A Comunica O Da Responsabilidade Social Corporativa Um Desafio Das Organiza Es Contempor Neas
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A Comunica O Da Responsabilidade Social Corporativa Um Desafio Das Organiza Es Contempor Neas
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Author : Alexandra Leandro
language : pt-BR
Publisher: UMinho Editora
Release Date : 2024-01-16
A Comunica O Da Responsabilidade Social Corporativa Um Desafio Das Organiza Es Contempor Neas written by Alexandra Leandro and has been published by UMinho Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Social Science categories.
Esta obra tem como objetivo principal contribuir para o aprofundamento e a partilha do conhecimento sobre a área emergente da comunicação da responsabilidade social. A responsabilidade social é um conjunto de políticas e práticas que uma organização adota voluntariamente tendo em vista o cumprimento harmonioso das necessidades dos seus diversos stakeholders, e a sua adoção por parte das organizações tem sido crescente nas últimas décadas. Assim, torna-se premente o estudo específico da responsabilidade social pela ótica da comunicação organizacional. Com este livro, apresentamos um enquadramento desta temática, assim como um modelo de comunicação para a responsabilidade social.
Engaging Organizational Communication Theory And Research
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Author : Steve May
language : en
Publisher: SAGE
Release Date : 2004-10-05
Engaging Organizational Communication Theory And Research written by Steve May and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-05 with Language Arts & Disciplines categories.
"This book offers a refreshing and engaging overview of the ways some research traditions in organizational communication have unfolded over time and continue to be connected to everyday, real events." —Patrice Buzzanell, Purdue University Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she "engages" with it, personally examining what it means to study organizations. Rejecting the traditional model of a "reader," this volume demonstrates the intimate connections among theory, research, and personal experience. Significant theoretical perspectives such as post-positivism, social construction, rhetoric, critical theory, feminism, postmodernism, structuration theory, and globalization are discussed in terms of their history, assumptions, development, propositions, research, and applications. In addition to editors Steve May and Dennis K. Mumby, contributors include Brenda J. Allen, Karen Lee Ashcraft, George Cheney, Steven R. Corman, Stanley Deetz, Robert McPhee, Marshall Scott Poole, Cynthia Stohl, Bryan C. Taylor, and James R. Taylor. Key Features • An introduction that addresses the idea of engaged research. • Accessible and cutting edge accounts of important research traditions written by well-known leaders in the field. • Personal accounts of each scholar′s place in his or her field of study. • A conclusion that explores the future of organizational communication studies. • An extensive body of references on each perspective. Engaging Organizational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organizational communication. It is recommended as the main text for upper-level undergraduate and entry-level graduate courses in organizational communication theory. It is also an excellent supplementary text for related courses in departments of communication studies, business and management, sociology, and industrial relations.
Managing Organizations
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Author : Stewart R Clegg
language : en
Publisher: SAGE
Release Date : 1999-04-29
Managing Organizations written by Stewart R Clegg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-29 with Business & Economics categories.
In Managing Organizations Stewart Clegg, Cynthia Hardy and Walter Nord explore the major issues and debates in management and organization. The textbook addresses key topics such as leadership, decision-making and innovation in organizations alongside such themes as diversity, globalization and ecology. Students and teachers of management will find this a comprehensive and wide-ranging resource on the core issues for contemporary managers and organizations.
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher: Routledge
Release Date : 2018-01-19
Strategic Communication written by Jesper Falkheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-19 with Business & Economics categories.
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
Higher Education For Sustainability
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Author : Lucas F. Johnston
language : en
Publisher: Routledge
Release Date : 2013
Higher Education For Sustainability written by Lucas F. Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This edited collection provides a glimpse at the ways colleges and universities have integrated sustainability across the curriculum.
Communicating Corporate Social Responsibility
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2014-02-07
Communicating Corporate Social Responsibility written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-07 with Business & Economics categories.
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Neither Beast Nor God
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Author : Gilbert Meilaender
language : en
Publisher: Encounter Books
Release Date : 2009
Neither Beast Nor God written by Gilbert Meilaender and has been published by Encounter Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Philosophy categories.
Preface -- Speaking of dignity -- Being human -- Human dignity -- Birth and breeding -- Childhood -- Loyalties -- Death -- Personal dignity -- Confusions -- Equal persons.
Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08
Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.