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9 Brand Shaastras

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9 Brand Shaastras

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Author : Jagdeep Kapoor
language : en
Publisher: SAGE
Release Date : 2004-08-15

9 Brand Shaastras written by Jagdeep Kapoor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-15 with Business & Economics categories.

`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need Shaastra`, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the `Heed Shaastra`) and brand market share growth strategy (or `the Breed Shaastra`). Through a stepwise presentation of these concepts, Jagdeep Kapoor maps the entire journey of any brand from inception to success!/-//-/Simple and direct, 9 Brand Shaastras distils decades of brand building experience into an easy to read book which every marketing person must have. Numerous real life examples, combined with the author`s vast experience, will give the reader a strong grounding in the fundamentals of brand building.

24 Brand Mantras 18 Brand Astras And 9 Brand Shaastras

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Author : Jagdeep Kapoor
language : en
Publisher:
Release Date : 2005-01-30

24 Brand Mantras 18 Brand Astras And 9 Brand Shaastras written by Jagdeep Kapoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-30 with categories.

This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep Kapoor recommends to build strong, healthy and winning brands. Each of them contain critical brand truths that marketers and brand managers must know to manage and maintain successful brands./-//-/This trilogy consists of:/-/24 Brand Mantras, the first bestseller which presents 24 action-oriented mantras for developing brand strategies. Considered a classic, it is widely read and is till today transforming the way marketing strategies are executed in India./-//-/18 Brand Astras presents the 18 essential abilities brands must have to make them successful. These abilities are the defining characteristics of winning and effective brand strategies./-//-/9 Brand Shaastras offers the third level of learning through the appropriate use of strategy in brand building. This book introduces its readers to the critical concepts of brand idea growth strategy and brand awareness growth strategy both of which are key to brand success./-//-/Simple, direct, hard hitting, the three books contained in this set are probably the finest writing on brands applicable to Indian / Asian markets. This trilogy would be a definitive collection for marketers.

Twenty Four Brand Mantras

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Author : Jagdeep Kapoor
language : en
Publisher: SAGE Publications Ltd
Release Date : 2009-02-09

Twenty Four Brand Mantras written by Jagdeep Kapoor and has been published by SAGE Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Business & Economics categories.

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.

18 Brand Astras

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Author : Jagdeep Kapoor
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2003-06-15

18 Brand Astras written by Jagdeep Kapoor and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-15 with Business & Economics categories.

In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility. Adopting a simple and jargon-free style, the book explains: - What constitutes each brand ability? - The connection between these abilities - How these abilities must be used in conjunction for maximum results -How these abilities are integrated to form the CRISP Branding model. Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.

9 Brand Shastras In Bengali 9

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Author : Jagdeep Kapoor
language : bn
Publisher: Diamond Pocket Books Pvt Limited
Release Date : 2024-05-06

9 Brand Shastras In Bengali 9 written by Jagdeep Kapoor and has been published by Diamond Pocket Books Pvt Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Young Adult Nonfiction categories.

এই সংশোধিত সংস্করণের মাধ্যমে, ন্তুব্রাণ্ড গুরুন্দ জগদীপ কাপুর পুণরায় তাঁর শাস্ত্রের জোরে জোর গলায় ঘোষণা করছেন যে,ন্তুবাজারের পতন হয়না, তা শুধুমাত্র স্হানান্তরিত হয়।ন্দ তিনি যেকোন সফল ব্রাণ্ড তৈরীর জন্য নয়টা মুখ্য ব্রাণ্ড রণনীতি প্রস্ত্তত করেছেন। কাপুর, তাঁর নিজের বিচার ধারাকে খুবই অদ্ভূত এবং সংগঠিত উপায়ে সতেজ ও প্রাসঙ্গিক উদাহরণের মাধ্যমে, ব্রাণ্ডের থেকে শেষ পর্যন্ত সফলতার যাত্রা চিত্রিত করেছেন। 9 ব্রাণ্ড শাস্ত্র জয়ী ব্রাণ্ড নির্মাণের জন্য নয়টা সফল রণনীতি, ব্রাণ্ড নির্মাণের মুখ্য তত্ত্ব, যেমন ব্রাণ্ড সচেতনতা বৃদ্ধি রণনীতি এবং ব্রাণ্ড বাজার অংশ বৃদ্ধি রণনীতি প্রভৃতির চর্চা করছেন। সহজ সরল এবং সুব্যবস্হিত উপায়ের জন্যই এই পুস্তক মার্কেটিং ব্যবসায়ীদেরকে ব্যবহারিক অন্তঃদৃষ্টি প্রদান করে থাকে। এছাড়া বিজনেস তথা ম্যানেজমেন্টের ছাত্রদের জন্যও এই পুস্তক টুল-কিটের কাজ করছে। যে সমস্ত ব্যক্তি সফল ব্রাণ্ড নির্মাণ কলা শিখতে চায় তাদের জন্যও এই পুস্তক খুবই উপযোগী ।

9 Brand Shaastras

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Author : Jagdeep Kapoor
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2009-10-06

9 Brand Shaastras written by Jagdeep Kapoor and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.