A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan
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A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan
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Author : Ching-ju Chen
language : en
Publisher:
Release Date : 1995
A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan written by Ching-ju Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Attitudes Toward Advertising
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Author : Tze-yu Yuan
language : en
Publisher:
Release Date : 1981
Attitudes Toward Advertising written by Tze-yu Yuan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Online Game Advertising And Chinese College Students
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Author : Yan Tang
language : en
Publisher:
Release Date : 2015
Online Game Advertising And Chinese College Students written by Yan Tang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
The purpose of this study is to explore the relationships among Chinese college students' attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through the mechanism of looking glass perception.
The Effects Of Social Media Advertising In China
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Author : Changchun Xuan
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-30
The Effects Of Social Media Advertising In China written by Changchun Xuan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
College Students Attitudes Toward Globalization
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Author : Yintzu Jao
language : en
Publisher:
Release Date : 2003
College Students Attitudes Toward Globalization written by Yintzu Jao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with College students categories.
The Effects Of Chinese Culture And Locus Of Control Upon Chinese College Students Attitudes Toward Knowledge About And Perceptions Of Counseling Service In Taiwan The Republic Of China
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Author : W. Hsiao
language : en
Publisher:
Release Date : 1986
The Effects Of Chinese Culture And Locus Of Control Upon Chinese College Students Attitudes Toward Knowledge About And Perceptions Of Counseling Service In Taiwan The Republic Of China written by W. Hsiao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Counseling categories.
A Study Of Differences In Attitudes Toward Television Advertising
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Author : Yongmei Yang
language : en
Publisher:
Release Date : 1997
A Study Of Differences In Attitudes Toward Television Advertising written by Yongmei Yang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
First And Third Person Effects Of Alcohol Advertising On Chinese College Students
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Author : Dong Xue
language : en
Publisher:
Release Date : 2015
First And Third Person Effects Of Alcohol Advertising On Chinese College Students written by Dong Xue and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
Alcohol consumption among Chinese college students has become a serious problem. The present research examines the relationships among attitudes towards alcohol advertising, attitudes towards alcohol products, the perceived influences of alcohol advertising on the self, the perceived influences of alcohol advertising on others, and attitudes toward government restrictions on alcohol advertising. Data were collected from 578 Chinese college students via an online survey. The results supported the hypothesized relationships between attitude toward alcohol products and alcohol advertising, as well as the relationship between attitude toward alcohol advertising and perceived influence of alcohol advertising on oneself. Results also supported the looking glass perception hypothesis whereby the perceived influence of alcohol advertising on oneself (first-person effect) had strong influence on the perceived influence on others (third-person effect) which in turn led to greater support for restrictions on alcohol advertising.
A Comparison Of American And Chinese College Students Attitudes Toward Sport
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Author : Yan Sun
language : en
Publisher:
Release Date : 2001
A Comparison Of American And Chinese College Students Attitudes Toward Sport written by Yan Sun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with College students categories.
Value Sets Of American And Taiwanese Students As A Predictors Of Television Advertising Effectiveness
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Author : Shan-fu Philip Lin
language : en
Publisher:
Release Date : 1990
Value Sets Of American And Taiwanese Students As A Predictors Of Television Advertising Effectiveness written by Shan-fu Philip Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.