A Study Of Four Media
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A Study Of Four Media Their Accumulative And Repeat Audiences
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Author : Politz (Alfred) Research, Inc., New York
language : en
Publisher:
Release Date : 1953
A Study Of Four Media Their Accumulative And Repeat Audiences written by Politz (Alfred) Research, Inc., New York and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Advertising categories.
A Study Of Four Media
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Author : Alfred Politz Research, Inc
language : en
Publisher:
Release Date : 1953
A Study Of Four Media written by Alfred Politz Research, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Advertising categories.
A Study Of Four Media
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Author : Alfred Politz Research, Inc
language : en
Publisher:
Release Date : 1953
A Study Of Four Media written by Alfred Politz Research, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Advertising categories.
Advertising And The Dynamics Of Mass Media
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Author : Leon Arons
language : en
Publisher:
Release Date : 19??
Advertising And The Dynamics Of Mass Media written by Leon Arons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Doing Media Research
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010
Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
A Study Of The Believability Of Advertising In Four Media
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Author : Ronald D. Geskey
language : en
Publisher:
Release Date : 1973
A Study Of The Believability Of Advertising In Four Media written by Ronald D. Geskey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Digital Media Influence
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2020-03-09
Digital Media Influence written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Language Arts & Disciplines categories.
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
A Study On The Trend Of Media Mix For The Last Ten Years In Four Countries
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Author : Doo H. Lee
language : en
Publisher:
Release Date : 2007
A Study On The Trend Of Media Mix For The Last Ten Years In Four Countries written by Doo H. Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising media planning categories.
A Comparative Study Of Four Drawing Media
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Author : Budd Harris Bishop
language : en
Publisher:
Release Date : 1960
A Comparative Study Of Four Drawing Media written by Budd Harris Bishop and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Drawing categories.
From Grassroots Activism To Disinformation
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Author : Aim Sinpeng
language : en
Publisher: ISEAS-Yusof Ishak Institute
Release Date : 2020-10-21
From Grassroots Activism To Disinformation written by Aim Sinpeng and has been published by ISEAS-Yusof Ishak Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-21 with Social Science categories.
This book reflects on the role of social media in the past two decades in Southeast Asia. It traces the emergence of social media discourse in Southeast Asia, and its potential as a “liberation technology” in both democratizing and authoritarian states. It explains the growing decline in internet freedom and increasingly repressive and manipulative use of social media tools by governments, and argues that social media is now an essential platform for control. The contributors detail the increasing role of “disinformation” and “fake news” production in Southeast Asia, and how national governments are creating laws which attempt to address this trend, but which often exacerbate the situation of state control. From Grassroots Activism to Disinformation explores three main questions: How did social media begin as a vibrant space for grassroots activism to becoming a tool for disinformation? Who were the main actors in this transition: governments, citizens or the platforms themselves? Can reformists “reclaim” the digital public sphere? And if so, how?