Advertising And Public Relations In Britain
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Advertising And Public Relations In Britain
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Author : Great Britain. Central Office of Information. Reference Division
language : en
Publisher:
Release Date : 1976
Advertising And Public Relations In Britain written by Great Britain. Central Office of Information. Reference Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Public Relations In Britain
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Author : Jacquie L'Etang
language : en
Publisher: Routledge
Release Date : 2004-07-22
Public Relations In Britain written by Jacquie L'Etang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-22 with Business & Economics categories.
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
Practice Of Public Relations
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Author : Sam Black
language : en
Publisher: Routledge
Release Date : 2013-05-13
Practice Of Public Relations written by Sam Black and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. T This new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during his career, has played a significant role in the development of both the Institute of Public Relations and the International Public Relations Association. Contributors: John Cole-Morgan, Betty Dean, Rosemary Graham, Mark D Grundy, Jane Hammond, Brian Harvey, Danny Moss, Margaret Nally, Phyllis Oberman, Michael Regester, Douglas Smith, Tim Travers-Healy, Neville Wade, Sue Wolstenholme.
Advertising And Public Relations In Britain
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Author : Great Britain. Central Office of Information
language : en
Publisher:
Release Date : 1976
Advertising And Public Relations In Britain written by Great Britain. Central Office of Information and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
Public Relations Democracy
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Author : Aeron Davis
language : en
Publisher: Manchester University Press
Release Date : 2002-05-03
Public Relations Democracy written by Aeron Davis and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-03 with Business & Economics categories.
This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Public Relations
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Author : Frank Jefkins
language : en
Publisher: Elsevier
Release Date : 2016-06-03
Public Relations written by Frank Jefkins and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Social Science categories.
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Public Relations For Marketing Management
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Author : Frank Jefkins
language : en
Publisher: Springer
Release Date : 1983-12-15
Public Relations For Marketing Management written by Frank Jefkins and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-12-15 with Business & Economics categories.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
The Practice Of Public Relations
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Author : Wilfred Howard
language : en
Publisher: Elsevier
Release Date : 2016-06-03
The Practice Of Public Relations written by Wilfred Howard and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
Advertising And Public Relations In Britain
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Author :
language : en
Publisher:
Release Date : 1976
Advertising And Public Relations In Britain written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.