Readings In Qualitative Market Research Practical Approaches For Managers Pdf Download

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Qualitative Research From Start To Finish First Edition

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Author : Robert K. Yin
language : en
Publisher: Guilford Press
Release Date : 2011-09-26

Qualitative Research From Start To Finish First Edition written by Robert K. Yin and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-26 with Education categories.

This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.

Research Methods For Business Students 5 E

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Author : Mark N.K. Saunders
language : en
Publisher: Pearson Education India
Release Date : 2011

Research Methods For Business Students 5 E written by Mark N.K. Saunders and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Management categories.

Qualitative Marketing Research

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Author : Dominika Maison
language : en
Publisher: Routledge
Release Date : 2018-09-24

Qualitative Marketing Research written by Dominika Maison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-24 with Business & Economics categories.

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

A Practical Introduction To In Depth Interviewing

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Author : Alan Morris
language : en
Publisher: SAGE
Release Date : 2015-05-18

A Practical Introduction To In Depth Interviewing written by Alan Morris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Social Science categories.

Are you new to qualitative research or a bit rusty and in need of some inspiration? Are you doing a research project involving in-depth interviews? Are you nervous about carrying out your interviews? This book will help you complete your qualitative research project by providing a nuts and bolts introduction to interviewing. With coverage of ethics, preparation strategies and advice for handling the unexpected in the field, this handy guide will help you get to grips with the basics of interviewing before embarking on your research. While recognising that your research question and the context of your research will drive your approach to interviewing, this book provides practical advice often skipped in traditional methods textbooks. Written with the needs of social science students and those new to qualitative research in mind, the book will help you plan, prepare for, carry out and analyse your interviews.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Doing Qualitative Research

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Author : Benjamin F. Crabtree
language : en
Publisher: SAGE Publications
Release Date : 1999-08-24

Doing Qualitative Research written by Benjamin F. Crabtree and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-24 with Social Science categories.

This completely revised and greatly expanded edition of Doing Qualitative Research spans the spectrum of primary care research, illustrating when methods are appropriate and how to use them. New to this edition are additional collection methods, a new section on analysis and interpretation, more emphasis on participatory strategies, and suggestions for evaluating quality and enhancing reflexivity incorporated throughout the text. Each chapter is written by a gifted researcher who: defines their topic and the context of their research, defines key themes and processes, provides examples, explores theory, and shares their excitement of discovery. The book is richly illustrated throughout with detailed examples.

Practical Research And Evaluation

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Author : Lena Dahlberg
language : en
Publisher: SAGE
Release Date : 2010-04-22

Practical Research And Evaluation written by Lena Dahlberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-22 with Social Science categories.

This book is a starter ′DIY′ text for practitioners who are looking to conduct evaluation studies and research as part of their own professional practice. The growing emphasis on evidence-based practice means that there is an increasing need for practitioners to have at least a basic understanding of research, be aware of methodological pitfalls and to be updated on new methods. This book provides a practical, user-friendly guide to social science research methods for professionals who have benefited from little, if any, formal research methods training but find themselves in a role that requires them to read and understand complex research findings and carry out their own research as part of their professional practice. Practical Research and Evaluation is aimed at practitioners working in education, health, social care and community work. Many in this market are non-graduates or are those whose study did not contain a research element, but are required to know how research works. This book has three main aims which will benefit this audience - to enable readers to carry out small-scale research projects of their own, provide them with the basic understanding necessary to commission research, and enable them to better understand and evaluate critically research reports. This book is designed specifically for ′Do-it-Yourself′ researchers working in the public or voluntary sectors. It is accessible and relevant to practitioners, uses non-technical language wherever possible and employs grounded examples, practical tips, checklists and readings lists throughout.

Management And Business Research

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Author : Mark Easterby-Smith
language : en
Publisher: SAGE
Release Date : 2015-04-01

Management And Business Research written by Mark Easterby-Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Business & Economics categories.

Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student New to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughout The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor′s manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.

Qualitative Research Practice

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Author : Jane Ritchie
language : en
Publisher: SAGE
Release Date : 2003-02-18

Qualitative Research Practice written by Jane Ritchie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-18 with Social Science categories.

Providing a clear and accessible account of the qualitative research process, this book discusses the different forms and uses of qualitative research, the design, data collection, analysis and reporting.

The Qualitative Researcher S Companion

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Author : Michael Huberman
language : en
Publisher: SAGE
Release Date : 2002-03-19

The Qualitative Researcher S Companion written by Michael Huberman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-19 with Reference categories.

This text provides a solid intellectual grounding in the area of qualitative research. It examines theoretical underpinnings, methodological perspectives and empirical approaches.