by José Fonseca and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Taking a critical look at major perspectives on innovation, this book suggests that innovation is not a designed functional activity of a firm or an intentional process through which firms anticipate changes in conditions. Jose Fonseca proposes that the concepts behind the innovation experiences cannot be traced to any particular time, space or individual, even if one person has figured prominently. The innovative ideas in the examples considered did not occur as a direct product of a purposeful search triggered by the perception of some problem to solve, nor did they result from a sequential process that was laid out in advance. Instead, innovative ideas were a product of streams of conversations that extended over long periods of time and were characterized by critical degrees of misunderstanding and redundancy. Fonseca's book presents innovation as new meaning potentially emerging in ongoing, every-day conversations. Drawing on the theory of complex responsive process, developed in the first two volumes of this series, Fonseca presents a particular way of understanding innovation. The experiences of innovation studied in this book suggest that innovations do not start with a match between a need to be satisfied and a set of competencies and tools purposefully brought together to meet the need. On the contrary, identification of need is a consequence of success, rather than a pre-condition. The innovations studied in this book (a selection of innovation experiences from Portugal are considered) were subject to constant and never ending redefinition.