Adman
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Adman S Dilemma
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Author : Paul Rutherford
language : en
Publisher: University of Toronto Press
Release Date : 2018-01-01
Adman S Dilemma written by Paul Rutherford and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-01 with Business & Economics categories.
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
For God S Sake
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Author : Ambi Parameswaran (Foreword by Amish Tripathi)
language : en
Publisher: Penguin UK
Release Date : 2015-04-01
For God S Sake written by Ambi Parameswaran (Foreword by Amish Tripathi) and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Literary Collections categories.
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
The Adman
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Author : Don Potter
language : en
Publisher:
Release Date : 2013-03-14
The Adman written by Don Potter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Fiction categories.
Advertising's golden age begins in the '60s with MAD MEN and ends in the '80s with THE ADMAN. Hot shot ad executive Ben Norris fights to achieve his dreams in a world of shifting values - where each battle he wins causes him to lose a little more control of his life. Ben thrives on recognition and does whatever it takes to please his clients, his boss, and even those working for him. Dedication pays off professionally but does little to support his home life. A fatal obsession with fashion designer Liz Atherton ruins his marriage and jeopardizes his business life also. Ben stumbles down a path of personal destruction and murder from which there seems to be no return.
I Am Adman
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Author : Iamw
language : en
Publisher: Independently Published
Release Date : 2018-12-13
I Am Adman written by Iamw and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with categories.
The Notebook of Journal I am Adman Specifications: Layout: 100 ruled pages Dimensions: 8.5" x 11" 100 pages or 50 sheets Paper Weight: 60lb text/90 GSM Pages are No numbered Acid Free Paper Binding: Perfect Made with love in the Thailand journal is ideal to use as a journal, planner or notebook to keep track of your daily tasks and schedule easier writing. Printed on high quality. Premium cover design -Printed on high quality white paper interior Motivational positive quotes design cover The first page is a blank sheet of paper to write or draw without lines. Book cover design With difference And tell yourself is simple, but look good. Check out the specifications for more information. If you would like to see a sample of the notebook, click on the "Look Inside" feature.
The Adman By Robert Hewett
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Author : Robert Hewett
language : en
Publisher:
Release Date : 1991
The Adman By Robert Hewett written by Robert Hewett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Adman In The Parlor
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Author : Ellen Gruber Garvey
language : en
Publisher: Oxford University Press
Release Date : 1996-06-06
The Adman In The Parlor written by Ellen Gruber Garvey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06-06 with Literary Criticism categories.
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorer readerships, scrapbooks, medical articles, paper dolls, chromolithographed trade cards, and contest rules. She tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. As magazines became dependant on advertising rather than sales for their revenues, women's magazines led the way in making consumers of readers through the interplay of fiction, editorials, and advertising. General magazines, too, saw little conflict between these different interests. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Garvey takes the bicycle as a case study, and tracks how magazines mediated among competing medical, commercial, and feminist discourses to produce an alluring and unthreatening model of women bicycling in their stories. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.
Adman
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Author : Abt Associates, Inc
language : en
Publisher:
Release Date : 1966
Adman written by Abt Associates, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.
Adman Madman
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Author : Prahlad Kakar
language : en
Publisher:
Release Date : 2023-12-27
Adman Madman written by Prahlad Kakar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-27 with categories.
In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously funny anecdotes from his personal life and seasoned with lessons on how to tell a riveting story in thirty seconds.
The First Adman Thomas Bish And The Birth Of Modern Advertising
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Author : Gary Hicks
language : en
Publisher: Victorian Secrets
Release Date : 2013-10-30
The First Adman Thomas Bish And The Birth Of Modern Advertising written by Gary Hicks and has been published by Victorian Secrets this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Biography & Autobiography categories.
The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
The Adman
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Author : Robert Hewett
language : en
Publisher:
Release Date : 1991
The Adman written by Robert Hewett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Australian drama categories.