Adoption Und Diffusion Von Innovationen
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Diffusion Of Innovations 5th Edition
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Author : Everett M. Rogers
language : en
Publisher: Simon and Schuster
Release Date : 2003-08-16
Diffusion Of Innovations 5th Edition written by Everett M. Rogers and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-16 with Business & Economics categories.
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Network Models Of The Diffusion Of Innovations
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Author : Thomas W. Valente
language : en
Publisher:
Release Date : 1995
Network Models Of The Diffusion Of Innovations written by Thomas W. Valente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Language Arts & Disciplines categories.
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
Diffusion Of Innovations 4th Edition
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Author : Everett M. Rogers
language : en
Publisher: Simon and Schuster
Release Date : 2010-07-06
Diffusion Of Innovations 4th Edition written by Everett M. Rogers and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Diffusion Von Innovationen
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Author : Hjalmar Ockel
language : de
Publisher: GRIN Verlag
Release Date : 2008-07-17
Diffusion Von Innovationen written by Hjalmar Ockel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-17 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Allgemeines, Note: 1,7, Hochschule Darmstadt, Sprache: Deutsch, Abstract: 1 Einführung Was ist eine Innovation, wer interessiert sich für neue Ideen und wie verbreiten sie sich in einem bestimmten Markt? Welche Faktoren beeinflussen den Adoptionsprozess? Ist alles Zufall oder gibt es berechenbare Muster, ist der Verbreitungsprozess eine vorgegebene Konstante oder lässt er sich beeinflussen? Mit all diesen Fragen beschäftigen sich die Adoptions- und Diffusionstheorie und somit auch diese Diplomarbeit. Der Titel lautet „Diffusion von Innovationen“ was soviel bedeutet wie „Verbreitung von neuen Dingen.“ Um das Themengebiet transparent aufzubereiten wurde die Arbeit in zwei Teile getrennt. Ziel des ersten, theoretischen Teils ist eine klare Darstellung des Themengebietes sowie eine eindeutige Definition der Begriffe Innovation, Adoption und Diffusion. Zu diesem Zweck hat der Autor, die seiner Meinung nach wichtigsten Erkenntnisse aus der Literatur zu den drei Themengebieten zusammengetragen. 2 Übersicht über das Themengebiet Während der Recherche zum Thema der Diffusion sind dem Autor eine Vielzahl von Begrifflichkeiten begegnet, die in der Literatur nicht trennscharf definiert werden. Diese Arbeit soll dem Leser einen Überblick über die verwendeten Begriffe und deren Zusammenhänge geben und Klarheit durch eine eindeutige Definition schaffen. Eine Übersicht über das gesamte Themengebiet der Arbeit zeigt Abbildung 2. Die Grafik ist hauptsächlich in Anlehnung an die theoretischen Ansätze von E. Rogers entstanden. Zum besseren Verständnis wurden die Prozessmodelle aus der Literatur umbenannt, da selbst Everett Rogers, einer der großen Theoretiker auf dem Gebiet der Diffusion, Begriffe wie Innovation, Adoption und Diffusion nach Meinung des Autors nicht immer eindeutig und konsequent verwendet. [...]
Inducing Large Scale Diffusion Of Innovation
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Author : Ingrid Mignon
language : en
Publisher: Linköping University Electronic Press
Release Date : 2016-09-06
Inducing Large Scale Diffusion Of Innovation written by Ingrid Mignon and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with categories.
In order for the innovation process to be successful, not only do innovations need to be developed and reached the market, but, once they are available for users, they have to spread on a large scale. In the innovation literature, a complete explanation is lacking of why some innovations reach a phase of large-scale diffusion faster than others, including both actor- and system-level components. For instance, what drives and hinders adopters to decide to adopt the innovation on the actor and system levels, and how adopters who participate in the largescale diffusion handle the adoption process and the implementation of the innovation, are questions still unanswered. As a consequence, it remains unclear how the large-scale diffusion process can be facilitated and speeded up. This thesis addresses these issues by studying the case of renewable electricity (RE) innovations. After decades of technology development and improvements, RE innovations are now mature enough to be bought off-the-shelf by individuals and organizations. Yet, the pace of their large-scale diffusion is still too slow for countries to reach their RE generation targets and to limit global warming. Through qualitative and quantitative methods including 59 semi-structured interviews with adopters, project developers and experts in Sweden, France and Germany as well as a survey sent to the whole population of RE adopters in Sweden, an adopter perspective is taken in order to explore the adoption dynamics shaping large-scale diffusion of innovation. More specifically, the thesis identifies the drivers and challenges of adoption during large-scale diffusion and their impact on adoption decisions and strategies. The outcome of this work is presented in a compiling synthesis and six appended papers. Findings show that adopters are heterogeneous with regard to their characteristics, as well as to the drivers, challenges and strategies that affect their adoption processes. Depending on their perceptions, some adopters are more influenced by drivers and challenges than others and, as a consequence, adopters base their adoption decisions on different motives and follow different strategies to implement the innovation. Moreover, the results suggest that the dynamics that occur during the large-scale diffusion process does not only come from the actor level and the level of the system where the largescale diffusion takes place, but also from parallel systems, which are related to adopters and their contexts, including both the social networks and the industries they primarily belong. This makes adopters the central drivers of the innovation diffusion process and this distinguishes the dynamics of large-scale diffusion from the dynamics of innovation development and early diffusion, in which the innovation is the central component. Based on the findings about the adoption dynamics shaping large-scale diffusion, the thesis raises the need to consider large-scale diffusion as part of a new system, different from the innovation system and that acknowledges the specificities of this process. A tentative model accounting for the central role of adopters and for the interactions between adopters, the diffusion system and parallel systems is introduced. Finally, the implications of these findings for policy makers and managers are put forward. In particular, there is a need for policies acknowledging adopters’ heterogeneity as well as the new challenges of large-scale diffusion. Strategies developed by adopters can be a source of inspiration for policy-makers, who can for instance promote the use of intermediaries, of adopters’ task environment and networks, as well as the formation of coalitions among adopters.
Diffusion Of Innovations
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Author : Everett M. Rogers
language : en
Publisher:
Release Date : 1995
Diffusion Of Innovations written by Everett M. Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Growing up when your body and mind insist on performing things that are far from normal must be like a hell on earth. Frank developed Tourette Syndrome before the disease was recognized as a physiological ailment, and eventually inherited all of its complications. After many admissions to hospitals where he was treated as a psych patient, he was finally admitted to New York Hospital and diagnosed with Tourette Syndrome.Some victims of TS have very mild symptoms, such as an occasional twitch, eye blinking, or throat clearing. Frank's severe tics in the form of loud barking noises, body twitches, picking at his skin, or poking others, plus ADHD, OCD, coprolalia (constantly using obscene language ), echolalia (repeating sentences and words over and over), all led to a life filled with experiences that most of us could not imagine. Through this book he has relived some of those events, and explains that he would probably have committed suicide if he had not believed such an action would condemn him to hell for all eternity. You will laugh and cry as you read his story, and obtain a better understanding of Tourette Syndrome or anyone afflicted with similar disorders.
Adoption Und Diffusion Von Innovationen
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Author : Claudio Felten
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-22
Adoption Und Diffusion Von Innovationen written by Claudio Felten and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-22 with Business & Economics categories.
Auf der Grundlage von Darstellung und Diskussion der Prospect Theorie, der Entwicklung und empirischen Überprüfung einer Theorie zur Integration von Informationen durch Konsumenten sowie einer kritischen Auseinandersetzung mit dem State of the Art mikroökonomischer Diffusionsmodellierung entwickelt Claudio Felten ein Modell zur Diffusionsprognose und -steuerung von Innovationen vor der Markteinführung.
Gaining Momentum Managing The Diffusion Of Innovations
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Author : Joe Tidd
language : en
Publisher: World Scientific
Release Date : 2010-07-29
Gaining Momentum Managing The Diffusion Of Innovations written by Joe Tidd and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses./a
Die Rolle Des Konsumenten Bei Der Diffusion Von Innovationen
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Author : Max Hollai
language : de
Publisher: diplom.de
Release Date : 2009-12-08
Die Rolle Des Konsumenten Bei Der Diffusion Von Innovationen written by Max Hollai and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-08 with Business & Economics categories.
Inhaltsangabe:Einleitung: Eine neue Idee oder ein neues Produkt auf den Markt zu bringen und sich damit zu behaupten, ist schwer, auch wenn diese eindeutige Vorteile besitzen. Viele Innovationen durchliefen eine lange Durststrecke zwischen dem Zeitpunkt ihrer Verfügbarkeit und dem endgültigen Durchbruch. Dadurch entsteht die Frage: Wovon hängt die Dauer des Adoptionsprozesses ab und wie kann die Diffusion einer Innovation beschleunigt werden? Nach der Definition der Begrifflichkeiten wird bei der vorliegenden Arbeit das Augenmerk auf die Rolle des Konsumenten bei der Diffusion von Innovationen gerichtet. Dabei wird die Gruppe der Konsumenten in drei Bereiche unterteilt: die Imitatoren, die Meinungsführer und die Innovatoren. Die Gruppe der Imitatoren stellt dabei den anzahlmäßig größten Teil der Konsumenten dar und ist damit für die großflächige Verbreitung der Innovation verantwortlich. Eine der wichtigsten Eigenschaften, die diese Gruppe mit sich bringt, ist ihre Beeinflussbarkeit in der Entscheidungsfällung und somit auch in der Adoption der Innovationen. Es wird festgestellt, dass als Beeinflusser Meinungsführer und Innovatoren agieren. Dabei kann die Position des Meinungsführers durch Verkörperung von Werten, Kompetenz und Wissen, eine strategisch soziale Position oder durch eine Wahl erlangt werden. Somit befinden sich Meinungsführer in der Lage, den Adoptionsprozess durch ihren Einfluss zu beschleunigen. Die kleinste, allerdings die bedeutendste Gruppe bilden die Innovatoren. Diese sind für den Erstkontakt und somit für die Erstadoption der Innovation verantwortlich. Innovatoren stellen sich als risikofreudige und ständig nach Neuigkeiten suchende Individuen dar. Durch ihre Adoption minimieren sie das Risiko der Innovation und legen damit den Grundstein für die weiteren Adoptierenden. Als Nächstes wird die Einbeziehung des Konsumenten in den Innovationsprozess des Unternehmens betrachtet und die möglichen Vorteile, die sich dadurch ergeben können, werden aufgezeigt. Zum Abschluss werden noch Implikationen für die Anwendung der Ergebnisse für Marketingzwecke gegeben und ein Fazit dargelegt. Inhaltsverzeichnis:Inhaltsverzeichnis: AbbildungsverzeichnisIII TabellenverzeichnisV 1.Einleitung1 2.Theoretische Grundlagen2 2.1Innovation2 2.2Diffusion von Innovationen4 2.3Idealtypische Kategorien der Adoptierenden5 3.Die Rolle des Konsumenten6 3.1Die Rolle von Imitatoren6 3.2Die Rolle von Meinungsführern (Influentials)11 3.2.1Verkörperung [...]
Technology Diffusion And Adoption Global Complexity Global Innovation
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Author : Zolait, Ali Hussein Saleh
language : en
Publisher: IGI Global
Release Date : 2013-01-31
Technology Diffusion And Adoption Global Complexity Global Innovation written by Zolait, Ali Hussein Saleh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Technology & Engineering categories.
Technology Diffusion and Adoption: Global Complexity, Global Innovation discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments. This comprehensive collection addresses the aspects of innovation diffusion in the field of business computing technologies and is essential for researchers, practitioners, academicians and educators all over the world.