A Guide To Public Relations For Your Library
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Powerful Public Relations
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Author : Rashelle S. Karp
language : en
Publisher: American Library Association
Release Date : 2002
Powerful Public Relations written by Rashelle S. Karp and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
A Guide To Public Relations For Your Library
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Author : Data Phase
language : en
Publisher:
Release Date : 1984
A Guide To Public Relations For Your Library written by Data Phase and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Public Relations For Your Business
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Author : Frank William Jefkins
language : en
Publisher:
Release Date : 2004
Public Relations For Your Business written by Frank William Jefkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Public relations categories.
A practical guide to public relations how it works and what it can do for your business...This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects
Library Public Relations Promotions And Communications
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Author : Lisa A. Wolfe
language : en
Publisher:
Release Date : 2005
Library Public Relations Promotions And Communications written by Lisa A. Wolfe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Libraries categories.
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Public Relations Ideas For Your Library
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Author : Thomas Hoehn
language : en
Publisher:
Release Date : 1974
Public Relations Ideas For Your Library written by Thomas Hoehn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Libraries categories.
Your Future In Public Relations
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Author : Edward L. Bernays
language : en
Publisher:
Release Date : 2013-10
Your Future In Public Relations written by Edward L. Bernays and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with categories.
This is a new release of the original 1961 edition.
The Public Relations Writer S Handbook
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Author : Whitney Lehmann
language : en
Publisher: Routledge
Release Date : 2019-12-06
The Public Relations Writer S Handbook written by Whitney Lehmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Library S Crisis Communications Planner
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Author : Jan Thenell
language : en
Publisher: American Library Association
Release Date : 2004-07-26
Library S Crisis Communications Planner written by Jan Thenell and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-26 with Business & Economics categories.
When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.
