A Case Study About Communication Strategies
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Managerial Communication
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Author : Geraldine E. Hynes
language : en
Publisher: SAGE Publications
Release Date : 2015-01-22
Managerial Communication written by Geraldine E. Hynes and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Business & Economics categories.
A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
A Case Study About Communication Strategies
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Author : Grace Hui Chin Lin
language : en
Publisher:
Release Date : 2009
A Case Study About Communication Strategies written by Grace Hui Chin Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with English language categories.
Two Case Studies Of Successful Strategic Communication Campaigns
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Author : Thomas P. Galvin
language : en
Publisher:
Release Date : 2019-12-26
Two Case Studies Of Successful Strategic Communication Campaigns written by Thomas P. Galvin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-26 with Communication policy categories.
"Strategic communication has come to be a popular term to describe the process by which U.S. military organizations managed and unified their planned communications efforts. Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes and messages, and 'strategic communication' has long suffered from definitional problems. While many commentators and experts have criticized the shortcomings of U.S. communication efforts, especially in operational environments, very little attention has been given to documenting success stories that suggest tools that leaders can use to design and implement campaigns. This book details two case studies of successful strategic communication campaigns-the Multi-Year Roadmap in Stabilization Force-Bosnia and the creation of the U.S. Africa Command. Both campaigns began in environments unfavorable to the commanders and their organizations but, in both cases, the campaign helped turn perceptions of the command into a more favorable light. The book concludes by drawing on the facts of the two cases to present a general architecture for communication campaigns applicable in both enterprise and operational contexts" -- Publisher's description.
Case Studies For Organizational Communication
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Author : Joann Keyton
language : en
Publisher:
Release Date : 2004
Case Studies For Organizational Communication written by Joann Keyton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
In order to demonstrate formal and informal communication practices in a variety of organizational processes, Keyton (communication studies, University of Kansas) and Shockley-Zalabak (communication, University of Colorado) provide 33 cases that use verbal, nonverbal, written, and electronic channel
An Analytical Case Study On Existing Corporate Communication Strategies Of Tesco Plc Uk
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Author : Jobaire Alam
language : en
Publisher: GRIN Verlag
Release Date : 2016-05-25
An Analytical Case Study On Existing Corporate Communication Strategies Of Tesco Plc Uk written by Jobaire Alam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-25 with Business & Economics categories.
Case Study from the year 2013 in the subject Business economics - Operations Research, grade: B, Prifysgol Cymru University of Wales (University of Wales), course: Master in Business Administration, language: English, abstract: This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed. Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable. Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.
Internal Communication And Employee Engagement
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Author : Nance McCown
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-25
Internal Communication And Employee Engagement written by Nance McCown and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Business & Economics categories.
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
Patient Communication For Pharmacy
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Author : Min Liu
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2015-12-21
Patient Communication For Pharmacy written by Min Liu and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-21 with Medical categories.
Patient Communication for Pharmacy: A Case-Study Approach on Theory and Practice offers communication strategies to promote patient-centered care. Utilizing a case study approach, this practical guide develops readers’ understanding of the unique communication dynamics between pharmacists and patients and assists them in strengthening the communication skills necessary for providing optimal patient outcomes. Focusing on skills acquisition and an integration of communication and behavioral change theories, this valuable resource also addresses issues relevant to pharmacist-patient communication and relationship building including: health literacy, culturally competent care, patient compliance, conflict/emotionally charged conversations, and more. The “Learn, Practice, Assess” Case Approach offers patient case activities at the end of each chapter designed to help readers strengthen communication skills through repetition and application of the material presented.
Managerial Communication
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Author : Larry R. Smeltzer
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2002
Managerial Communication written by Larry R. Smeltzer and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Managerial Communication: Strategies and Applications focuses on skills and strategies that managers need in today's workplace. The first edition of Managerial Communication stood out in the field for its strategic approach, solid research base, comprehensive range of topics, its even-handed examination of oral and written channels, and its focus on managerial (as opposed to entry-level) competencies. The overriding principle for the revision was to preserve the book's key strengths while bringing it in line with the early twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content was added to reflect current business practices.In short, the second edition preserves the best features of the first edition, while bringing them up to date and presenting them in a concise, easy to read format. Today's managers will learn the skills and strategies necessary for successful and effective business communication.
Management Communication
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Author : James S. O'Rourke
language : en
Publisher:
Release Date : 2010
Management Communication written by James S. O'Rourke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others. Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
Engaging Employees Through Strategic Communication
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Author : Mark Dollins
language : en
Publisher: Routledge
Release Date : 2021-10-01
Engaging Employees Through Strategic Communication written by Mark Dollins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-01 with Business & Economics categories.
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.