A Study On Consumer Behaviour Towards Dairy And Softdrink Beverages With Special Reference To Chittoor District
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A Study On Consumer Behaviour Towards Dairy And Softdrink Beverages With Special Reference To Chittoor District
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Author : Dr. P. Lokesh Muni Kumar
language : en
Publisher: Laxmi Book Publication
Release Date : 2023-11-25
A Study On Consumer Behaviour Towards Dairy And Softdrink Beverages With Special Reference To Chittoor District written by Dr. P. Lokesh Muni Kumar and has been published by Laxmi Book Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-25 with Art categories.
Consumer Behavior towards Dairy and Soft Drink Beverages India is now known as the "Oyster" of the global dairy and soft drink beverage industries. It provides a plethora of options for companies throughout the world who want to cash in on one of the world's largest and fastest-growing marketplaces for milk and soft drinks. The Indian dairy and soft drink beverage business is constantly expanding, attempting to keep up with the world's rapid advancement. The dairy industry and soft drink beverages are major in India. The dairy industry is a good complement to agriculture and can help vegetarians acquire more protein in their diet. The dairy industry has grown in importance as a source of rural employment and revenue in recent decades.
Consumer Behaviour Towards Dairy Products
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Author : Margani Soma Sekhara
language : en
Publisher:
Release Date : 2016-05-28
Consumer Behaviour Towards Dairy Products written by Margani Soma Sekhara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-28 with categories.
Acceptability Choice And Preference Of Brands And Flavours Of Dairy Fruit Beverages By Black Female Consumers
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Author : Cecilia Elaine Visser
language : en
Publisher:
Release Date : 2013
Acceptability Choice And Preference Of Brands And Flavours Of Dairy Fruit Beverages By Black Female Consumers written by Cecilia Elaine Visser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The purpose of this study was to determine, understand and describe the acceptability, choice and preference of dairy fruit beverages by a group of black South-African female consumers. Food choice, acceptability and preference are complex and dynamic processes, influenced by various interrelated factors. The study was conducted in two phases. During the first phase a quantitative research approach was followed to collect demographic, purchasing and consumption information of the participants and to determine their hedonic responses towards the dairy fruit beverages by means of standardised sensory evaluation tests. A qualitative research approach was followed during the second phase of the study where focus group discussions were conducted to obtain supportive information for the interpretation and explanation of the data obtained during the first phase of the study. The target population for this study was black adult female consumers. They were chosen because of the high consumption and the popularity of dairy fruit beverages amongst them. The participants were selected from consumers who visited the School of Cookery at a large dairy company in Queensburgh in Kwa-Zulu Natal. The participants all spoke isiZulu and the majority completed Grade 12 or had a tertiary education. The participants were from Durban and surrounding areas. The average age of the participants was 35 years. The purchasing and consumption information revealed that the participants purchased dairy fruit beverages on average once a week from a local supermarket. The dairy fruit beverages were consumed more often in summer and with special occasions (such as birthday parties). The majority of the participants indicated that they preferred to purchase and consume a specific brand. The flavour purchased the most was the pineapple flavour. The results from the preference rating tests indicated that the main discriminating sensory attribute was taste and then flavour. The results from the preference ranking test indicated that the peach flavour was the most preferred fruit flavour. This was in contrast to the purchasing and consumption information which indicated that they mostly buy and consume the pineapple flavour. It was evident from the focus group discussions that all the participants were familiar with dairy fruit beverages and consumed it regularly. This was also supported by the demographic, purchasing and consumption information. The results from the focus group discussions confirmed that taste and appearance are important sensory attributes during food choice. The participants emphasised that the appearance must represent Ķreal fruit juice Ķ (it must not look like a soft drink) and must also smell like Ķreal fruit Ķ . It was clear that a high price is associated with good quality. Brand loyalty and social status were associated with the dairy fruit beverage brands, and indicated the powerful impact of mass media and advertisements on the perception and choices of dairy fruit beverages. Children were also mentioned as a persuading factor that influenced the choice and purchase of certain brands of dairy fruit beverages. This study contributed to understand and describe the consumer behaviour of the black female consumers in South Africa. The study added support to the implementation of strategic planning in the product development and marketing divisions of a food manufacturing company, to ensure that the consumer is satisfied and that expectations have been met. The quantitative and qualitative results supported and complemented another. Using both quantitative and qualitative research approaches are recommended when cross-cultural consumers in the South African context is the target population.
Comparative Study On Consumer Preference Of Fruit Drinks And Carbonated Drinks In Sri Lankan Beverage Market
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Author : Roshini Rambukwella
language : en
Publisher:
Release Date : 2015
Comparative Study On Consumer Preference Of Fruit Drinks And Carbonated Drinks In Sri Lankan Beverage Market written by Roshini Rambukwella and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Carbonated beverage industry categories.
An Investigation Into The Role Of Emotional Branding In The Cola Market With Particular Reference To Coca Cola
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Author : Miriam Mennen
language : en
Publisher: GRIN Verlag
Release Date : 2010-03-12
An Investigation Into The Role Of Emotional Branding In The Cola Market With Particular Reference To Coca Cola written by Miriam Mennen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-12 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70 % - A, New College Durham, course: BA (HONS) Management, Business and Administration, language: English, abstract: The business area of marketing has become increasingly important over the last few decades turning marketing activities into a critical success factor. Emotional benefits in marketing have received more and more attention and discussion because they work beyond the awareness of the customer and influence their buying behaviour. In an article from the Canadian Marketing Association, Glenn Livingston (2004) says that most of the people do not want to believe that they are or can be emotionally influenced by brands. They do not want to admit to using brands as a method of partially supporting their self-esteem but this is what makes the emotional benefit motivation such an important technique in marketing. It is the case that emotional benefits are so elusive and hidden that it makes them incredibly powerful and persuasive. Companies like Coca-Cola, Gillette or Victoria’s Secret understand the art of accessing, with intelligence and sensitivity, the true power behind human emotions. They form their brands in a way that they become a face and a character in order to reach the overall aim: the identification of customers with the brand. Today’s most successful brands have built relationships with consumers by engaging them in a personal dialogue that responds to their needs. In fact, many brands make the mistake of trying to force the emotional benefit by telling the customer directly. As soon as this thought is then put into language and made conscious, a person’s adult mind will make rational decisions and realize that this product does not make them a different person. As Coca-Cola is the number one on the “Interbrand’s Annual Ranking of 100 of the World’s Most Valuable Brands”, the researcher will take this brand as an example and applies the findings on how consumers are emotionally attached by this brand and how it was able to find its way into consumers’ psyche. The basic knowledge of marketing and the nature of emotional branding as a specific marketing tool is provided in chapter two through the use of an extensive literature review, which examines the key theoretical perspectives influencing this study.
Reducing Soft Drink Consumption Using Nudges
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Author : Ryan Calabro
language : en
Publisher:
Release Date : 2022
Reducing Soft Drink Consumption Using Nudges written by Ryan Calabro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The overconsumption of soft drink is an emerging health issue due to its high sugar content. This has led several countries to implement strategies to reduce soft drink consumption, such as taxation, restricting access to soft drinks in certain environments, and introducing health-related warning labels. While each of these strategies has shown varying levels of success, an alternative strategy could have more success without limiting freedom of choice, nor financially disadvantaging those who choose to drink soft drink. One such strategy is a behaviour change strategy called nudging, which has shown success in promoting healthier eating behaviours. The overarching aim of the present thesis was to investigate the socio-cognitive factors associated with soft drink consumption, and design interventions that use nudges to increase healthy beverage choices. The present thesis contained five studies, collated in three chapters. -- Study 1 (Chapter 1) presents a systematic literature review and meta-analysis that aimed to identify the socio-cognitive determinants associated with the amount and frequency of sugar-sweetened beverage consumption. The results from the meta-analysis showed that the determinants most strongly associated with sugar-sweetened beverage consumption were those that were part of the Theory of Planned Behaviour (i.e., attitudes, subjective norms, and perceived behavioural control) as well as habits. It was suggested that nudging interventions should be based on the components of the theory and target habits to be maximally effective at reducing sugar-sweetened beverage consumption. -- Studies 2 and 3 (Chapter 2) investigated whether subtle wrap-based nudges on a vending machine could influence beverage choices in both a laboratory (Study 2) and an online study (Study 3). Across three types of wrap-based nudges (cues, branding, and colour), there was no significant influence on beverage choice. However, the control vending machine (coloured black) in Study 3 significantly increased caffeine-based choices. -- Study 4 (Chapter 3) investigated whether featuring a traffic light system on a vending machine could influence beverage choices. Results showed that it did not. Study 5 expanded the design to include a condition that increased the range of healthy beverages, plus a condition that combined this with traffic lights. Increasing the healthy range resulted in a small but significant increase in healthy beverage choices, and when combined with traffic lights produced a larger increase in healthy beverage choices; in fact, it was the only condition that showed more healthy than unhealthy choices. -- Overall, the present thesis provides promising interventions to reduce soft drink consumption by offering a practical and effective approach based on nudging consumers towards healthier beverage choices. The thesis provides evidence that subtle nudges (i.e., branding, pictured beverages, or colours) may be less effective at reducing soft drink choices, whereas using more explicit nudges (i.e., featuring traffic lights, and increasing the healthy range) or combining nudges are likely a more successful approach towards reducing soft drink choices.
Principles Of Nutrigenetics And Nutrigenomics
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Author : Raffaele De Caterina
language : en
Publisher: Academic Press
Release Date : 2019-09-22
Principles Of Nutrigenetics And Nutrigenomics written by Raffaele De Caterina and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-22 with Medical categories.
Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is the most comprehensive foundational text on the complex topics of nutrigenetics and nutrigenomics. Edited by three leaders in the field with contributions from the most well-cited researchers conducting groundbreaking research in the field, the book covers how the genetic makeup influences the response to foods and nutrients and how nutrients affect gene expression. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is broken into four parts providing a valuable overview of genetics, nutrigenetics, and nutrigenomics, and a conclusion that helps to translate research into practice. With an overview of the background, evidence, challenges, and opportunities in the field, readers will come away with a strong understanding of how this new science is the frontier of medical nutrition. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is a valuable reference for students and researchers studying nutrition, genetics, medicine, and related fields. Uniquely foundational, comprehensive, and systematic approach with full evidence-based coverage of established and emerging topics in nutrigenetics and nutrigenomics Includes a valuable guide to ethics for genetic testing for nutritional advice Chapters include definitions, methods, summaries, figures, and tables to help students, researchers, and faculty grasp key concepts Companion website includes slide decks, images, questions, and other teaching and learning aids designed to facilitate communication and comprehension of the content presented in the book
Understanding Multinationals From Emerging Markets
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Author : Alvaro Cuervo-Cazurra
language : en
Publisher: Cambridge University Press
Release Date : 2014-06-26
Understanding Multinationals From Emerging Markets written by Alvaro Cuervo-Cazurra and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-26 with Business & Economics categories.
This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.
Global Supply Chains Standards And The Poor
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Author : Johan F. M. Swinnen
language : en
Publisher: CABI
Release Date : 2007
Global Supply Chains Standards And The Poor written by Johan F. M. Swinnen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This book looks at the restructuring of the agri-food industry and the rise of global retail chains in developing and transition countries, focusing on the implications of these changes for the poor. Part I (chapters 2-7) (i) identifies global changes in food standards and supply chains, (ii) explains their emergence and relevance for today's trade and development debate, and (iii) presents a series of conceptual frameworks necessary to understand the changes and their effects. Part II (chapters 8-18) contains a set of empirical studies, organized by region, which present new quantitative information on the effects of globalization and vertical contracting in modern supply chains in developing, emerging and transition countries. Part III (chapters 19-22) discusses the implications of these developments for the international policy agenda. The book has a subject index.
Microbial Zoonoses And Sapronoses
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Author : Zdenek Hubálek
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-25
Microbial Zoonoses And Sapronoses written by Zdenek Hubálek and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-25 with Medical categories.
This book presents the state of art in the field of microbial zoonoses and sapronoses. It could be used as a textbook or manual in microbiology and medical zoology for students of human and veterinary medicine, including Ph.D. students, and for biomedicine scientists and medical practitioners and specialists as well. Surprisingly, severe zoonoses and sapronoses still appear that are either entirely new (e.g., SARS), newly recognized (Lyme borreliosis), resurging (West Nile fever in Europe), increasing in incidence (campylobacterosis), spatially expanding (West Nile fever in the Americas), with a changing range of hosts and/or vectors, with changing clinical manifestations or acquiring antibiotic resistance. The collective term for those diseases is (re)emerging infections, and most of them represent zoonoses and sapronoses (the rest are anthroponoses). The number of known zoonotic and sapronotic pathogens of humans is continually growing − over 800 today. In the introductory part, short characteristics are given of infectious and epidemic process, including the role of environmental factors, possibilities of their epidemiological surveillance, and control. Much emphasis is laid on ecological aspects of these diseases (haematophagous vectors and their life history; vertebrate hosts of zoonoses; habitats of the agents and their geographic distribution; natural focality of diseases). Particular zoonoses and sapronoses are then characterized in the following brief paragraphs: source of human infection; animal disease; transmission mode; human disease; epidemiology; diagnostics; therapy; geographic distribution.