A Market Segmentation Analysis Of Desired Ecotourism Opportunities
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A Market Segmentation Analysis Of Desired Ecotourism Opportunities
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Author : G. David Twynam
language : en
Publisher: Sault Ste. Marie : Great Lakes Forestry Centre
Release Date : 1997
A Market Segmentation Analysis Of Desired Ecotourism Opportunities written by G. David Twynam and has been published by Sault Ste. Marie : Great Lakes Forestry Centre this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Travel categories.
The study reported in this document, designed to identify ecotourism opportunities desired by visitors and potential visitors to northern Ontario, was conducted using two surveys. The first focused on summer travellers, visitors to the area, and residents. The second survey (a mail survey) focused on people with an interest in outdoor recreation as indicated by their membership in recreational organizations. Principal components analysis was used to identify different market segments among respondents. The objective of this segmentation was to divide a relatively heterogeneous group of actual and potential ecotourists into more homogeneous groups having similar product and service needs. Segments were identified that show potential demand for ecotourism in northern Ontario, thereby allowing operators and marketers in the tourism industry to identify specific target markets and develop product and service packages that best suit each segment.
Ecotourism
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Author : Ralf Buckley
language : en
Publisher: CABI
Release Date : 2009
Ecotourism written by Ralf Buckley and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Science categories.
"Focusing on fundamental ecotourism concepts, this broad-based textbook provides a basis for studies into environmental-based tourism. It covers key topics such as the management, economics, and potential environmental impacts, both positive and negative, of this popular and growing sector"--Publisher description.
Toward Advancing A Theory Of Ecotourism Market Segmentation
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Author : Nancy Elizabeth Chesworth
language : en
Publisher:
Release Date : 1999
Toward Advancing A Theory Of Ecotourism Market Segmentation written by Nancy Elizabeth Chesworth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Ecotourism categories.
Tourism Recreation And Sustainability
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Author : Stephen F. McCool
language : en
Publisher: CABI
Release Date : 2008
Tourism Recreation And Sustainability written by Stephen F. McCool and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book is designed to illustrate many of the issues and approaches associated with sustainable tourism development, policy and research. Included are case studies of tourism development using both quantitative and qualitative methods, analytical frameworks for managing tourism and chapters addressing critical questions about the relationship between tourism and sustainability goals. As a whole, the book demonstrates the many dimensions and topics associated with attempts to address the complex issues associated with sustainability and tourism. Added in this second edition, are several new chapters that address emerging issues in management of tourism. Part I (Frameworks and Approaches) discusses the need for integration of social and environmental issues in tourism development. Part II (Tourism and Place) explicitly recognizes the importance of understanding the values and attributes of areas that become tourist destinations. Part III (Emerging Issues in Culture and Tourism) illustrates that we live in a dynamic world, that what was once acceptable is no longer, that our mental models of tourism development are in constant change and that researchers and policy makers must be alert to shifting public values and beliefs. This part includes material on local attitudes, poverty alleviation, indigenous people and tourism, and a discussion about culture and tourism. The book has 16 chapters and a subject index.
Compendium Ii
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Author : R. L. Macnaughton
language : en
Publisher: Sault Sainte Marie, Ont. : Canada Ontario Northern Ontario Development Agreement, Northern Forestry Program
Release Date : 1994
Compendium Ii written by R. L. Macnaughton and has been published by Sault Sainte Marie, Ont. : Canada Ontario Northern Ontario Development Agreement, Northern Forestry Program this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with FORESTRY POLICY categories.
This report contains descriptive summaries of 38 projects under the Applied Research, Technology Development and Transfer, and Decision Support sub-programs, and three Socio-Economic Analysis projects. The projects focus on the forestry/wildlife interface, smaller scale harvesting and silvicultural systems, and forest-based ecotourism opportunities. Each project summary describes the objectives, methodology, expected results, and implications of the research.
Toward Advancing A Theory Of Ecotourism Market Segmentation
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Author : Nancy Elizabeth Chesworth
language : en
Publisher:
Release Date : 2000
Toward Advancing A Theory Of Ecotourism Market Segmentation written by Nancy Elizabeth Chesworth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Ecotourism categories.
Market Segmentation Analysis
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Author : Sara Dolnicar
language : en
Publisher: Springer
Release Date : 2018-07-20
Market Segmentation Analysis written by Sara Dolnicar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Noda Notes
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Author :
language : en
Publisher:
Release Date : 1994
Noda Notes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Handbook On Tourism Market Segmentation
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Author :
language : en
Publisher:
Release Date : 2007
Handbook On Tourism Market Segmentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Market segmentation categories.
Ecotourism
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Author : Stephen Wearing
language : en
Publisher: Routledge
Release Date : 2013-06-17
Ecotourism written by Stephen Wearing and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
'Ecotourism' outlines the phenomenon of Ecotourism; its sources and its development as a concept. Conservation issues are now at the forefront of public opinion - Nature is calling us to its wilds and we are responding in droves. The decline of natural rainforests, loss of endangered species, global warming and land degradation have galvanised public support for conservation. The interest in Ecotourism and nature-orientated tourism has coincided with this worldwide concern Using relevant case studies, 'Ecotourism' examines the potential positive social and environmental benefits of Ecotourism and is ideal for both students of tourism and practitioners within the tourism industry. 'Ecotourism' will also be of interest to environmental groups, land managers, academics and planners. Indeed anyone interested in examining what Ecotourism is and how it may hold the potential to solve or at least mitigate several of the great problems of our age. An example being arguably the greatest of these dilemmas: to satisfy human needs for employment, income and economic development, while at the same time protecting the environment. Stephen Wearing and John Neil are both lecturers at the School of Tourism Studies, University of Technology, Sydney, Australia.