A Semiotic Landscape Panorama S Miotique
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Semiotic Landscapes
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Author : Adam Jaworski
language : en
Publisher: A&C Black
Release Date : 2010-06-10
Semiotic Landscapes written by Adam Jaworski and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10 with Language Arts & Disciplines categories.
Landscapes generate meaning and impact on three major areas of scholarly interest: language and visual discourse, spatial practices and global capitalism.
Semiotics And Pragmatics
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Author : Herman Parret
language : en
Publisher: John Benjamins Publishing
Release Date : 1983
Semiotics And Pragmatics written by Herman Parret and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Literary Criticism categories.
Looking at the 'semiotic landscape' - the panorama of constituted semiotics - two traditions seem to have developed separately and without interpenetration. Anglo-Saxon semioticians consider the Peircean framework to provide the adequate conceptual apparatus, whereas so-called 'Continental' semioticians refer to the sign theory in Saussure and in its interpretation by Hjelmslev (for instance, the École sémiotique de Paris). Evaluating each other's projects, methods, and results could lead to a balanced view. The purpose of this monograph is to get the best out of the adequate insights from both sides, and to make suggestions how the semioticians from the Peircean or Saussuro-Hjelmslevian school can be removed from their isolationist positions. A comparison and homologation of these two orientations will be carried out from the angle of the impact of pragmaticism on both semiotic orientations. How intentionality, action, conventionality, interlocution are integrated in both orientations will be given particular emphasis.
Signs In Use
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Author : Jørgen Dines Johansen
language : en
Publisher: Routledge
Release Date : 2005-07-26
Signs In Use written by Jørgen Dines Johansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-26 with Language Arts & Disciplines categories.
Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
The Cognitive Semiotics Of Film
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Author : Warren Buckland
language : en
Publisher: Cambridge University Press
Release Date : 2000-05-29
The Cognitive Semiotics Of Film written by Warren Buckland and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-29 with Performing Arts categories.
In The Cognitive Semiotics of Film, Warren Buckland argues that the conflict between cognitive film theory and contemporary film theory is unproductive. Examining and developing the work of 'cognitive film semiotics', a neglected branch of film theory that combines the insights of cognitive science with those of linguistics and semiotics, he investigates Michel Colin's cognitive semantic theory of film; Francesco Casetti and Christian Metz's theories of film enunciation; Roger Odin's cognitive-pragmatic film theory; and Michel Colin and Dominique Chateau's cognitive studies of film syntax, which are viewed within the framework of Noam Chomsky's transformational generative grammar. Presenting a survey of cognitive film semiotics, this study also re-evaluates the film semiotics of the 1960s, highlights the weaknesses of American cognitive film theory, and challenges the move toward 'post-theory' in film studies.
Degr S
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Author :
language : fr
Publisher:
Release Date : 1980
Degr S written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Semiotics categories.
Sfera E Il Labirinto
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Author : Manfredo Tafuri
language : en
Publisher: MIT Press (MA)
Release Date : 1990
Sfera E Il Labirinto written by Manfredo Tafuri and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Architecture categories.
"Tafuri's work is probably the most innovative and exciting new form of European theory since French poststructuralism and this book is probably the best introduction to it for the newcomer. ..."
Arctic Nation
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Author : Juan Díaz Canales
language : en
Publisher: ipicturebooks
Release Date : 2004
Arctic Nation written by Juan Díaz Canales and has been published by ipicturebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Blacksad (Fictitious character) categories.
His name is John Blacksad. He's a private detective who's seen much evil in the past, but never in his long life has he encountered a case as bizarre, as twisted, or as deadly as the one he accepts now. In a town where white supremacists have moved in and are brutally seizing control, Blacksad is asked to find a kidnapped child and bring the kidnappers to justice. As he gets deeper into his investigation, Blacksad discovers a tale of sickening horror involving murder and worse that condemns some of the town's most powerful citizens.
Multisensory Human Food Interaction
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Author : Carlos Velasco
language : en
Publisher: Frontiers Media SA
Release Date : 2018-07-26
Multisensory Human Food Interaction written by Carlos Velasco and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-26 with categories.
Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.
Creating Value
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Author : Laura R. Oswald
language : en
Publisher: OUP Oxford
Release Date : 2015-01-22
Creating Value written by Laura R. Oswald and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Business & Economics categories.
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Marketing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: OUP Oxford
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.