Advertising Copywriting Foreword By Leo Burnett Second Edition
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Advertising Copywriting Foreword By Leo Burnett Second Edition
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Author : Philip Ward BURTON (and KREER (G. Bowman))
language : en
Publisher:
Release Date : 1962
Advertising Copywriting Foreword By Leo Burnett Second Edition written by Philip Ward BURTON (and KREER (G. Bowman)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
Copywriting Second Edition
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18
Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
The Leo Burnett Book Of Advertising
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Author : Simon Broadbent
language : en
Publisher:
Release Date : 1984
The Leo Burnett Book Of Advertising written by Simon Broadbent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Behind The Manipulation
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Author : William Barre
language : en
Publisher: Cognella Academic Publishing
Release Date : 2018-09-06
Behind The Manipulation written by William Barre and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with categories.
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique "voices" for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals. Each chapter is rich with full-color advertising examples and includes "limbering up" exercises that enable readers to put the book's principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multimedia branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios, which are essential to getting any job as a copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, mass communication, and popular culture courses.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-09-19
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Design categories.
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
General Catalogue Of Printed Books
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Author : British Museum. Department of Printed Books
language : en
Publisher:
Release Date : 1968
General Catalogue Of Printed Books written by British Museum. Department of Printed Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with English imprints categories.
The Art Of Writing Advertising
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Author : Dennis Higgins
language : en
Publisher:
Release Date : 1965
The Art Of Writing Advertising written by Dennis Higgins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
The Art Of Writing Advertising
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Author :
language : en
Publisher:
Release Date : 1987
The Art Of Writing Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising copy categories.
Copywriting Third Edition
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Author : Gyles Lingwood
language : en
Publisher: Hachette UK
Release Date : 2022-09-13
Copywriting Third Edition written by Gyles Lingwood and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Business & Economics categories.
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Kiss Sell
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Author : Robert Sawyer
language : en
Publisher: Ava Pub Sa
Release Date : 2005
Kiss Sell written by Robert Sawyer and has been published by Ava Pub Sa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Design categories.
Take a look at some of the most successful ads ever written--as well as some that have failed--to learn the secrets of writing copy for advertising. Commentary and advice from leading players in the advertising world offer the aspiring professional important insight and guidance, and engaging explanations outline the aims of various campaigns and how they were achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining print ads, TV and radio spots, billboards, and more, you'll see why writing copy is a craft as well as an art, and how you can succeed in a cutthroat and exciting industry. Take a look at some of the most successful ads ever written--as well as some that have failed--to learn the secrets of writing copy for advertising. Commentary and advice from leading players in the advertising world offer the aspiring professional important insight and guidance, and engaging explanations outline the aims of various campaigns and how they were achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining print ads, TV and radio spots, billboards, and more, you'll see why writing copy is a craft as well as an art, and how you can succeed in a cutthroat and exciting industry.