Advertising America
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Advertising The American Dream
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Author : Roland Marchand
language : en
Publisher: Univ of California Press
Release Date : 1985-09-16
Advertising The American Dream written by Roland Marchand and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-09-16 with Business & Economics categories.
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
Advertising In America
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Author : Stanley M. Ulanoff
language : en
Publisher: Hastings House Book Publishers
Release Date : 1977
Advertising In America written by Stanley M. Ulanoff and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Adcult Usa
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Author : James B. Twitchell
language : en
Publisher: Columbia University Press
Release Date : 1996
Adcult Usa written by James B. Twitchell and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
The Mirror Makers
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Author : Stephen R. Fox
language : en
Publisher: University of Illinois Press
Release Date : 1984
The Mirror Makers written by Stephen R. Fox and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Breaking Up America
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Author : Joseph Turow
language : en
Publisher: University of Chicago Press
Release Date : 2007-12-01
Breaking Up America written by Joseph Turow and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-01 with Social Science categories.
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Ads Fads And Consumer Culture
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Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-01-22
Ads Fads And Consumer Culture written by Arthur Asa Berger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Social Science categories.
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Advertising To The American Woman 1900 1999
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Author : Daniel Delis Hill
language : en
Publisher: Ohio State University Press
Release Date : 2002
Advertising To The American Woman 1900 1999 written by Daniel Delis Hill and has been published by Ohio State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Advertising Progress
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Author : Pamela Walker Laird
language : en
Publisher: JHU Press
Release Date : 2020-01-15
Advertising Progress written by Pamela Walker Laird and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with History categories.
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
The Rise Of Advertising In The United States
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Author : Edd Applegate
language : en
Publisher: Scarecrow Press
Release Date : 2012-08-17
The Rise Of Advertising In The United States written by Edd Applegate and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-17 with Business & Economics categories.
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Ads Fads And Consumer Culture
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Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2000
Ads Fads And Consumer Culture written by Arthur Asa Berger and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.