Acculturation To The Global Consumer Culture And Ethnic Identity
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Acculturation To The Global Consumer Culture And Ethnic Identity
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Author : Parastoo Naghavi
language : en
Publisher:
Release Date : 2011
Acculturation To The Global Consumer Culture And Ethnic Identity written by Parastoo Naghavi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Globalization is a phenomenon that was always present through different market trades. However, the evolution of technology mixed with open market frontiers has lead to a change in the communication systems, product circulation and movement of population for economic, social, political, ecological or leisure reasons. These trends have influenced behaviors of population and their exposure to other cultures, habits and consumer behaviors. In fact, consumer behavior theorists and marketing managers had to adapt to these important changes infusing a balance of "global consumer culture" and "ethnic identity" while experimenting resistance at the national, regional and local levels. Should they standardize, adapt or use a combination of methods to achieve success? How should they proceed? How should they adapt? The Middle East is particularly an interesting context to answer some of these strategic questions. More precisely, Iran offers an interesting perspective to investigate the relationship between acculturation to global consumer culture (AGCC) and Ethnic Identity (EID) with consumer behavior. Are Iranian more materialists or oriented towards their own culture and identity when it comes to buying products-services? Following a series of empirical studies in different countries, this particular study investigates the relationship between AGCC and EID with materialism (MAT), ethnocentrism (CET), and demographics. The results indicate the negative relationship between AGCC and EID, and positive impact of both on MAT. While, not enough evidences are found to accept CET and AGCC relation, the positive influence of EID on CET was founded. The Ethnic Identity (EID) seems to be the greater influencer on Materialism, Global Consumer Culture and Ethnocentrism. Among indicated products categories, food, global and local, was the only culturally bound product. The reason for this claim was the significant influence of Ethnic Identity on local food and significant impact of AGCC on global foods. However, both constructs (AGCC and EID) have a positive influence on luxury products, clothing and appliances consumption, asserting that these categories are not culturally bound products.
Acculturation To The Global Consumer Culture And Ethnic Identity
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Author : Ranim Hallab
language : en
Publisher:
Release Date : 2009
Acculturation To The Global Consumer Culture And Ethnic Identity written by Ranim Hallab and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Today's world is affected in all its aspects, including consumers' behaviors and attitudes, by the activities representing globalization. With respect to global media, technology, and traveling activities, the whole world is becoming one single market, containing diverse cultures, with similar consumer needs. A wide body of research has demonstrated that culture significantly affects consumer behavior. Thus it is important for marketing managers to examine the effects of global consumer culture on today's consumers' consumption patterns. This helps them know when and where to standardize or localize their marketing strategies and plans of actions regarding consumer behavior, communication, and retailing, and when, where, and how to blend both standardization and adaptation. With fast developing economies, international business activities have been growing very fast recently in the Middle-East in general; therefore, in order to extend the research boundaries and break the North American bias in the literature, Lebanon is the focus of the present's study to connect acculturation to global consumer culture (AGCC) and ethnic identity (EID) to consumer behavior. In addition, the present study links AGCC and EID to other constructs such as ethnocentrism (CET), materialism (MAT), religiosity (REL), demographics, and Schwartz's Value Dimensions (SVD). It turns out that the Lebanese population is slightly acculturated above average score to the global consumer culture, yet still very attached to their traditions. Moreover, AGCC and EID are negatively related, where the former construct positively affects global food and consumption, while the latter influences (a) positively local food and clothing consumption and (b) negatively luxury good consumption. In addition, AGCC shows a (1) negative relationship with CET and a positive relationship with MAT respectively, while EID shows positive relationships with each of CET, MAT, and REL. As to SVD, AGCC is found to be positively related to openness to change, self-transcendence, and self-enhancement, while EID is found to be positively related to conservation, self-transcendence, and self-enhancement. The study concludes that marketing managers should adapt their strategies for culture-bound products and standardize their strategies for culture-free products (except for luxury goods) in Lebanon. Limitations and directions for future research are highlighted as well.
Globals Locals And Creoles
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Author : Mark Cleveland
language : en
Publisher: VDM Publishing
Release Date : 2007
Globals Locals And Creoles written by Mark Cleveland and has been published by VDM Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Acculturation categories.
The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today, and is the subject of intense discourse in the social sciences. Are global forces making everyone (and every place) more and more alike, or are they causing local resistances which serve to more solidly entrench cultural differences? Or is globalization simultaneously making individuals increasingly dissimilar within countries, while making individuals progressively similar across national frontiers? This work articulates a theoretical framework for assessing the selective, contextual nature of both global and local cultural influences on consumer values and behaviors. The theoretical framework and associated hypotheses were tested empirically, with data gathered in eight countries on four continents. This book is addressed to international marketing managers and researchers alike. It is also directed towards researchers in social psychology, cultural anthropology, and political science.
The Local The Global And The Creole
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Author : Mark Cleveland
language : en
Publisher:
Release Date : 2006
The Local The Global And The Creole written by Mark Cleveland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today. Powerful forces such as capitalism, global communications, marketing, and transnational cosmopolitanism are interacting to dissolve the boundaries across national cultures and economies, and in the eyes of many, accelerating the emergence of a homogeneous 'global consumer culture'. Others have countered that globalization serves to reactivate and strengthen national and ethnic identities; in other words, rather than suppressing cultural differences, globalization may actually promote them. Still others have argued that globalization is reducing the homogeneity of consumer behaviors within countries, while increasing communalities across countries. Despite the widespread discourse on this topic, there is a scarcity of studies that have simultaneously considered both global and local cultural influences on consumer behavior, and a complete lacking of a way for measuring how individuals acquire and become a part of this emerging global consumer culture. This absence is all the more glaring, given that culture exerts the broadest and deepest influence on consumer behavior. The extant acculturation studies have generally focused on culture change occurring within the narrow context of minority-culture ethnic groups (usually immigrants) adapting to the alternative host cultures, and not from the broader perspective of how a deterritorialized, global culture shapes local cultures, consumers, and their behaviors, around the world. The first major contribution of this dissertation concerns the development and validation of a multidimensional scale for the measurement of acculturation to global consumer culture, via a series of qualitative and quantitative studies. The second major contribution is the articulation of theoretical framework for assessing the selective, contextual nature of both global and local cultural influences on an array of consumer values and behaviors. Survey data was gathered from respondents in eight countries to test the proposed model and associated hypotheses. The findings demonstrate that both ethnic identification and global-culture acculturation are multidimensional, selective, and contextual processes, in that the acquisition of new cultural characteristics and the maintenance or loss of traditional ones varies from trait to trait and from situation to situation.
The Global Consumer Culture
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Author : Kamila Sobol
language : en
Publisher:
Release Date : 2008
The Global Consumer Culture written by Kamila Sobol and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Globalization is spreading through the world, shaping people's daily lives and affecting their attitudes and behaviours. Global media, mass migration, advancements in technology and international business are creating a homogenized world market with similar preferences, needs and wants. Keeping in mind that past research has repeatedly demonstrated that culture exerts a very intense influence on consumer behaviour, the emergence of a global consumer culture is expected to be of predominant importance to marketing practitioners when deciding on whether to standardize or localize their marketing strategies. The present study demonstrates that the global consumer culture has emerged among the Dutch population and is affecting their consumption patterns. An investigation of the interplay of the global and local cultural influences on consumer behaviour revealed that people who have acculturated to the global consumer culture are more prone to purchase culture-free products, while people who have strongly maintained their ethnic identity are more susceptible to purchase culture-bound products. The present study's empirical data reveal that the acculturation to the global consumer culture (AGCC) and the ethnic identity (EID) constructs are negatively related. Moreover, significant correlations were found between the two first-order constructs of the study, namely AGCC and EID and such factors as materialism, ethnocentrism and some demographic variables.
Marketing In A Multicultural World
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Author : Janeen Arnold Costa
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1995-04-05
Marketing In A Multicultural World written by Janeen Arnold Costa and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-04-05 with Business & Economics categories.
Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.
Consumer Culture Theory
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Author : Eric J. Arnould
language : en
Publisher: SAGE
Release Date : 2018-06-30
Consumer Culture Theory written by Eric J. Arnould and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with Business & Economics categories.
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Ethnic Marketing
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Author : Guilherme Pires
language : en
Publisher: Routledge
Release Date : 2014-12-05
Ethnic Marketing written by Guilherme Pires and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Global Culture Individual Identity
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Author : Gordon Mathews
language : en
Publisher: Routledge
Release Date : 2002-09-11
Global Culture Individual Identity written by Gordon Mathews and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Social Science categories.
Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity? Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives. Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.
Globalized Identities
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Author : Iva Katzarska-Miller
language : en
Publisher: Springer Nature
Release Date : 2022-07-20
Globalized Identities written by Iva Katzarska-Miller and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-20 with Psychology categories.
This book explores the impact of globalization on self and identity from multidisciplinary perspectives. Chapters cover a variety of topics including the impact of cultural inertia on intergroup relations, global consumer identity, radicalization, evolving national identities, young people’s negotiations of different cultural identities, the emergence of all inclusive global identities, and the impact of global citizenship education on global identity. This collection will be of value to scholars and students from across the social sciences.