Advertising And Its Mental Laws
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Advertising And Its Mental Laws
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Author : Henry Foster Adams
language : en
Publisher:
Release Date : 1921
Advertising And Its Mental Laws written by Henry Foster Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Advertising categories.
Advertising And Its Mental Laws
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Author : Henry Foster Adams
language : en
Publisher: Forgotten Books
Release Date : 2015-06-13
Advertising And Its Mental Laws written by Henry Foster Adams and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-13 with Business & Economics categories.
Excerpt from Advertising and Its Mental Laws In order to produce effective advertising, it is necessary that the advertisement lead to some action. To lead to action, it must arrest and hold the attention of the reader, it must create a favorable impression, and it must usually be remembered. The majority of advertisements which appear are very good from the first standpoint, good from the second and third, but only fair for inciting the reader of the advertisement to action. Consequently, I have endeavored to analyze action with some thoroughness, showing why so many advertisements are lacking in effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the pulling power of an advertisement. The book could never have been written without the aid of many persons. I am indebted to the published works of Gale, Hollingworth, Strong, Scott and Starch for much of my material. My thanks are also due to Printers Ink, Advertising and Selling, Judicious Advertising, and System for permission to quote from their pages. The material on the adequacy of the order of merit experiments as applied to advertising is taken with few changes from an article by the author which appeared in the Psychological Review for September, 1915. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Advertising And Its Mental Laws Microform
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Author : Henry Foster Adams
language : en
Publisher: Legare Street Press
Release Date : 2021-09-09
Advertising And Its Mental Laws Microform written by Henry Foster Adams and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with categories.
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Advertising And It Mental Laws
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Author : Henry Foster Adams
language : en
Publisher:
Release Date : 1920
Advertising And It Mental Laws written by Henry Foster Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.
Advertising And Its Mental Laws
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Author : Henry Foster Adams
language : en
Publisher:
Release Date : 1920
Advertising And Its Mental Laws written by Henry Foster Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.
Psychology In Advertising
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Author : Albert T. Poffenberger
language : en
Publisher:
Release Date : 1929
Psychology In Advertising written by Albert T. Poffenberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with Advertising categories.
"The present book, by one of the most energetic of these applied psychologists, is in many ways a monument to the advancing spirit of science in business. Its author has been for many years actively engaged in teaching, research, and consultation in the special field of which the book treats. Many of his own investigations, heretofore known only to the readers of technical journals, are here assembled. With these are to be found, in systematic arrangement, and with their interpretation lucidly presented, many significant results from the studies of other workers. Such experimental findings, vividly illustrated, and related, as they here are, to the general principles of human nature and to the concrete problems of advertising, constitute a lively picture of the progress of the psychology of advertising and its contemporary status. Earlier writers who attempted to present the psychological principles involved in advertising and selling were impelled to delete such words as "science," "mental," and "psychology" from their vocabularies. The old-fashioned business man shied from these words as he did from suggested investments in flying machines, wireless communication, moving pictures, and horseless carriages. Today's stock exchange list shows that there are more things in science than our progenitors even dreamed of. And today the scientific psychologist need not blush at the name of his specialty. Instead, his outstanding solicitude is the task of educating the business man to discriminate between the pirates who fly the word "psychology" at their masthead and the genuine expert who undertakes to dig out sober fact from the mines of data and communicate it in the form of law and verifiable conclusion. The present volume, presenting, with accuracy and inviting form, the authentic knowledge and the current methods of the psychology of advertising, fills several long-felt needs. It assembles for the student, the teacher, and the practicing advertiser many scattered contributions. It sets these in a frame of general mental laws and tendencies, thus bringing up to date and aptly illustrating the established principles of one important field of the astonishingly complex art of publicity. Finally, its detailed exposition of the technique of investigation and analysis should give new impetus and suggest new problems to those whose privilege it will be to push still further the adaptation of our knowledge of our nature to the satisfaction of our needs"--f. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
The Memory Value Of Advertisements With Special Reference To The Use Of Color
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Author : Edith Roberts Brandt
language : en
Publisher:
Release Date : 1925
The Memory Value Of Advertisements With Special Reference To The Use Of Color written by Edith Roberts Brandt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.
22 Irrefutable Laws Of Advertising And When To Violate Them
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Author : Michael Newman
language : en
Publisher: John Wiley & Sons
Release Date : 2006
22 Irrefutable Laws Of Advertising And When To Violate Them written by Michael Newman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Market_Desc: · Ad and Brand Executives · Ad and Brand Managers· Designers· Copy Writers· Advertising Students· General Business Readers Special Features: · The market for new perspectives and successful case histories in the advertising and marketing world is voracious. Each chapter is designed and written by an agency and provides readers with winning strategies and techniques necessary for a successful campaign.· The book uses high-profile practitioners, working in a number of top agencies around the world, to communicate the creative notions that have made their advertising campaigns famous.· Each chapter explains and exemplifies a particular law, using visually arresting illustrations, reproduced ads and frames from TV commercials. About The Book: This is an authoritative and unique guide to the universal principles that underlie great advertising-the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers.
The Psychology Of Selling And Advertising
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Author : Edward Kellogg Strong
language : en
Publisher:
Release Date : 1925
The Psychology Of Selling And Advertising written by Edward Kellogg Strong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.
The Theory And Practice Of Advertising
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Author : Walter Dill Scott
language : en
Publisher:
Release Date : 1903
The Theory And Practice Of Advertising written by Walter Dill Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1903 with Advertising categories.