A Text Book Of Virtual Marketing
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A Text Book Of Virtual Marketing
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Author : Sameer A Kulkarni
language : en
Publisher: Excel Books India
Release Date : 2008-05
A Text Book Of Virtual Marketing written by Sameer A Kulkarni and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05 with Business & Economics categories.
This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen
A Textbook On Digital Marketing
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Author : Dr. Tanvi Gupta
language : en
Publisher: Puffins Publishers Private Limited
Release Date : 2021-02-25
A Textbook On Digital Marketing written by Dr. Tanvi Gupta and has been published by Puffins Publishers Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.
It is a comprehensive textbook on Digital Marketing based on the syllabus of Guru Gobind Singh Indraprastha University, Delhi. The book covers all the mentioned concepts along with quick revision section after each chapter, important questions and unit-wise MCQ's.
Internet Marketing Essentials
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Author : Jeff Larson
language : en
Publisher:
Release Date : 2013
Internet Marketing Essentials written by Jeff Larson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic commerce categories.
Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 13 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.
Social Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-11-17
Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Internet Marketing
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Author : Carolyn F. Siegel
language : en
Publisher: South-Western College
Release Date : 2006
Internet Marketing written by Carolyn F. Siegel and has been published by South-Western College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
E Marketing
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Author : PRABHU TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date :
E Marketing written by PRABHU TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The internet has had a major impact on the way businesses market their products and services. Every business has a marketing strategy that is heavily influenced by the internet. The number of companies selling goods online through e-commerce has increased rapidly, as one might expect. Some businesses are entirely online. Many bricks-and-mortar businesses ('bricks-and-clicks') are also selling their goods and services online. However, many other business models are making use of the internet to advertise their products and services via websites, content marketing, email, apps, search marketing, social media sites such as Twitter, and networking sites such as LinkedIn, among other methods. You can do a wide range of marketing activities using the internet, from market research to customer service improvement. Aside from the lower overhead and the ability to reach a larger audience than traditional brick-and-mortar businesses, ecommerce has many advantages over them. Customer loyalty can also be increased by providing excellent online sales service. However, it's a highly competitive world out there, and small businesses must be on top of their game to be successful in it. Website design, search engine optimisation, and pay-per-click advertising must all be flawless. Even if you don't have a brick-and-mortar location, you can still benefit from a well-designed business website. However, the internet's marketing potential extends far beyond this. It is possible to inform visitors about your product or service and advertise special deals. The best way to improve customer service is to provide useful information and allow customers to provide feedback. If no one visits your website, it is of no use to you. Choosing a memorable name, promoting your site via email marketing campaigns, and including your website's URL in printed marketing materials and company stationery are all simple ways to boost traffic to your site. It's possible to use online equivalents to traditional marketing methods such as putting up ads on other websites that your target customers are likely to use or establishing affiliate marketing relationships with other companies. If you want to build your online reputation, you can use content marketing techniques such as blogging, commenting on forums, or writing articles for industry websites. Search engine rankings are also a great way to gain visibility. It is generally accepted that search engine optimization and pay-per-click advertising are the most effective ways to attract relevant visitors. It's easy to communicate with current and potential customers via email, which is both convenient and cost-effective. You can use email to promote special offers and new products, as well as drive traffic to your website. Traditional marketing mailings have lower costs, but email marketing has higher response rates. When it comes to testing and tweaking your mailings to increase response rates, it's simple to do so. Facebook, Twitter, and LinkedIn are essential tools for promoting your business online. Using social media can help you build your brand, demonstrate your expertise, and build relationships with your customers. Finally, they allow you to promote yourself and your business in a wide range of ways that will ultimately result in increased sales.
An Introduction To Social Media Marketing
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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2014-11-20
An Introduction To Social Media Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.
E Marketing Text Cases
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Author : Prof.Vinod V.Sople
language : en
Publisher:
Release Date : 2011-06-01
E Marketing Text Cases written by Prof.Vinod V.Sople and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-01 with categories.
About The Book: This book provides a strategic framework for e-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. One of the major benefits is reduction in transaction cost followed by the global reach with speed. The interactive nature of E-marketing differentiates it from traditional marketing. E-marketing is having a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management system. Effective e- Marketing requires well formulated strategy to synergize a company s business model with a website function and appearance, focusing on target market segments, proper advertising and promotional tools.The book consists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein.
Principles Of Internet Marketing
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Author : Ward A. Hanson
language : en
Publisher: Thomson
Release Date : 2000
Principles Of Internet Marketing written by Ward A. Hanson and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Internet marketing categories.
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
E Marketing
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Author : Raymond D. Frost
language : en
Publisher: Routledge
Release Date : 2016-06-03
E Marketing written by Raymond D. Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)