A Study In Eighteenth Century Advertising Methods
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A Study In Eighteenth Century Advertising Methods
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Author : Francis Cecil Doherty
language : en
Publisher: Edwin Mellen Press
Release Date : 1992
A Study In Eighteenth Century Advertising Methods written by Francis Cecil Doherty and has been published by Edwin Mellen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
The Changing Face Of Corpus Linguistics
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Author : Antoinette Renouf
language : en
Publisher: Rodopi
Release Date : 2016-08
The Changing Face Of Corpus Linguistics written by Antoinette Renouf and has been published by Rodopi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with Computers categories.
Preliminary Material /Antoinette Renouf and Andrew Kehoe -- The corpus-user's chorus: (Based on The Major General's Song from Gilbert and Sullivan's The Pirates of Penzance) /Antoinette Renouf and Andrew Kehoe -- Introduction: The changing face of corpus linguistics /Antoinette Renouf and Andrew Kehoe -- Oh Canada! Towards the Corpus of Early Ontario English /Stefan Dollinger -- Favoring Americanisms? vs. before and in Early English in Australia: A corpus-based approach /Clemens Fritz -- Computing the Lexicons of Early Modern English /Ian Lancashire -- EFL dictionaries, grammars and language guides from 1700 to 1850: testing a new corpus on points of spokenness /Manfred Markus -- The Old English Apollonius of Tyre in the light of the Old English Concordancer /Antonio Miranda García , Javier Calle Martín , David Moreno Olalla and Gustavo Muñoz González -- Prediction with SHALL and WILL: a diachronic perspective /Maurizio Gotti -- Circumstantial adverbials in discourse: a synchronic and a diachronic perspective /Anneli Meurman-Solin and Päivi Pahta -- Changes in textual structures of book advertisements in the ZEN Corpus /Caren auf dem Keller -- “Curtains like these are selling right in the city of Chicago for USD 1.50” - The mediopassive in American 20th-century advertising language /Marianne Hundt -- Recent grammatical change in written English 1961-1992: some preliminary findings of a comparison of American with British English /Geoffrey Leech and Nicholas Smith -- Social variation in the use of apology formulae in the British National Corpus /Mats Deutschmann -- How recent is recent? On overcoming interpretational difficulties /Göran Kjellmer -- Looking at looking: Functions and contexts of progressives in spoken English and 'school' English /Ute Römer -- Ditransitives, the Given Before New principle, and textual retrievability: a corpus-based study using ICECUP /Gabriel Ozón -- The Spanish pragmatic marker pues and its English equivalents /Anna-Brita Stenström -- WebCorp: A tool for online linguistic information retrieval and analysis /Barry Morley -- Diachronic linguistic analysis on the web with WebCorp /Andrew Kehoe -- New ways of analysing ESL on the WWW with WebCorp and WebPhraseCount /Josef Schmied -- I'm like, “Hey, it works!”: Using GlossaNet to find attestations of the quotative (be) like in English-language newspapers /Cédrick Fairon and John V. Singler -- Corpus linguistics and English reference grammars /Joybrato Mukherjee -- Tracking ongoing grammatical change and recent diversification in present-day standard English: the complementary role of small and large corpora /Christian Mair -- but it will take time...points of view on a lexical grammar of English /Michaela Mahlberg -- Corpus linguistics, grammar and theory: Report on a panel discussion at the 24th ICAME conference /Jan Aarts.
Publishing Business In Eighteenth Century England
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Author : James Raven
language : en
Publisher: Boydell & Brewer Ltd
Release Date : 2014
Publishing Business In Eighteenth Century England written by James Raven and has been published by Boydell & Brewer Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern political economy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what it meant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.
Tea And The Tea Table In Eighteenth Century England Vol 2
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Author : Markman Ellis
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-01
Tea And The Tea Table In Eighteenth Century England Vol 2 written by Markman Ellis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-01 with History categories.
This four-volume, reset collection takes as its starting point the earliest substantial descriptions of tea as a commodity in the mid-seventeenth century, and ends in the early nineteenth century with two key events: the discovery of tea plants in Assam in 1823, and the dissolution of the East India Company’s monopoly on the tea trade in 1833.
Down And Out In Eighteenth Century London
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Author : Tim Hitchcock
language : en
Publisher: A&C Black
Release Date : 2004-11-01
Down And Out In Eighteenth Century London written by Tim Hitchcock and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-01 with History categories.
London in the 18th century was the greatest city in the world. It was a magnet that drew men and women from the rest of England in huge numbers. For a few the streets were paved with gold, but for the majority it was a harsh world with little guarantee of money or food. For the poor and destitute, London's streets offered little more than the barest living. Yet men, women and children found a great variety of ways to eke out their existence, sweeping roads, selling matches, singing ballads and performing all sorts of menial labor. Many of these activities, apart from the direct begging of the disabled, depended on an appeal to charity, but one often mixed with threats and promises. Down and Out in Eighteenth-Century London provides a remarkable insight into the lives of Londoners, for all of whom the demands of charity and begging were part of their everyday world.
Opening Windows On Texts And Discourses Of The Past
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Author : Janne Skaffari
language : en
Publisher: John Benjamins Publishing
Release Date : 2005-03-24
Opening Windows On Texts And Discourses Of The Past written by Janne Skaffari and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-24 with Language Arts & Disciplines categories.
This volume presents a variety of pragmatic and discourse analytical approaches to a wide range of linguistic data and historical texts, including data from English, French, Irish, Latin, and Spanish. This diversity of research questions and methods is a feature of the field of historical pragmatics, which by its very nature has to take into account the multiplicity of historical contexts and the infinite variety of human interaction. This is highlighted in the book’s introduction by means of the metaphor of "opening windows". Each chapter is a window affording a different view of the linguistic and textual landscape. Some of these windows were opened by historical linguists who have acquired discourse perspectives, some by pragmaticians with historical interests, and others by literary scholars drawing from linguistic pragmatics. Contributors include L. J. Brinton, A. H. Jucker, F. Salager-Meyer, I. Taavitsainen, B. Wehr, L. Wright, and sixteen others.
Revising Women
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Author : Paula R. Backscheider
language : en
Publisher: Taylor & Francis
Release Date : 2002-10-21
Revising Women written by Paula R. Backscheider and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-21 with Literary Criticism categories.
A collection of essays from feminist critics, each of which explores the history of the English novel, literature's place in cultural debate and women's studies. They begin with the fictions of the late 17th century and end with Maria Edgeworth and Jane Austen.
Celebrity Culture And The Myth Of Oceania In Britain
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Author : Ruth Scobie
language : en
Publisher: Boydell & Brewer
Release Date : 2019
Celebrity Culture And The Myth Of Oceania In Britain written by Ruth Scobie and has been published by Boydell & Brewer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with History categories.
An intriguing case study on how popular images of Oceania, mediated through a developing culture of celebrity, contributed to the formation of British identity both domestically and as a nascent imperial power in the eighteenth century.
News Newspapers And Society In Early Modern Britain
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Author : Joad Raymond
language : en
Publisher: Routledge
Release Date : 2013-10-16
News Newspapers And Society In Early Modern Britain written by Joad Raymond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with History categories.
Between 1600 and 1800 newspapers and periodicals moved to the centre of British culture and society. This volume offers a series of perspectives on the developing relations between news, its material forms, gender, advertising, drama, medicine, national identity, the book trade and public opinion.
Selling Science In The Age Of Newton
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Author : Jeffrey R. Wigelsworth
language : en
Publisher: Routledge
Release Date : 2016-04-01
Selling Science In The Age Of Newton written by Jeffrey R. Wigelsworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Science categories.
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.