47 Ways To Raise Prices Without Losing Customers
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47 Ways To Raise Prices Without Losing Customers
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Author : Marlene Jensen
language : en
Publisher:
Release Date : 2020-12
47 Ways To Raise Prices Without Losing Customers written by Marlene Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12 with categories.
Make your customers happy to pay more.There is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don't let this be you.Here's help in "the most practical book on pricing ever written."Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be happy to pay the higher prices.Included are:13 pricing psychology tactics that don't require you to change anything except the price9 tactics that require a change in the product/service2 tactics that require you to reposition (but not change) your product/service4 tactics that require a change in packaging4 tactics that require a change in distribution6 tactics that require a change in promotion6 tactics useful with salespeople and in negotiations2 tactics useful in reacting to competitor price changesIn addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes - as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today - and have this "idea book" for any time in the future when you face another pricing decision.Not sure? Check out "Inside the book" at your favorite online bookseller and you will see - for free - the first four tactics.
47 Ways To Raise Prices Without Losing Customers
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Author : Marlene Jensen
language : en
Publisher: JGF Press
Release Date : 2020-11-30
47 Ways To Raise Prices Without Losing Customers written by Marlene Jensen and has been published by JGF Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Business & Economics categories.
Make your customers happy to pay more. There is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don’t let this be you. Here’s help in “the most practical book on pricing ever written.” Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be happy to pay the higher prices. Included are: 13 pricing psychology tactics that don’t require you to change anything except the price 9 tactics that require a change in the product/service 2 tactics that require you to reposition (but not change) your product/service 4 tactics that require a change in packaging 4 tactics that require a change in distribution 6 tactics that require a change in promotion 6 tactics useful with salespeople and in negotiations 2 tactics useful in reacting to competitor price changes In addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes — as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today — and have this “idea book” for any time in the future when you face another pricing decision. Not sure? Check out “Inside the book” at your favorite online bookseller and you will see — for free — the first four tactics.
46 Ways To Raise Prices Without Losing Sales
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Author : Marlene Jensen
language : en
Publisher:
Release Date : 2005-05-01
46 Ways To Raise Prices Without Losing Sales written by Marlene Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-01 with categories.
Every tactic you can use to make your customers happy to pay higher prices. Sections include: price-only changes, product-changes, product-repositioning changes, packaging changes, distribution changes, promotion changes, price-negotiation changes, and opportunities provided by your competitors.
Selling The Price Increase
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2022-06-07
Selling The Price Increase written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-07 with Business & Economics categories.
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives—whether broad-based or targeted to specific accounts—strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You’ll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases.
27 Ways To Raise Prices Without Losing Sales
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Author : Marlene Jensen
language : en
Publisher:
Release Date : 2006-06-01
27 Ways To Raise Prices Without Losing Sales written by Marlene Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-01 with categories.
This book includes a CD with two 1-2-3 Price Change Models on it. These models can be used with the book to determine opportunities for increased pricing -- either unilaterally or due to a competitor price change.
Selling The Price Increase
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2022-06-15
Selling The Price Increase written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives—whether broad-based or targeted to specific accounts—strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You’ll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases.
Fcc Record
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 1994
Fcc Record written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Telecommunication categories.
No Nonsense Marketing
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Author : Victor H. Prushan
language : en
Publisher: John Wiley & Sons
Release Date : 1997-04-25
No Nonsense Marketing written by Victor H. Prushan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-25 with Business & Economics categories.
"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls
Mining Journal
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Author :
language : en
Publisher:
Release Date : 1920
Mining Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Mineral industries categories.
Cable Competition Increasing Price Increasing Value S Hrg 108 494 Serial No J 108 56 February 11 2004 108 2 Hearing Errata
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Author :
language : en
Publisher:
Release Date : 2005
Cable Competition Increasing Price Increasing Value S Hrg 108 494 Serial No J 108 56 February 11 2004 108 2 Hearing Errata written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cable television categories.