A Social Media Primer
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A Social Media Primer
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Author : Karin Wills
language : en
Publisher: eBookIt.com
Release Date : 2011-07-29
A Social Media Primer written by Karin Wills and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-29 with Business & Economics categories.
The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization. This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization. What you will find in this book: -Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization. -References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information. What you won't find in this book: -Charts, graphs, and statistics. -Case studies. -Details on how to use social media tools.
Modern Communication With Social Media
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Author : Mamta Dalal
language : en
Publisher: BPB Publications
Release Date : 2019-10-09
Modern Communication With Social Media written by Mamta Dalal and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-09 with Business & Economics categories.
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and more! DESCRIPTIONÊ The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms.Ê The book is a simplified primer or guide to Communication and Social Media. The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools. KEY FEATURESÊ Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for business WHAT WILL YOU LEARN Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platforms WHO THIS BOOK IS FORÊ This book is for those who are looking to familiarize themselves with communication concepts and social media. Table of Contents 1. Communication 2. Communication Channels 3. Social Media 4. Twitter 5. Facebook 6. WhatsApp 7. Instagram 8. Pinterest 9. LinkedIn 10. Social Media Management Tools 11. Appendix
Social Media Marketing
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Author : Niklas Myhr
language : en
Publisher:
Release Date : 2011-01-31
Social Media Marketing written by Niklas Myhr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-31 with Business & Economics categories.
Social Media Analytics
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Author : Sandeep Kautish
language : en
Publisher:
Release Date : 2017-05-04
Social Media Analytics written by Sandeep Kautish and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Internet marketing categories.
Social Media Communication
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Author : Jeremy Harris Lipschultz
language : en
Publisher: Routledge
Release Date : 2020-05-27
Social Media Communication written by Jeremy Harris Lipschultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Computers categories.
This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Social Networking Primer For Professionals
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Author : James Shumate
language : en
Publisher:
Release Date : 2013-05-01
Social Networking Primer For Professionals written by James Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-01 with categories.
Now is the time to jump into social marketing. We're sure you've noticed that the traditional methods of marketing just aren't working as well as they used to. And, on top of that competition is at a higher level than ever before. It's time to take the bull by the horns and dive into social media networks!Today almost everything is electronic. It's easy to change, update and upgrade as often as desired. That presents another issue - online resources such as websites and social media have changed dramatically over the past few years and they will continue to change on a continual basis. The vast majority of the changes are beneficial to businesses. But it can be hard to keep up.What does this mean to you? Simple. It means that you MUST get on board with social media and online marketing TODAY! If you wait too long, your competition will be light years ahead of you and it will become very difficult and time consuming to catch up.Our goal is to give you a general overview of the social media networks and online opportunities that are available today. Bear in mind that by the time you get used to them, they'll change. But now when they change, you'll be familiar enough with the process to change with them! Dive in! And be:- Be Curious- Have Fun - Discover- Start a Conversation- Become an Expert In Your Field Online- Win With This New Exposure
Manager S Guide To Social Media
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Author : Scott Klososky
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-12-24
Manager S Guide To Social Media written by Scott Klososky and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-24 with Business & Economics categories.
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques
Now Is Gone
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Author : Geoff Livingston
language : en
Publisher:
Release Date : 2007
Now Is Gone written by Geoff Livingston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mass media and business categories.
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
Social Media Communication
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Author : Jeremy Harris Lipschultz
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-18
Social Media Communication written by Jeremy Harris Lipschultz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Language Arts & Disciplines categories.
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
The Social Media Starter Kit Collection
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Author : Jon Reed
language : en
Publisher: FT Press
Release Date : 2013-04-27
The Social Media Starter Kit Collection written by Jon Reed and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-27 with Business & Economics categories.
A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell
