Active Audiences
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Active Audience
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Author : Huimin Jin
language : en
Publisher: transcript Verlag
Release Date : 2014-03-31
Active Audience written by Huimin Jin and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Social Science categories.
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
What Does It Mean To Say The Audience Is Active
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Author : Joyce Ho
language : en
Publisher: GRIN Verlag
Release Date : 2012-08-03
What Does It Mean To Say The Audience Is Active written by Joyce Ho and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-03 with Language Arts & Disciplines categories.
Seminar paper from the year 2011 in the subject Communications - Interpersonal Communication, grade: A, , language: English, abstract: People receive messages mainly from a large variety of medias, as audiences they are consuming their service through media appliances. According to Fischoff, people will consume, including buy, rend lease or steal media for two reasons, which is to be informed and to be entertained . As the general education level increases, audiences have more expectation on what media can offer them, there will not only be one-way communication from media to audiences, the action audiences would like to voice back and influence media are named “active audiences.” Traudt suggested that, audiences nowadays are more unique and they will bring a personal set of scale and filters to experience the media. And this scale and filets are based on audiences’ prior life experiences .
Active Audiences
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Author : Helen Wood
language : en
Publisher:
Release Date : 2013-10-13
Active Audiences written by Helen Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-13 with categories.
Active Audiences
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Author : Helen Wood
language : fr
Publisher:
Release Date : 2013-10-13
Active Audiences written by Helen Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-13 with categories.
Consuming Pleasures
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Author : Jennifer Hayward
language : en
Publisher: University Press of Kentucky
Release Date : 2021-10-21
Consuming Pleasures written by Jennifer Hayward and has been published by University Press of Kentucky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Social Science categories.
"To be continued..." Whether these words fall at the end of The Empire Strikes Back or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830s, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial has been a popular means of snaring avid audiences. In Consuming Pleasures jennifer Hayward establishes serial fiction as a distinct genre-one defined by the activities of its audience rather than by the formal qualities of the text. Ranging from installment novels, mysteries, and detective fiction of the 1800s to the television and movie series, comics, and advertisements of the twentieth century, serials are loosely linked by what may be called, after Wittgenstein, "family resemblances." These traits include intertwined subplots, diverse casts of characters, dramatic plot reversals, suspense, and such narrative devices as long-lost family members and evil twins. Hayward chooses four texts—Dickens's novel Our Mutual Friend (1864-65), Milton Caniff's comic strip Terry and the Pirates (1934-46), and the soap operas All My Children (1970-) and One Life to Live (1968-)—to represent the evolution of serial fiction as a genre, and to analyze the peculiar draw serials have upon their audiences. Although the serial has enjoyed great marketplace success, traditional literary and social critics have denounced its ties to mass culture, claiming it preys upon passive fans. But Hayward argues that active serial audiences have developed identifiable strategies of consumption, such as collaborative reading and attempts to shape the production process.
The R Evolution Of Audience Power
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Author : Saskia Scheibel
language : en
Publisher: GRIN Verlag
Release Date : 2011-07-12
The R Evolution Of Audience Power written by Saskia Scheibel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-12 with Computers categories.
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
The Audience And Its Landscape
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Author : James Hay
language : en
Publisher: Routledge
Release Date : 2018-10-08
The Audience And Its Landscape written by James Hay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Social Science categories.
This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Living Room Wars
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Author : Ien Ang
language : en
Publisher: Routledge
Release Date : 2006-07-13
Living Room Wars written by Ien Ang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-13 with Art categories.
Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Active Audiences
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Author : Simón Peña Fernández
language : en
Publisher:
Release Date : 2020
Active Audiences written by Simón Peña Fernández and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
